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From: Seth Blank <seth@sethblank.com>
Date: Wed, 6 Feb 2019 12:10:35 -0800
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Subject: [Bimi] New Version Notification for draft-blank-ietf-bimi-00.txt
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I've uploaded two documents as I-Ds to kick off IETF discussions around
BIMI. Both these documents need a good deal of work, but are ready for
public discussion.

For BIMI publishing and usage:
- https://tools.ietf.org/html/draft-blank-ietf-bimi-00
- https://tools.ietf.org/html/draft-brotman-ietf-bimi-guidance-00

For logo validation:
- https://tools.ietf.org/html/draft-chuang-bimi-certificate-00
-
https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkdmluwHEcbja42w/edit?usp=sharing

At a high level, these documents have several issues to be worked through:

1) The intent is for this to be globally accessible to any domain owner,
but the current mechanisms are more approachable to larger organizations in
first world countries
   a) We need a discussion of what other validation mechanisms could work
at scale (our expectation is to have several, signposted weakly in the
draft)
   b) We need a way to properly reflect this in the proposed a= tag

2) BIMI is NOT a new authentication mechanism, nor does it make ANY claims
about user security or trust in the inbox. However, in places this draft
may be unclear. How do we make this clearer while still explaining why
standardizing this process is important, without crossing the line into UX
or trust, of which BIMI is neither?

3) Right now, security surrounding logos is limited to SVGs per
https://tools.ietf.org/html/rfc6170#section-5.2. There's clearly more
that's needed here, especially against attacks that rely on steganography
or resizing vectors, etc.

4) Other nits for draft-blank-ietf-bimi:

   a) The structure needs work, as do the Introduction and Overview
   b) Some of the technical construction feels like it could be
dramatically simplified
   c) Section 8.2 mentions hashes with no definition or clarity
   d) The uses of MTA, MUA, and Mail Receiver feel like they overlap each
other left and right
       i) And the document is heavily focused on larger receivers where
this distinction is clear, but doesn't give any thought to other receiving
architectures at all, especially mail clients that are the entire stack

Several authors of these documents will be in Prague, we're looking forward
to the conversations over the next few weeks and face to face!

Seth

---------- Forwarded message ---------
From: <internet-drafts@ietf.org>
Date: Wed, Feb 6, 2019 at 11:11 AM
Subject: New Version Notification for draft-blank-ietf-bimi-00.txt


A new version of I-D, draft-blank-ietf-bimi-00.txt
has been successfully submitted by Seth Blank and posted to the
IETF repository.

Name:           draft-blank-ietf-bimi
Revision:       00
Title:          Brand Indicators for Message Identification (BIMI)
Document date:  2019-02-06
Group:          Individual Submission
Pages:          26
URL:
https://www.ietf.org/internet-drafts/draft-blank-ietf-bimi-00.txt
Status:         https://datatracker.ietf.org/doc/draft-blank-ietf-bimi/
Htmlized:       https://tools.ietf.org/html/draft-blank-ietf-bimi-00
Htmlized:       https://datatracker.ietf.org/doc/html/draft-blank-ietf-bimi


Abstract:
   Brand Indicators for Message Identification (BIMI) permits Domain
   Owners to coordinate with Mail User Agents (MUAs) to display brand-
   specific Indicators next to properly authenticated messages.  There
   are two aspects of BIMI coordination: a scalable mechanism for Domain
   Owners to publish their desired indicators, and a mechanism for Mail
   Transfer Agents (MTAs) to verify the authenticity of the indicator.
   This document specifies how Domain Owners communicate their desired
   indicators through the BIMI assertion record in DNS and how that
   record is to be handled by MTAs and MUAs.  The domain verification
   mechanism and extensions for other mail protocols (IMAP, etc.) are
   specified in separate documents.  MUAs and mail-receiving
   organizations are free to define their own policies for indicator
   display that makes use or not of BIMI data as they see fit.




Please note that it may take a couple of minutes from the time of submission
until the htmlized version and diff are available at tools.ietf.org.

The IETF Secretariat

--000000000000e95cec05813f52a2
Content-Type: text/html; charset="UTF-8"
Content-Transfer-Encoding: quoted-printable

<div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div di=
r=3D"ltr"><div dir=3D"ltr"><div>I&#39;ve uploaded two documents as I-Ds to =
kick off IETF discussions around BIMI. Both these documents need a good dea=
l of work, but are ready for public discussion.<br><br>For BIMI publishing =
and usage:<br>- <a href=3D"https://tools.ietf.org/html/draft-blank-ietf-bim=
i-00">https://tools.ietf.org/html/draft-blank-ietf-bimi-00</a><br>- <a href=
=3D"https://tools.ietf.org/html/draft-brotman-ietf-bimi-guidance-00">https:=
//tools.ietf.org/html/draft-brotman-ietf-bimi-guidance-00</a><br><br>For lo=
go validation:<br>- <a href=3D"https://tools.ietf.org/html/draft-chuang-bim=
i-certificate-00">https://tools.ietf.org/html/draft-chuang-bimi-certificate=
-00</a><br>- <a href=3D"https://docs.google.com/document/d/10IzxkdrveDazBAv=
TvOUa9uCIDBwMkdmluwHEcbja42w/edit?usp=3Dsharing">https://docs.google.com/do=
cument/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkdmluwHEcbja42w/edit?usp=3Dsharing</a=
><br><br>At a high level, these documents have several issues to be worked =
through:<br><br>1) The intent is for this to be globally accessible to any =
domain owner, but the current mechanisms are more approachable to larger or=
ganizations in first world countries<br>=C2=A0 =C2=A0a) We need a discussio=
n of what other validation mechanisms could work at scale (our expectation =
is to have several, signposted weakly in the draft)<br>=C2=A0 =C2=A0b) We n=
eed a way to properly reflect this in the proposed a=3D tag<br><br>2) BIMI =
is NOT a new authentication mechanism, nor does it make ANY claims about us=
er security or trust in the inbox. However, in places this draft may be unc=
lear. How do we make this clearer while still explaining why standardizing =
this process is important, without crossing the line into UX or trust, of w=
hich BIMI is neither?<br><br>3) Right now, security surrounding logos is li=
mited to SVGs per <a href=3D"https://tools.ietf.org/html/rfc6170#section-5.=
2">https://tools.ietf.org/html/rfc6170#section-5.2</a>. There&#39;s clearly=
 more that&#39;s needed here, especially against attacks that rely on stega=
nography or resizing vectors, etc.<br><br>4) Other nits for draft-blank-iet=
f-bimi:<br><br>=C2=A0 =C2=A0a) The structure needs work, as do the Introduc=
tion and Overview<br>=C2=A0 =C2=A0b) Some of the technical construction fee=
ls like it could be dramatically simplified<br>=C2=A0 =C2=A0c) Section 8.2 =
mentions hashes with no definition or clarity<br>=C2=A0 =C2=A0d) The uses o=
f MTA, MUA, and Mail Receiver feel like they overlap each other left and ri=
ght<br>=C2=A0 =C2=A0 =C2=A0 =C2=A0i) And the document is heavily focused on=
 larger receivers where this distinction is clear, but doesn&#39;t give any=
 thought to other receiving architectures at all, especially mail clients t=
hat are the entire stack</div><div><br></div><div>Several authors of these =
documents will be in Prague, we&#39;re looking forward to the conversations=
 over the next few weeks and face to face!</div><div><br></div><div>Seth</d=
iv><div><br><div class=3D"gmail_quote"><div dir=3D"ltr" class=3D"gmail_attr=
">---------- Forwarded message ---------<br>From:=C2=A0<span dir=3D"ltr">&l=
t;<a href=3D"mailto:internet-drafts@ietf.org">internet-drafts@ietf.org</a>&=
gt;</span><br>Date: Wed, Feb 6, 2019 at 11:11 AM<br>Subject: New Version No=
tification for draft-blank-ietf-bimi-00.txt<br></div><br><br>A new version =
of I-D, draft-blank-ietf-bimi-00.txt<br>has been successfully submitted by =
Seth Blank and posted to the<br>IETF repository.<br><br>Name:=C2=A0 =C2=A0 =
=C2=A0 =C2=A0 =C2=A0 =C2=A0draft-blank-ietf-bimi<br>Revision:=C2=A0 =C2=A0 =
=C2=A0 =C2=A000<br>Title:=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 Brand Indicator=
s for Message Identification (BIMI)<br>Document date:=C2=A0 2019-02-06<br>G=
roup:=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 Individual Submission<br>Pages:=C2=
=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 26<br>URL:=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=
=A0 =C2=A0=C2=A0<a href=3D"https://www.ietf.org/internet-drafts/draft-blank=
-ietf-bimi-00.txt" rel=3D"noreferrer" target=3D"_blank">https://www.ietf.or=
g/internet-drafts/draft-blank-ietf-bimi-00.txt</a><br>Status:=C2=A0 =C2=A0 =
=C2=A0 =C2=A0 =C2=A0<a href=3D"https://datatracker.ietf.org/doc/draft-blank=
-ietf-bimi/" rel=3D"noreferrer" target=3D"_blank">https://datatracker.ietf.=
org/doc/draft-blank-ietf-bimi/</a><br>Htmlized:=C2=A0 =C2=A0 =C2=A0 =C2=A0<=
a href=3D"https://tools.ietf.org/html/draft-blank-ietf-bimi-00" rel=3D"nore=
ferrer" target=3D"_blank">https://tools.ietf.org/html/draft-blank-ietf-bimi=
-00</a><br>Htmlized:=C2=A0 =C2=A0 =C2=A0 =C2=A0<a href=3D"https://datatrack=
er.ietf.org/doc/html/draft-blank-ietf-bimi" rel=3D"noreferrer" target=3D"_b=
lank">https://datatracker.ietf.org/doc/html/draft-blank-ietf-bimi</a><br><b=
r><br>Abstract:<br>=C2=A0 =C2=A0Brand Indicators for Message Identification=
 (BIMI) permits Domain<br>=C2=A0 =C2=A0Owners to coordinate with Mail User =
Agents (MUAs) to display brand-<br>=C2=A0 =C2=A0specific Indicators next to=
 properly authenticated messages.=C2=A0 There<br>=C2=A0 =C2=A0are two aspec=
ts of BIMI coordination: a scalable mechanism for Domain<br>=C2=A0 =C2=A0Ow=
ners to publish their desired indicators, and a mechanism for Mail<br>=C2=
=A0 =C2=A0Transfer Agents (MTAs) to verify the authenticity of the indicato=
r.<br>=C2=A0 =C2=A0This document specifies how Domain Owners communicate th=
eir desired<br>=C2=A0 =C2=A0indicators through the BIMI assertion record in=
 DNS and how that<br>=C2=A0 =C2=A0record is to be handled by MTAs and MUAs.=
=C2=A0 The domain verification<br>=C2=A0 =C2=A0mechanism and extensions for=
 other mail protocols (IMAP, etc.) are<br>=C2=A0 =C2=A0specified in separat=
e documents.=C2=A0 MUAs and mail-receiving<br>=C2=A0 =C2=A0organizations ar=
e free to define their own policies for indicator<br>=C2=A0 =C2=A0display t=
hat makes use or not of BIMI data as they see fit.<br><br><br><br><br>Pleas=
e note that it may take a couple of minutes from the time of submission<br>=
until the htmlized version and diff are available at=C2=A0<a href=3D"http:/=
/tools.ietf.org/" rel=3D"noreferrer" target=3D"_blank">tools.ietf.org</a>.<=
br><br>The IETF Secretariat<br><br></div></div></div></div></div></div></di=
v></div>

--000000000000e95cec05813f52a2--


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From: Thede Loder <thede@skyelogicworks.com>
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Seth, thanks for getting this rolling here!  I will post comments on =
specific docs under different doc-specific threads where possible and =
suggest others do the same.  Generally agree on the highlights - lots to =
cover and improve.=20

Thede

--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: 415-420-8615



> On Feb 6, 2019, at 15:10, Seth Blank <seth@sethblank.com> wrote:
>=20
> I've uploaded two documents as I-Ds to kick off IETF discussions =
around BIMI. Both these documents need a good deal of work, but are =
ready for public discussion.
>=20
> For BIMI publishing and usage:
> - https://tools.ietf.org/html/draft-blank-ietf-bimi-00 =
<https://tools.ietf.org/html/draft-blank-ietf-bimi-00>
> - https://tools.ietf.org/html/draft-brotman-ietf-bimi-guidance-00 =
<https://tools.ietf.org/html/draft-brotman-ietf-bimi-guidance-00>
>=20
> For logo validation:
> - https://tools.ietf.org/html/draft-chuang-bimi-certificate-00 =
<https://tools.ietf.org/html/draft-chuang-bimi-certificate-00>
> - =
https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkdmluwHEcb=
ja42w/edit?usp=3Dsharing =
<https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkdmluwHEc=
bja42w/edit?usp=3Dsharing>
>=20
> At a high level, these documents have several issues to be worked =
through:
>=20
> 1) The intent is for this to be globally accessible to any domain =
owner, but the current mechanisms are more approachable to larger =
organizations in first world countries
>    a) We need a discussion of what other validation mechanisms could =
work at scale (our expectation is to have several, signposted weakly in =
the draft)
>    b) We need a way to properly reflect this in the proposed a=3D tag
>=20
> 2) BIMI is NOT a new authentication mechanism, nor does it make ANY =
claims about user security or trust in the inbox. However, in places =
this draft may be unclear. How do we make this clearer while still =
explaining why standardizing this process is important, without crossing =
the line into UX or trust, of which BIMI is neither?
>=20
> 3) Right now, security surrounding logos is limited to SVGs per =
https://tools.ietf.org/html/rfc6170#section-5.2 =
<https://tools.ietf.org/html/rfc6170#section-5.2>. There's clearly more =
that's needed here, especially against attacks that rely on =
steganography or resizing vectors, etc.
>=20
> 4) Other nits for draft-blank-ietf-bimi:
>=20
>    a) The structure needs work, as do the Introduction and Overview
>    b) Some of the technical construction feels like it could be =
dramatically simplified
>    c) Section 8.2 mentions hashes with no definition or clarity
>    d) The uses of MTA, MUA, and Mail Receiver feel like they overlap =
each other left and right
>        i) And the document is heavily focused on larger receivers =
where this distinction is clear, but doesn't give any thought to other =
receiving architectures at all, especially mail clients that are the =
entire stack
>=20
> Several authors of these documents will be in Prague, we're looking =
forward to the conversations over the next few weeks and face to face!
>=20
> Seth
>=20
> ---------- Forwarded message ---------
> From: <internet-drafts@ietf.org <mailto:internet-drafts@ietf.org>>
> Date: Wed, Feb 6, 2019 at 11:11 AM
> Subject: New Version Notification for draft-blank-ietf-bimi-00.txt
>=20
>=20
> A new version of I-D, draft-blank-ietf-bimi-00.txt
> has been successfully submitted by Seth Blank and posted to the
> IETF repository.
>=20
> Name:           draft-blank-ietf-bimi
> Revision:       00
> Title:          Brand Indicators for Message Identification (BIMI)
> Document date:  2019-02-06
> Group:          Individual Submission
> Pages:          26
> URL:            =
https://www.ietf.org/internet-drafts/draft-blank-ietf-bimi-00.txt =
<https://www.ietf.org/internet-drafts/draft-blank-ietf-bimi-00.txt>
> Status:         =
https://datatracker.ietf.org/doc/draft-blank-ietf-bimi/ =
<https://datatracker.ietf.org/doc/draft-blank-ietf-bimi/>
> Htmlized:       https://tools.ietf.org/html/draft-blank-ietf-bimi-00 =
<https://tools.ietf.org/html/draft-blank-ietf-bimi-00>
> Htmlized:       =
https://datatracker.ietf.org/doc/html/draft-blank-ietf-bimi =
<https://datatracker.ietf.org/doc/html/draft-blank-ietf-bimi>
>=20
>=20
> Abstract:
>    Brand Indicators for Message Identification (BIMI) permits Domain
>    Owners to coordinate with Mail User Agents (MUAs) to display brand-
>    specific Indicators next to properly authenticated messages.  There
>    are two aspects of BIMI coordination: a scalable mechanism for =
Domain
>    Owners to publish their desired indicators, and a mechanism for =
Mail
>    Transfer Agents (MTAs) to verify the authenticity of the indicator.
>    This document specifies how Domain Owners communicate their desired
>    indicators through the BIMI assertion record in DNS and how that
>    record is to be handled by MTAs and MUAs.  The domain verification
>    mechanism and extensions for other mail protocols (IMAP, etc.) are
>    specified in separate documents.  MUAs and mail-receiving
>    organizations are free to define their own policies for indicator
>    display that makes use or not of BIMI data as they see fit.
>=20
>=20
>=20
>=20
> Please note that it may take a couple of minutes from the time of =
submission
> until the htmlized version and diff are available at tools.ietf.org =
<http://tools.ietf.org/>.
>=20
> The IETF Secretariat
>=20
> --=20
> bimi mailing list
> bimi@ietf.org
> https://www.ietf.org/mailman/listinfo/bimi


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<html><head><meta http-equiv=3D"Content-Type" content=3D"text/html; =
charset=3Dus-ascii"></head><body style=3D"word-wrap: break-word; =
-webkit-nbsp-mode: space; line-break: after-white-space;" class=3D""><div =
class=3D""><br class=3D""></div>Seth, thanks for getting this rolling =
here! &nbsp;I will post comments on specific docs under different =
doc-specific threads where possible and suggest others do the same. =
&nbsp;Generally agree on the highlights - lots to cover and =
improve.&nbsp;<div class=3D""><br class=3D""></div><div =
class=3D"">Thede</div><div class=3D""><br class=3D""><div class=3D"">
<div style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); =
font-family: Helvetica; font-size: 12px; font-style: normal; =
font-variant-caps: normal; font-weight: normal; letter-spacing: normal; =
orphans: auto; text-align: start; text-indent: 0px; text-transform: =
none; white-space: normal; widows: auto; word-spacing: 0px; =
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; =
text-decoration: none;">--</div><div style=3D"caret-color: rgb(0, 0, 0); =
color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; =
font-style: normal; font-variant-caps: normal; font-weight: normal; =
letter-spacing: normal; orphans: auto; text-align: start; text-indent: =
0px; text-transform: none; white-space: normal; widows: auto; =
word-spacing: 0px; -webkit-text-size-adjust: auto; =
-webkit-text-stroke-width: 0px; text-decoration: none;">Thede =
Loder</div><div style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); =
font-family: Helvetica; font-size: 12px; font-style: normal; =
font-variant-caps: normal; font-weight: normal; letter-spacing: normal; =
orphans: auto; text-align: start; text-indent: 0px; text-transform: =
none; white-space: normal; widows: auto; word-spacing: 0px; =
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; =
text-decoration: none;">Managing Director, Skye Logicworks LLC</div><div =
style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: =
Helvetica; font-size: 12px; font-style: normal; font-variant-caps: =
normal; font-weight: normal; letter-spacing: normal; orphans: auto; =
text-align: start; text-indent: 0px; text-transform: none; white-space: =
normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; =
-webkit-text-stroke-width: 0px; text-decoration: none;">E: <a =
href=3D"mailto:thede@skyelogicworks.com" =
class=3D"">thede@skyelogicworks.com</a></div><div style=3D"caret-color: =
rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: =
12px; font-style: normal; font-variant-caps: normal; font-weight: =
normal; letter-spacing: normal; orphans: auto; text-align: start; =
text-indent: 0px; text-transform: none; white-space: normal; widows: =
auto; word-spacing: 0px; -webkit-text-size-adjust: auto; =
-webkit-text-stroke-width: 0px; text-decoration: none;">M: =
415-420-8615</div><div style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, =
0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; =
font-variant-caps: normal; font-weight: normal; letter-spacing: normal; =
orphans: auto; text-align: start; text-indent: 0px; text-transform: =
none; white-space: normal; widows: auto; word-spacing: 0px; =
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; =
text-decoration: none;" class=3D""><br class=3D""></div><br =
class=3D"Apple-interchange-newline">
</div>
<div><br class=3D""><blockquote type=3D"cite" class=3D""><div =
class=3D"">On Feb 6, 2019, at 15:10, Seth Blank &lt;<a =
href=3D"mailto:seth@sethblank.com" class=3D"">seth@sethblank.com</a>&gt; =
wrote:</div><br class=3D"Apple-interchange-newline"><div class=3D""><div =
dir=3D"ltr" class=3D""><div dir=3D"ltr" class=3D""><div dir=3D"ltr" =
class=3D""><div dir=3D"ltr" class=3D""><div dir=3D"ltr" class=3D""><div =
dir=3D"ltr" class=3D""><div class=3D"">I've uploaded two documents as =
I-Ds to kick off IETF discussions around BIMI. Both these documents need =
a good deal of work, but are ready for public discussion.<br =
class=3D""><br class=3D"">For BIMI publishing and usage:<br class=3D"">- =
<a href=3D"https://tools.ietf.org/html/draft-blank-ietf-bimi-00" =
class=3D"">https://tools.ietf.org/html/draft-blank-ietf-bimi-00</a><br =
class=3D"">- <a =
href=3D"https://tools.ietf.org/html/draft-brotman-ietf-bimi-guidance-00" =
class=3D"">https://tools.ietf.org/html/draft-brotman-ietf-bimi-guidance-00=
</a><br class=3D""><br class=3D"">For logo validation:<br class=3D"">- =
<a href=3D"https://tools.ietf.org/html/draft-chuang-bimi-certificate-00" =
class=3D"">https://tools.ietf.org/html/draft-chuang-bimi-certificate-00</a=
><br class=3D"">- <a =
href=3D"https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkd=
mluwHEcbja42w/edit?usp=3Dsharing" =
class=3D"">https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBw=
MkdmluwHEcbja42w/edit?usp=3Dsharing</a><br class=3D""><br class=3D"">At =
a high level, these documents have several issues to be worked =
through:<br class=3D""><br class=3D"">1) The intent is for this to be =
globally accessible to any domain owner, but the current mechanisms are =
more approachable to larger organizations in first world countries<br =
class=3D"">&nbsp; &nbsp;a) We need a discussion of what other validation =
mechanisms could work at scale (our expectation is to have several, =
signposted weakly in the draft)<br class=3D"">&nbsp; &nbsp;b) We need a =
way to properly reflect this in the proposed a=3D tag<br class=3D""><br =
class=3D"">2) BIMI is NOT a new authentication mechanism, nor does it =
make ANY claims about user security or trust in the inbox. However, in =
places this draft may be unclear. How do we make this clearer while =
still explaining why standardizing this process is important, without =
crossing the line into UX or trust, of which BIMI is neither?<br =
class=3D""><br class=3D"">3) Right now, security surrounding logos is =
limited to SVGs per <a =
href=3D"https://tools.ietf.org/html/rfc6170#section-5.2" =
class=3D"">https://tools.ietf.org/html/rfc6170#section-5.2</a>. There's =
clearly more that's needed here, especially against attacks that rely on =
steganography or resizing vectors, etc.<br class=3D""><br class=3D"">4) =
Other nits for draft-blank-ietf-bimi:<br class=3D""><br class=3D"">&nbsp; =
&nbsp;a) The structure needs work, as do the Introduction and =
Overview<br class=3D"">&nbsp; &nbsp;b) Some of the technical =
construction feels like it could be dramatically simplified<br =
class=3D"">&nbsp; &nbsp;c) Section 8.2 mentions hashes with no =
definition or clarity<br class=3D"">&nbsp; &nbsp;d) The uses of MTA, =
MUA, and Mail Receiver feel like they overlap each other left and =
right<br class=3D"">&nbsp; &nbsp; &nbsp; &nbsp;i) And the document is =
heavily focused on larger receivers where this distinction is clear, but =
doesn't give any thought to other receiving architectures at all, =
especially mail clients that are the entire stack</div><div class=3D""><br=
 class=3D""></div><div class=3D"">Several authors of these documents =
will be in Prague, we're looking forward to the conversations over the =
next few weeks and face to face!</div><div class=3D""><br =
class=3D""></div><div class=3D"">Seth</div><div class=3D""><br =
class=3D""><div class=3D"gmail_quote"><div dir=3D"ltr" =
class=3D"gmail_attr">---------- Forwarded message ---------<br =
class=3D"">From:&nbsp;<span dir=3D"ltr" class=3D"">&lt;<a =
href=3D"mailto:internet-drafts@ietf.org" =
class=3D"">internet-drafts@ietf.org</a>&gt;</span><br class=3D"">Date: =
Wed, Feb 6, 2019 at 11:11 AM<br class=3D"">Subject: New Version =
Notification for draft-blank-ietf-bimi-00.txt<br class=3D""></div><br =
class=3D""><br class=3D"">A new version of I-D, =
draft-blank-ietf-bimi-00.txt<br class=3D"">has been successfully =
submitted by Seth Blank and posted to the<br class=3D"">IETF =
repository.<br class=3D""><br class=3D"">Name:&nbsp; &nbsp; &nbsp; =
&nbsp; &nbsp; &nbsp;draft-blank-ietf-bimi<br class=3D"">Revision:&nbsp; =
&nbsp; &nbsp; &nbsp;00<br class=3D"">Title:&nbsp; &nbsp; &nbsp; &nbsp; =
&nbsp; Brand Indicators for Message Identification (BIMI)<br =
class=3D"">Document date:&nbsp; 2019-02-06<br class=3D"">Group:&nbsp; =
&nbsp; &nbsp; &nbsp; &nbsp; Individual Submission<br =
class=3D"">Pages:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 26<br =
class=3D"">URL:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<a =
href=3D"https://www.ietf.org/internet-drafts/draft-blank-ietf-bimi-00.txt"=
 rel=3D"noreferrer" target=3D"_blank" =
class=3D"">https://www.ietf.org/internet-drafts/draft-blank-ietf-bimi-00.t=
xt</a><br class=3D"">Status:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a =
href=3D"https://datatracker.ietf.org/doc/draft-blank-ietf-bimi/" =
rel=3D"noreferrer" target=3D"_blank" =
class=3D"">https://datatracker.ietf.org/doc/draft-blank-ietf-bimi/</a><br =
class=3D"">Htmlized:&nbsp; &nbsp; &nbsp; &nbsp;<a =
href=3D"https://tools.ietf.org/html/draft-blank-ietf-bimi-00" =
rel=3D"noreferrer" target=3D"_blank" =
class=3D"">https://tools.ietf.org/html/draft-blank-ietf-bimi-00</a><br =
class=3D"">Htmlized:&nbsp; &nbsp; &nbsp; &nbsp;<a =
href=3D"https://datatracker.ietf.org/doc/html/draft-blank-ietf-bimi" =
rel=3D"noreferrer" target=3D"_blank" =
class=3D"">https://datatracker.ietf.org/doc/html/draft-blank-ietf-bimi</a>=
<br class=3D""><br class=3D""><br class=3D"">Abstract:<br =
class=3D"">&nbsp; &nbsp;Brand Indicators for Message Identification =
(BIMI) permits Domain<br class=3D"">&nbsp; &nbsp;Owners to coordinate =
with Mail User Agents (MUAs) to display brand-<br class=3D"">&nbsp; =
&nbsp;specific Indicators next to properly authenticated messages.&nbsp; =
There<br class=3D"">&nbsp; &nbsp;are two aspects of BIMI coordination: a =
scalable mechanism for Domain<br class=3D"">&nbsp; &nbsp;Owners to =
publish their desired indicators, and a mechanism for Mail<br =
class=3D"">&nbsp; &nbsp;Transfer Agents (MTAs) to verify the =
authenticity of the indicator.<br class=3D"">&nbsp; &nbsp;This document =
specifies how Domain Owners communicate their desired<br class=3D"">&nbsp;=
 &nbsp;indicators through the BIMI assertion record in DNS and how =
that<br class=3D"">&nbsp; &nbsp;record is to be handled by MTAs and =
MUAs.&nbsp; The domain verification<br class=3D"">&nbsp; &nbsp;mechanism =
and extensions for other mail protocols (IMAP, etc.) are<br =
class=3D"">&nbsp; &nbsp;specified in separate documents.&nbsp; MUAs and =
mail-receiving<br class=3D"">&nbsp; &nbsp;organizations are free to =
define their own policies for indicator<br class=3D"">&nbsp; =
&nbsp;display that makes use or not of BIMI data as they see fit.<br =
class=3D""><br class=3D""><br class=3D""><br class=3D""><br =
class=3D"">Please note that it may take a couple of minutes from the =
time of submission<br class=3D"">until the htmlized version and diff are =
available at&nbsp;<a href=3D"http://tools.ietf.org/" rel=3D"noreferrer" =
target=3D"_blank" class=3D"">tools.ietf.org</a>.<br class=3D""><br =
class=3D"">The IETF Secretariat<br class=3D""><br =
class=3D""></div></div></div></div></div></div></div></div>
-- <br class=3D"">bimi mailing list<br class=3D""><a =
href=3D"mailto:bimi@ietf.org" class=3D"">bimi@ietf.org</a><br =
class=3D"">https://www.ietf.org/mailman/listinfo/bimi<br =
class=3D""></div></blockquote></div><br class=3D""></div></body></html>=

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Subject: [Bimi] comments sections 1-4 re: draft-brotman-ietf-bimi-guidance-00
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Thanks to Alex and Terry for efforts to get this first draft together. =20=


Comments:=20

* Title: currently says "Branded Indicators for Message Identifcation" - =
suggest we unify the expasion of the acronym to "Brand Indicators..."  =
(Brand not Branded) - matches "draft-blank"=20

* Introduction:=20
  * First sentence.  Change wording when mentioning DMARC to decouple =
the logo fetching of BIMI from DMARC or other crypto methods.  The way =
it is written suggests that DMARC is required (in addition crypto =
methods), when in fact DMARC-improved SPF and DKIM are examples of ways =
for receivers to assess authentic identity, and they are not actually =
required by the BIMI spec.  Practically of course, they will be =
required. =20

Suggest instead we say BIMI enable distribution of identity logos; then =
mention that given that showing logos without using reliable (but =
separate) established authentication tech would be an invitation to =
fraud, say that something for authentication must be in place.  Maybe =
"BIMI does not require any specific authentication technology; however, =
given that BIMI-sourced logos can and are intended to be used to =
represent sender identity, a reliable and sufficent means of verifying =
identity is very important"=20

* add langauge in the introduction to describe what is in the document.  =
"This document assumes that some receivers will want to implement BIMI.  =
The purpose of this document is to highlight challenges, discuss best =
practices, and give consideration to the complex task of supporting it =
in practice and at scale.  "  (not married to this language, but this is =
the gist)=20

* Overall, the intro should probably have these elements at the high =
level:=20
  * what is BIMI in two sentences, and a reference to the Assertion =
Record spec
  * what the purpose of this document is, how it relate to BIMI=20
  * recap the major sections and their content=20

* Section 2: Goals for BIMI.  This is good background material, though I =
wonder if it should either be moved to the Assertion Record spec intro =
material.  Overall, a question to the group is - where in the set of =
IETF docs is languge of this nature go (motivations, anticipated =
beneficial side effects, etc).  Can we / should we consolidate this =
material, or should we sprinkle a well-honed rendition in each of the =
docs? =20

Secetion 3.1 Sentence 2, beginning with BIMI, restates the value prop =
and says BIMI requires DMARC.  Probably should be removed. =20

To the question of "If your site satisfies the requirements, this is =
likely a yes" - should we have some basic yes/no questions here, both =
'requirements' and or pre-existing features of a receiver platform?  =
Examples:=20

"=20
* does your email platform today have a UI that shows attached images or =
renders those in HTML-based email?=20
* Do you have or want to support users reading their email from a mobile =
email app? =20
* Do you currently have support for one or more email authentication =
standards, such as SPF, DKIM, or S/MIME? =20
* Do you support DMARC-based identity evaluation and reporting?=20

If you answered yes to these, or you are planning to soon, you already =
have much of what is needed, and your end users are used to seeing =
graphical identities today" =20

Suggest Terminology goes into its own section; right now it looks like =
it is in Section 3 (might be a typo)?=20


Section 4: Site implementation.  First sentence as it is ("In order for =
a site to correctly implement BIMI, the receiver must be
   able to perform the following: " seems to imply that SPF, DKIM, and =
DMARC are all required.  Maybe we again say "pick the authetication =
technology you feel good about, provided that it is sufficient".  Then =
we say, "most receivers already support SPF, DKIM, DMARC, S/MIME". If =
you are using these, then here's here's what you systems would perform =
... blah blah blah. =20

Here's a stab at the first "As decribed in [Assertion Record Spec] =
BIMI-based logos are published via a purpose-specific DNS TXT record in =
direct association with the publisher's DNS domain name.  Implementors =
should be prepared to verify the authenticity of a message's sender, at =
least at the level/specificity of the DNS domain level.  This enables =
the recommended practice of only showing BIMI-obtained logos when the =
identity of the sender can be reasonably assured.  Existing technologies =
such as DKIM and SPF are good potential choices, particularly if your =
platform already supports their use.  " =20

Maybe 'publisher' in the above should be MAE, for Mark Asserting Entity, =
and we'll want this in the glossary. =20

For the bullet on IMAP, suggest we shorten the bullet for the list, then =
pull the addtional explantion to a second para below.  Then have a =
forward reference to a future IMAP doc? =20

Another thought - should we have a protocol mention-free overview of the =
steps, in the context of a message?  E.G.:=20

1) receive message
2) confirm authenticity of sender's identity (obtain authenticated DNS =
domain name)=20
3) obtain BIMI-published logo=20
4) perform validation/authenticity of published logo=20
5) optionally signal to mail store
5) arrange for the display of logo in visual association with orginal =
message in the UI

Perhaps after, go on to the specific protocols matching these steps? =20


General questions:=20

1) Have a separate glossary in this doc, or leverage one in [Assertion =
Record Spec]? =20

2) Do we have enough of an IMAP doc to also make it an Internet Draft?  =
Would be a great way to engage the IETF IMAP people. =20



Thede
 =20

--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: 415-420-8615




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Subject: [Bimi] Sec. 5-6 draft-brotman-ietf-bimi-guidance-00
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Hi all,=20

Here are some comments, ideas, concerns for draft-brotman, Sections 5-6:=20=


Overall:=20
=3D=3D=3D=3D=3D=3D

* A key "theme" for the document should be to underscore/highlight that =
assuring authenticity of a message sender's identity and the =
authenticity of corresponding BIMI-sourced logos is paramount for a =
receiver's safe implementation and support of BIMI-based logo display.  =
Ensuring that the outcomes from analysis reach the MUA in some usable =
way is a big part of what a receiver will have to do

* illustrate/recommend procedures a receiver can undertake to reach a =
reasonable level of assurance that messages are authentic, and include =
both general guidelines that are standard-independent and specific =
examples that are standard-specific (to "make it real" to people who =
will natually think about concrete examples of the technology.  E.g. =
SPF, DKIM, S/MIME) =20

* I do not believe it is right to say that DMARC is required; =
authentication of messages should be a receiver's choice.  Currently the =
draft says DMARC is required in several places. =20


Comments by sections.=20
=3D=3D=3D=3D=3D=3D=3D

Recomend we change the title of section 5.  Possible new one: "Assuring =
Sufficient Authenticity of Messages". =20

Suggest spliting the contents of 5.1, as it seems to fit into two =
buckets:=20
1) minimum recommended procedures and requirements and=20
2) optional, additional requirements (content here is already good and =
can be extended). =20

Might be best to merge in some of the content from the previous section =
4.=20

So, 5.1 "Minimum Recommend Requirements"=20
and 5.2 "Additional Requirements for Consideration"=20

on existing content:=20

Section 5.1 First sentence: " In the BIMI specification, a message MUST =
be authenticated via DMARC."  We should probably  strike or re-word, =
unless we intend to have BIMI require DMARC.  In reality for receiver =
organizations and readers of this ID, "aligned SPF" and "aligned DKIM" =
are the only games in town, unless there's support for S/MIME.  But we =
should welcome alternative methods as they are developed, provided they =
are up to the task.=20

Maybe the intro to the section says that "authenticity should be =
sufficiently confirmed, and should pass a security review with a =
receiver's experts.  For many mature email receiving platforms, passing =
DMARC-compliant authenticity checks might be considered as sufficient.  =
However, it is there responsibility of the receiver / email platform =
operator to weigh the risks involved, and ensure that authenticity can =
be assured at appropriate levels.  Assuming that aligned-SPF or =
aligned-DKIM analysis, suffient to pass DMARC authentication are =
sufficient, the following example illustrates the steps involved..."=20


The passage:=20

"Upon receipt of an email, a receiver that implements BIMI should
   remove or rename any previously existing BIMI-* headers other than
   BIMI-Selector, as they may have come from an attacker (as long as the
   BIMI-Selector is covered by the DKIM signature; if not, it should be
   removed, renamed, or ignored)."=20

... is a little awkward around when to remove and inclusion of the =
selector in the signature.  Here's a reworded version:=20

"Upon receipt of an email, a receiver that implements BIMI should remove =
(strip out) any and all BIMI-* headers, as they may have come from an =
attacker.  The exception to this is the "BIMI-Selector" field which =
should be retained if and only if it is included within a valid DKIM =
signature having i=3Ddomain aligned with the message's =46rom Header =
Domain". =20


For this bullet (end of section 5):=20

"It is useful for a site that has not implemented BIMI to remove
      those headers so that an MUA that does make use of those headers
      would not accidentally display a BIMI image when the message has
      not been properly authenticated by the email receiver (even though
      an MUA should not make use of BIMI headers and instead rely upon
      settings from the mailstore, it is possible that some MUAs will
      nevertheless use headers without taking appropriate precautions)." =
=20

We could in theory put this into a new section which contains =
recommendations for MTAs, receivers, and relays which do not directly =
support the display of BIMI logos on their own platforms, but do relay =
email after verifying and confirming authenticity.  Not clear anyone =
would want to take on 'partial' support in this way, but maybe some =
will. =20

For the current Section 5.2, what we might say here is (outline)

* it's important to verify authenticity of BIMI-sourced logos, just as =
it is to assess the authenticity of corresponding messages
* receivers should consider support for multiple methods (depending upon =
what is outlined in the Assertion Record Spec, if we extend the a=3D tag =
beyond pointing to a VM Cert),=20
* Verified Mark Certificates are an option [forward reference to VMC =
documents] of assuring a logo is authentically attributable to a domain =
registrant

and we need to change the name from BIMI Certificates to Verified Mark =
Certificates where references appear. =20


Section 6:=20

This section could benefit from some introductory language to set the =
context.  How about:=20

"There are a variety of architectures receivers have implemented and =
these determine the path messages take once received by their gateway =
MTAs and how they are made available to an MUA.  For strategies which =
entail assessments of authenticity of messages and or BIMI-sourced logos =
ahead of placement in a mailbox (expected to be commonplace), receivers =
will need to consider how MUAs can be passed explicit assurances that a =
receiver performed checks and the results of those checks.  Further, the =
"mailbox access protocol" (examples IMAP or JMAP) may need to be =
utilized used to convey them.  It is assumed here that MUAs will rarely =
be tasked with performing all or even a subset of the recommended steps =
involved, and so effective means of coordination is required "upstream" =
of the MUA in the mail flow. "=20

It is expected that the burden of analysis and role of recommending to =
the MUA that it show a BIMI logo (or not) for a specific message is on =
the receiver infrastructure.  This approach has the benefit of reducing =
the implementation burden for MUAs, likely to facilitate adoption of =
support" =20

One recommended way for receivers to communicate to the MUAs is as =
follows: ..."=20


Section 6.1:=20
Maybe we specifically mention the l=3Dtag and the a=3Dtag as sources of =
logo media?=20

And, possible lead in for the caching strategy suggestion:=20

"to eliminate unnecessary costs of a =
fetch-and-validate-per-individual-message strategy, receivers should =
consider caching authenticated BIMI-sourced logos in ways where they can =
be redistributed safely within their infrastructure as needed and =
retrived by the associated domain or domains on demand" =20

While email message bodies could in principle be amended to embed a =
BIMI-sourced logo, receivers can make use of the "BIMI-Location" header =
to enable supporting MTAs to obtain the logo media from a protected =
location" =20


Section 6.3. =20
Layout nit.  Looks like there's a formatting problem after the first =
sentence.  Is the next sentence in a new paragraph, or the same as the =
first?=20

This section 6.3 is pretty important - me wonders if we should also copy =
it or re-cap it in the BIMI Assertion Record spec? =20

Content wise, a consideration and implication of CT logging associated =
with Verified Mark Certificates is that receivers can obtain a copy of =
each cert (and associated set of FQDNs) directly from the CT logs.  It =
may be a common strategy for larger platforms to run a duplicate log =
locally.  This would prevent disclosure to senders (and surveilance =
advertising systems) through monitoring of DNS queries related to the =
logo fetching. =20

Another thought: how many selectors per domain or subdomain should a =
receiver be prepared to support?  If it's 50 or less, information =
disclosure through the DNS query channel or l=3Dtag value is going to be =
much less of an issue. =20


What's the best relationship/setup between the content in Section 4 and =
that in Section 6.4 - can they be unified?  This on-the-fly example is =
really at the heart of the matter - and is good material for FAQ / intro =
to BIMI overall. =20

Re: 6.4 bullet one.  We might want to mention the term 'root program' in =
reference to the activity of obtain certs and vetting cert issuers, e.g. =
MVAs/CAs. =20

The mail servers are unlikely to be where the set of trusted root keys =
live; instead, receivers will want to have a 'centralized' Verified Mark =
Certificate vetting system, and the MTAs and or Mailstore will want to =
call out to it once authenticity of a message is established.  The query =
would bascially say: "I have an authentic message from example.com; do =
we have in our repository a VM Cert and logo for example.com from a CA =
we trust?  (If so, I'll set a flag on this message for MUA or mailstore =
consumption/use so that the MUA can fetch the trusted logo at the right =
time)"  =20


Overall, there's a heap of great material in the document as it is, and =
this doc 'pulls it all together'  - again big thanks to Alex and Terry! =20=


Thede


--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: 415-420-8615




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Subject: [Bimi] Concerns regarding draft-blank-ietf-bimi-00
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These are first-pass concerns. In some cases they echo some points cited by
Seth in his announcement of the I-D posting to the list, but I'm including
them here too.

The document strikes me as problematic in the shifting back and forth
between MUA and MTA that happens frequently within the text.

The "basic structure of BIMI" seems somewhat out of place in this document
which is simply focused on the DNS "announcement" of the logo.

Why are two URIs required in the BIMI record? As a potential publisher, my
URI already resolves to over 30 globally load-balanced CDN targets. Adding
another URI will end up pointing to the same repositories.

8.2 talks about some sort of unspecified hash

8.6 is attempting to dictate to mail stores (rMS) how to do their business
- seems like we should stay out of that space. It also ignores JMAP as a
retrieval protocol.

Conflating MTAs with "their" MUAs works for webmail providers or walled
gardens, but not for general use cases (such as Yahoo! mail (or Verizon
Media aka Oath aka ?) or practically any mobile client fetching mail from
an arbitrary rMS).

Appendix B talks about recording BIMI information in the A-R, but there is
nothing in the document to suggest such activity.

Based on this somewhat cursory review, I'm sure that a deeper reading would
highlight more discrepancies and problems.

--Kurt Andersen

--000000000000c2d0820581692bc5
Content-Type: text/html; charset="UTF-8"
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<div dir=3D"ltr"><div dir=3D"ltr"><div>These are first-pass concerns. In so=
me cases they echo some points cited by Seth in his announcement of the I-D=
 posting to the list, but I&#39;m including them here too.</div><div><br></=
div><div>The document strikes me as problematic in the shifting back and fo=
rth between MUA and MTA that happens frequently within the text.</div><div>=
<br></div><div>The &quot;basic structure of BIMI&quot; seems somewhat out o=
f place in this document which is simply focused on the DNS &quot;announcem=
ent&quot; of the logo.</div><div><br></div><div>Why are two URIs required i=
n the BIMI record? As a potential publisher, my URI already resolves to ove=
r 30 globally load-balanced CDN targets. Adding another URI will end up poi=
nting to the same repositories.</div><div><br></div><div>8.2 talks about so=
me sort of unspecified hash</div><div><br></div><div>8.6 is attempting to d=
ictate to mail stores (rMS) how to do their business - seems like we should=
 stay out of that space. It also ignores JMAP as a retrieval protocol.</div=
><div><br></div><div>Conflating MTAs with &quot;their&quot; MUAs works for =
webmail providers or walled gardens, but not for general use cases (such as=
 Yahoo! mail (or Verizon Media aka Oath aka ?) or practically any mobile cl=
ient fetching mail from an arbitrary rMS).=C2=A0</div><div><br></div><div>A=
ppendix B talks about recording BIMI information in the A-R, but there is n=
othing in the document to suggest such activity.</div><div><br></div><div>B=
ased on this somewhat cursory review, I&#39;m sure that a deeper reading wo=
uld highlight more discrepancies and problems.</div><div><br></div><div>--K=
urt Andersen</div></div></div>

--000000000000c2d0820581692bc5--


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From: "Kurt Andersen (IETF)" <kurta+ietf@drkurt.com>
Date: Fri, 8 Feb 2019 14:10:44 -0800
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Subject: [Bimi] Fwd: Concerns regarding draft-blank-ietf-bimi-00
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(Resending from the right source address)

These are first-pass concerns. In some cases they echo some points cited by
Seth in his announcement of the I-D posting to the list, but I'm including
them here too.

The document strikes me as problematic in the shifting back and forth
between MUA and MTA that happens frequently within the text.

The "basic structure of BIMI" seems somewhat out of place in this document
which is simply focused on the DNS "announcement" of the logo.

Why are two URIs required in the BIMI record? As a potential publisher, my
URI already resolves to over 30 globally load-balanced CDN targets. Adding
another URI will end up pointing to the same repositories.

8.2 talks about some sort of unspecified hash

8.6 is attempting to dictate to mail stores (rMS) how to do their business
- seems like we should stay out of that space. It also ignores JMAP as a
retrieval protocol.

Conflating MTAs with "their" MUAs works for webmail providers or walled
gardens, but not for general use cases (such as Yahoo! mail (or Verizon
Media aka Oath aka ?) or practically any mobile client fetching mail from
an arbitrary rMS).

Appendix B talks about recording BIMI information in the A-R, but there is
nothing in the document to suggest such activity.

Based on this somewhat cursory review, I'm sure that a deeper reading would
highlight more discrepancies and problems.

--Kurt Andersen

--000000000000a822110581693bb8
Content-Type: text/html; charset="UTF-8"
Content-Transfer-Encoding: quoted-printable

<div dir=3D"ltr"><br><div class=3D"gmail_quote">(Resending from the right s=
ource address)</div><div class=3D"gmail_quote"><br><div dir=3D"ltr"><div di=
r=3D"ltr"><div>These are first-pass concerns. In some cases they echo some =
points cited by Seth in his announcement of the I-D posting to the list, bu=
t I&#39;m including them here too.</div><div><br></div><div>The document st=
rikes me as problematic in the shifting back and forth between MUA and MTA =
that happens frequently within the text.</div><div><br></div><div>The &quot=
;basic structure of BIMI&quot; seems somewhat out of place in this document=
 which is simply focused on the DNS &quot;announcement&quot; of the logo.</=
div><div><br></div><div>Why are two URIs required in the BIMI record? As a =
potential publisher, my URI already resolves to over 30 globally load-balan=
ced CDN targets. Adding another URI will end up pointing to the same reposi=
tories.</div><div><br></div><div>8.2 talks about some sort of unspecified h=
ash</div><div><br></div><div>8.6 is attempting to dictate to mail stores (r=
MS) how to do their business - seems like we should stay out of that space.=
 It also ignores JMAP as a retrieval protocol.</div><div><br></div><div>Con=
flating MTAs with &quot;their&quot; MUAs works for webmail providers or wal=
led gardens, but not for general use cases (such as Yahoo! mail (or Verizon=
 Media aka Oath aka ?) or practically any mobile client fetching mail from =
an arbitrary rMS).=C2=A0</div><div><br></div><div>Appendix B talks about re=
cording BIMI information in the A-R, but there is nothing in the document t=
o suggest such activity.</div><div><br></div><div>Based on this somewhat cu=
rsory review, I&#39;m sure that a deeper reading would highlight more discr=
epancies and problems.</div><div><br></div><div>--Kurt Andersen</div></div>=
</div>
</div></div>

--000000000000a822110581693bb8--


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From: Seth Blank <seth@sethblank.com>
Date: Fri, 8 Feb 2019 14:20:41 -0800
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Subject: Re: [Bimi] Concerns regarding draft-blank-ietf-bimi-00
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On Fri, Feb 8, 2019 at 2:09 PM Kurt Andersen (b) <kboth@drkurt.com> wrote:

> These are first-pass concerns. In some cases they echo some points cited
> by Seth in his announcement of the I-D posting to the list, but I'm
> including them here too.
>
> The document strikes me as problematic in the shifting back and forth
> between MUA and MTA that happens frequently within the text.
>

Agreed. The intent had been to keep conversation around display
implications (MUA) separate from evaluation/validation ones (MTA), but I
think that got lost and a single term is needed to simplify and be
comprehensive, especially since this separation isn't true all the time.


The "basic structure of BIMI" seems somewhat out of place in this document
> which is simply focused on the DNS "announcement" of the logo.
>
> Why are two URIs required in the BIMI record? As a potential publisher, my
> URI already resolves to over 30 globally load-balanced CDN targets. Adding
> another URI will end up pointing to the same repositories.
>

Honestly, this was cribbed from DMARC when we first started writing the
BIMI spec and the mechanisms were far more complex; it may no longer be
relevant.


8.2 talks about some sort of unspecified hash
>

This mistake is on me :-/ How would you suggest it be cleaned up?



> 8.6 is attempting to dictate to mail stores (rMS) how to do their business
> - seems like we should stay out of that space. It also ignores JMAP as a
> retrieval protocol.
>
> Conflating MTAs with "their" MUAs works for webmail providers or walled
> gardens, but not for general use cases (such as Yahoo! mail (or Verizon
> Media aka Oath aka ?) or practically any mobile client fetching mail from
> an arbitrary rMS).
>

Agreed, per above.



> Appendix B talks about recording BIMI information in the A-R, but there is
> nothing in the document to suggest such activity.
>

Not true!

https://tools.ietf.org/html/draft-blank-ietf-bimi-00#section-8.3

--000000000000ffef710581695f49
Content-Type: text/html; charset="UTF-8"
Content-Transfer-Encoding: quoted-printable

<div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr">On Fri, Feb 8, 2019 at 2=
:09 PM Kurt Andersen (b) &lt;<a href=3D"mailto:kboth@drkurt.com">kboth@drku=
rt.com</a>&gt; wrote:<br></div><div class=3D"gmail_quote"><blockquote class=
=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rg=
b(204,204,204);padding-left:1ex"><div dir=3D"ltr"><div dir=3D"ltr"><div>The=
se are first-pass concerns. In some cases they echo some points cited by Se=
th in his announcement of the I-D posting to the list, but I&#39;m includin=
g them here too.</div><div><br></div><div>The document strikes me as proble=
matic in the shifting back and forth between MUA and MTA that happens frequ=
ently within the text.</div></div></div></blockquote><div><br></div><div>Ag=
reed. The intent had been to keep conversation around display implications =
(MUA) separate from evaluation/validation ones (MTA), but I think that got =
lost and a single term is needed to simplify and be comprehensive, especial=
ly since this separation isn&#39;t true all the time.</div><div>=C2=A0</div=
><div><br></div><blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0=
px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir=
=3D"ltr"><div dir=3D"ltr"><div>The &quot;basic structure of BIMI&quot; seem=
s somewhat out of place in this document which is simply focused on the DNS=
 &quot;announcement&quot; of the logo.</div><div><br></div><div>Why are two=
 URIs required in the BIMI record? As a potential publisher, my URI already=
 resolves to over 30 globally load-balanced CDN targets. Adding another URI=
 will end up pointing to the same repositories.</div></div></div></blockquo=
te><div><br></div><div>Honestly, this was cribbed from DMARC when we first =
started writing the BIMI spec and the mechanisms were far more complex; it =
may no longer be relevant.</div><div><br></div><div><br></div><blockquote c=
lass=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px soli=
d rgb(204,204,204);padding-left:1ex"><div dir=3D"ltr"><div dir=3D"ltr"><div=
>8.2 talks about some sort of unspecified hash</div></div></div></blockquot=
e><div><br></div><div>This mistake is on me :-/ How would you suggest it be=
 cleaned up?</div><div><br></div><div>=C2=A0</div><blockquote class=3D"gmai=
l_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,20=
4,204);padding-left:1ex"><div dir=3D"ltr"><div dir=3D"ltr"><div>8.6 is atte=
mpting to dictate to mail stores (rMS) how to do their business - seems lik=
e we should stay out of that space. It also ignores JMAP as a retrieval pro=
tocol.</div><div><br></div><div>Conflating MTAs with &quot;their&quot; MUAs=
 works for webmail providers or walled gardens, but not for general use cas=
es (such as Yahoo! mail (or Verizon Media aka Oath aka ?) or practically an=
y mobile client fetching mail from an arbitrary rMS).=C2=A0</div></div></di=
v></blockquote><div><br></div><div>Agreed, per above.</div><div><br></div><=
div>=C2=A0</div><blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0=
px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir=
=3D"ltr"><div dir=3D"ltr"><div>Appendix B talks about recording BIMI inform=
ation in the A-R, but there is nothing in the document to suggest such acti=
vity.<br></div></div></div></blockquote><div><br></div><div>Not true!</div>=
<div><br></div><div><a href=3D"https://tools.ietf.org/html/draft-blank-ietf=
-bimi-00#section-8.3">https://tools.ietf.org/html/draft-blank-ietf-bimi-00#=
section-8.3</a></div><div><br></div></div></div></div>

--000000000000ffef710581695f49--


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Having a read through now and will prepare some comments.

Page 10 of the PDF version https://tools.ietf.org/pdf/draft-blank-ietf-bimi-00.pdf is currently unreadable due to formatting issues.



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<!DOCTYPE html><html><head><title></title><style type="text/css">p.MsoNormal,p.MsoNoSpacing{margin:0}</style></head><body><div>Having a read through now and will prepare some comments.<br></div><div><br></div><div>Page 10 of the PDF version&nbsp;<a href="https://tools.ietf.org/pdf/draft-blank-ietf-bimi-00.pdf">https://tools.ietf.org/pdf/draft-blank-ietf-bimi-00.pdf</a>&nbsp;is currently unreadable due to formatting issues.<br></div><div><br></div><div id="sig63695113"><div id="sig21503313" class="signature"><div><br></div></div></div><div><br></div></body></html>
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From: "Brotman, Alexander" <Alexander_Brotman@comcast.com>
To: Thede Loder <thede=40skyelogicworks.com@dmarc.ietf.org>, "bimi@ietf.org" <bimi@ietf.org>
Thread-Topic: [Bimi] Sec. 5-6 draft-brotman-ietf-bimi-guidance-00
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I'm going to put aside the word-smithing from this and your prior message f=
or the moment.  I agree with most of them, and I'll get those changes incor=
porated.

As for the reliance on DMARC, contained within section 2 of [draft-blank-ie=
tf-bimi-00]:

   2.  Then, for any message received by a Mail Receiver:

       a.  Receivers authenticate the messages using [DMARC] and
       whatever other authentication mechanisms they wish to apply.

       b.  The receiver queries the DNS for a corresponding BIMI record
       and proof of indicator validation.

       c.  If both the email and the logo authenticate, then the
       receiver adds a header to the message, which can be used by the
       MUA to determine the Domain Owner's preferred brand indicator.

That, to me, indicates a dependency on DMARC and its associated mechanisms,=
 but does not limit authentication to solely DMARC, allowing for additional=
 methods.  Also, note 8.3 which seems to indicate the same.  This seems to =
be related to the majority of your comments.  If this is not the case, we'l=
l need to reword both drafts appropriately.  If that is the case, I'll get =
to work with the other rewordings you've suggested (and I assume you'll hav=
e more for the rest of the document on the way).

--
Alex Brotman
Sr. Engineer, Anti-Abuse & Messaging Policy
Comcast

-----Original Message-----
From: bimi <bimi-bounces@ietf.org> On Behalf Of Thede Loder
Sent: Friday, February 8, 2019 4:08 PM
To: bimi@ietf.org
Subject: [Bimi] Sec. 5-6 draft-brotman-ietf-bimi-guidance-00


Hi all,=20

Here are some comments, ideas, concerns for draft-brotman, Sections 5-6:=20

Overall:=20
=3D=3D=3D=3D=3D=3D

* A key "theme" for the document should be to underscore/highlight that ass=
uring authenticity of a message sender's identity and the authenticity of c=
orresponding BIMI-sourced logos is paramount for a receiver's safe implemen=
tation and support of BIMI-based logo display.  Ensuring that the outcomes =
from analysis reach the MUA in some usable way is a big part of what a rece=
iver will have to do

* illustrate/recommend procedures a receiver can undertake to reach a reaso=
nable level of assurance that messages are authentic, and include both gene=
ral guidelines that are standard-independent and specific examples that are=
 standard-specific (to "make it real" to people who will natually think abo=
ut concrete examples of the technology.  E.g. SPF, DKIM, S/MIME) =20

* I do not believe it is right to say that DMARC is required; authenticatio=
n of messages should be a receiver's choice.  Currently the draft says DMAR=
C is required in several places. =20


Comments by sections.=20
=3D=3D=3D=3D=3D=3D=3D

Recomend we change the title of section 5.  Possible new one: "Assuring Suf=
ficient Authenticity of Messages". =20

Suggest spliting the contents of 5.1, as it seems to fit into two buckets:=
=20
1) minimum recommended procedures and requirements and=20
2) optional, additional requirements (content here is already good and can =
be extended). =20

Might be best to merge in some of the content from the previous section 4.=
=20

So, 5.1 "Minimum Recommend Requirements"=20
and 5.2 "Additional Requirements for Consideration"=20

on existing content:=20

Section 5.1 First sentence: " In the BIMI specification, a message MUST be =
authenticated via DMARC."  We should probably  strike or re-word, unless we=
 intend to have BIMI require DMARC.  In reality for receiver organizations =
and readers of this ID, "aligned SPF" and "aligned DKIM" are the only games=
 in town, unless there's support for S/MIME.  But we should welcome alterna=
tive methods as they are developed, provided they are up to the task.=20

Maybe the intro to the section says that "authenticity should be sufficient=
ly confirmed, and should pass a security review with a receiver's experts. =
 For many mature email receiving platforms, passing DMARC-compliant authent=
icity checks might be considered as sufficient.  However, it is there respo=
nsibility of the receiver / email platform operator to weigh the risks invo=
lved, and ensure that authenticity can be assured at appropriate levels.  A=
ssuming that aligned-SPF or aligned-DKIM analysis, suffient to pass DMARC a=
uthentication are sufficient, the following example illustrates the steps i=
nvolved..."=20


The passage:=20

"Upon receipt of an email, a receiver that implements BIMI should
   remove or rename any previously existing BIMI-* headers other than
   BIMI-Selector, as they may have come from an attacker (as long as the
   BIMI-Selector is covered by the DKIM signature; if not, it should be
   removed, renamed, or ignored)."=20

.... is a little awkward around when to remove and inclusion of the selecto=
r in the signature.  Here's a reworded version:=20

"Upon receipt of an email, a receiver that implements BIMI should remove (s=
trip out) any and all BIMI-* headers, as they may have come from an attacke=
r.  The exception to this is the "BIMI-Selector" field which should be reta=
ined if and only if it is included within a valid DKIM signature having i=
=3Ddomain aligned with the message's From Header Domain". =20


For this bullet (end of section 5):=20

"It is useful for a site that has not implemented BIMI to remove
      those headers so that an MUA that does make use of those headers
      would not accidentally display a BIMI image when the message has
      not been properly authenticated by the email receiver (even though
      an MUA should not make use of BIMI headers and instead rely upon
      settings from the mailstore, it is possible that some MUAs will
      nevertheless use headers without taking appropriate precautions)." =20

We could in theory put this into a new section which contains recommendatio=
ns for MTAs, receivers, and relays which do not directly support the displa=
y of BIMI logos on their own platforms, but do relay email after verifying =
and confirming authenticity.  Not clear anyone would want to take on 'parti=
al' support in this way, but maybe some will. =20

For the current Section 5.2, what we might say here is (outline)

* it's important to verify authenticity of BIMI-sourced logos, just as it i=
s to assess the authenticity of corresponding messages
* receivers should consider support for multiple methods (depending upon wh=
at is outlined in the Assertion Record Spec, if we extend the a=3D tag beyo=
nd pointing to a VM Cert),=20
* Verified Mark Certificates are an option [forward reference to VMC docume=
nts] of assuring a logo is authentically attributable to a domain registran=
t

and we need to change the name from BIMI Certificates to Verified Mark Cert=
ificates where references appear. =20


Section 6:=20

This section could benefit from some introductory language to set the conte=
xt.  How about:=20

"There are a variety of architectures receivers have implemented and these =
determine the path messages take once received by their gateway MTAs and ho=
w they are made available to an MUA.  For strategies which entail assessmen=
ts of authenticity of messages and or BIMI-sourced logos ahead of placement=
 in a mailbox (expected to be commonplace), receivers will need to consider=
 how MUAs can be passed explicit assurances that a receiver performed check=
s and the results of those checks.  Further, the "mailbox access protocol" =
(examples IMAP or JMAP) may need to be utilized used to convey them.  It is=
 assumed here that MUAs will rarely be tasked with performing all or even a=
 subset of the recommended steps involved, and so effective means of coordi=
nation is required "upstream" of the MUA in the mail flow. "=20

It is expected that the burden of analysis and role of recommending to the =
MUA that it show a BIMI logo (or not) for a specific message is on the rece=
iver infrastructure.  This approach has the benefit of reducing the impleme=
ntation burden for MUAs, likely to facilitate adoption of support" =20

One recommended way for receivers to communicate to the MUAs is as follows:=
 ..."=20


Section 6.1:=20
Maybe we specifically mention the l=3Dtag and the a=3Dtag as sources of log=
o media?=20

And, possible lead in for the caching strategy suggestion:=20

"to eliminate unnecessary costs of a fetch-and-validate-per-individual-mess=
age strategy, receivers should consider caching authenticated BIMI-sourced =
logos in ways where they can be redistributed safely within their infrastru=
cture as needed and retrived by the associated domain or domains on demand"=
 =20

While email message bodies could in principle be amended to embed a BIMI-so=
urced logo, receivers can make use of the "BIMI-Location" header to enable =
supporting MTAs to obtain the logo media from a protected location" =20


Section 6.3. =20
Layout nit.  Looks like there's a formatting problem after the first senten=
ce.  Is the next sentence in a new paragraph, or the same as the first?=20

This section 6.3 is pretty important - me wonders if we should also copy it=
 or re-cap it in the BIMI Assertion Record spec? =20

Content wise, a consideration and implication of CT logging associated with=
 Verified Mark Certificates is that receivers can obtain a copy of each cer=
t (and associated set of FQDNs) directly from the CT logs.  It may be a com=
mon strategy for larger platforms to run a duplicate log locally.  This wou=
ld prevent disclosure to senders (and surveilance advertising systems) thro=
ugh monitoring of DNS queries related to the logo fetching. =20

Another thought: how many selectors per domain or subdomain should a receiv=
er be prepared to support?  If it's 50 or less, information disclosure thro=
ugh the DNS query channel or l=3Dtag value is going to be much less of an i=
ssue. =20


What's the best relationship/setup between the content in Section 4 and tha=
t in Section 6.4 - can they be unified?  This on-the-fly example is really =
at the heart of the matter - and is good material for FAQ / intro to BIMI o=
verall. =20

Re: 6.4 bullet one.  We might want to mention the term 'root program' in re=
ference to the activity of obtain certs and vetting cert issuers, e.g. MVAs=
/CAs. =20

The mail servers are unlikely to be where the set of trusted root keys live=
; instead, receivers will want to have a 'centralized' Verified Mark Certif=
icate vetting system, and the MTAs and or Mailstore will want to call out t=
o it once authenticity of a message is established.  The query would bascia=
lly say: "I have an authentic message from example.com; do we have in our r=
epository a VM Cert and logo for example.com from a CA we trust?  (If so, I=
'll set a flag on this message for MUA or mailstore consumption/use so that=
 the MUA can fetch the trusted logo at the right time)"  =20


Overall, there's a heap of great material in the document as it is, and thi=
s doc 'pulls it all together'  - again big thanks to Alex and Terry! =20

Thede


--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: 415-420-8615



--=20
bimi mailing list
bimi@ietf.org
https://www.ietf.org/mailman/listinfo/bimi


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Subject: Re: [Bimi] Concerns regarding draft-blank-ietf-bimi-00
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In article <CABuGu1qX3_LyoKjxtCwaZNxN96-CDoK7B-+EbNpggjhQX=60ow@mail.gmail.com> you write:
>8.6 is attempting to dictate to mail stores (rMS) how to do their business
>- seems like we should stay out of that space. It also ignores JMAP as a
>retrieval protocol.

No kidding.  I know how to put flags on messages with IMAP and
probably with JMAP, but there's no such thing in POP.


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Subject: [Bimi] Where do the signed certificates come from?
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BIMI appears to assume that senders will have TLS certificates that include 
RFC6170 certificate images, signed by a CA that attests that the image is a 
logo that belongs to the same entity as the domain name in the certificate.

Is this supposed to be a DV, EV, or some other kind of certificate?  Are there 
any CAs that will do the logo attestation?

Logos, like all trademarks, have geographic scope, and it's not rare for a 
trademark and logo to belong to one company in, say, the US and a different one 
in Europe.  How will that work?  I don't think there's any way for a cert to 
say it's only valid in some countries.

Regards,
John Levine, johnl@iecc.com, Primary Perpetrator of "The Internet for Dummies",
Please consider the environment before reading this e-mail. https://jl.ly


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On Sun, Feb 10, 2019 at 8:39 PM John R Levine <johnl@taugh.com> wrote:

> BIMI appears to assume that senders will have TLS certificates


BIMI (sometimes documented as Verified Mark) certificates should be
considered a different PKI than TLS certificates.  The certificates have a
distinguishing Extended Key Usage for this.


> that include
> RFC6170 certificate images, signed by a CA that attests that the image is
> a
> logo that belongs to the same entity as the domain name in the certificate.
>
> Is this supposed to be a DV, EV, or some other kind of certificate?


The proposed validation as documented in the guidelines (see Seth Blank's
Feb 6th post) builds upon web EV but of course includes a logo (and
optionally name) validation that goes beyond what is done for web EV.


>   Are there
> any CAs that will do the logo attestation?
>

We (Authindicators WG) have been working with Entrust-Datacard on the
Guidelines, and they are willing to do this logo attestation.  We also are
talking with other CAs, and believe that at least one other is willing.


> Logos, like all trademarks, have geographic scope, and it's not rare for a
> trademark and logo to belong to one company in, say, the US and a
> different one
> in Europe.  How will that work?


There is a trademark registration country/region level jurisdiction field.
Currently the guideline specification only allows for a single
jurisdiction.  One open question is whether to specify multiple
jurisdiction in a single cert and another is how to do this.  (There are
some compounding issues in this space that make this potentially
challenging)  That's something I hope the IETF can help with.

-Wei


>   I don't think there's any way for a cert to
> say it's only valid in some countries.
>
> Regards,
> John Levine, johnl@iecc.com, Primary Perpetrator of "The Internet for
> Dummies",
> Please consider the environment before reading this e-mail. https://jl.ly
>
> --
> bimi mailing list
> bimi@ietf.org
> https://www.ietf.org/mailman/listinfo/bimi
>

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<div dir=3D"ltr"><div dir=3D"ltr"><br></div><br><div class=3D"gmail_quote">=
<div dir=3D"ltr" class=3D"gmail_attr">On Sun, Feb 10, 2019 at 8:39 PM John =
R Levine &lt;<a href=3D"mailto:johnl@taugh.com" target=3D"_blank">johnl@tau=
gh.com</a>&gt; wrote:<br></div><blockquote class=3D"gmail_quote" style=3D"m=
argin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left=
:1ex">BIMI appears to assume that senders will have TLS certificates</block=
quote><div><br></div><div>BIMI (sometimes documented as Verified Mark) cert=
ificates should be considered a different PKI than TLS certificates.=C2=A0 =
The certificates have a distinguishing Extended Key Usage for this.</div><d=
iv>=C2=A0</div><blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0p=
x 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"> that incl=
ude <br>
RFC6170 certificate images, signed by a CA that attests that the image is a=
 <br>
logo that belongs to the same entity as the domain name in the certificate.=
<br>
<br>
Is this supposed to be a DV, EV, or some other kind of certificate?</blockq=
uote><div><br></div><div>The proposed validation as documented in the guide=
lines (see Seth Blank&#39;s Feb 6th post) builds upon web EV but of course =
includes a logo (and optionally name) validation that goes beyond what is d=
one for web EV.</div><div>=C2=A0</div><blockquote class=3D"gmail_quote" sty=
le=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);paddi=
ng-left:1ex">=C2=A0 Are there <br>
any CAs that will do the logo attestation?<br></blockquote><div><br></div><=
div>We (Authindicators WG) have been working with Entrust-Datacard on the G=
uidelines, and they are willing to do this logo attestation.=C2=A0 We also =
are talking with other CAs, and believe that at least one other is willing.=
=C2=A0=C2=A0</div><div>=C2=A0</div><blockquote class=3D"gmail_quote" style=
=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding=
-left:1ex">
Logos, like all trademarks, have geographic scope, and it&#39;s not rare fo=
r a <br>
trademark and logo to belong to one company in, say, the US and a different=
 one <br>
in Europe.=C2=A0 How will that work?</blockquote><div><br></div><div>There =
is a trademark registration country/region level jurisdiction field.=C2=A0 =
Currently the guideline specification only allows for a single jurisdiction=
.=C2=A0 One open question is whether to specify multiple jurisdiction in a =
single cert and another is how to do this.=C2=A0 (There are some compoundin=
g issues in this space that make this potentially challenging)=C2=A0 That&#=
39;s something I hope the IETF can help with.</div><div><br></div><div>-Wei=
</div><div>=C2=A0</div><blockquote class=3D"gmail_quote" style=3D"margin:0p=
x 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">=
=C2=A0 I don&#39;t think there&#39;s any way for a cert to <br>
say it&#39;s only valid in some countries.<br>
<br>
Regards,<br>
John Levine, <a href=3D"mailto:johnl@iecc.com" target=3D"_blank">johnl@iecc=
.com</a>, Primary Perpetrator of &quot;The Internet for Dummies&quot;,<br>
Please consider the environment before reading this e-mail. <a href=3D"http=
s://jl.ly" rel=3D"noreferrer" target=3D"_blank">https://jl.ly</a><br>
<br>
-- <br>
bimi mailing list<br>
<a href=3D"mailto:bimi@ietf.org" target=3D"_blank">bimi@ietf.org</a><br>
<a href=3D"https://www.ietf.org/mailman/listinfo/bimi" rel=3D"noreferrer" t=
arget=3D"_blank">https://www.ietf.org/mailman/listinfo/bimi</a><br>
</blockquote></div></div>

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From: Wei Chuang <weihaw@google.com>
Date: Sun, 10 Feb 2019 22:28:27 -0800
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Subject: Re: [Bimi] Where do the signed certificates come from?
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On Sun, Feb 10, 2019 at 10:19 PM Wei Chuang <weihaw@google.com> wrote:

>
>
> On Sun, Feb 10, 2019 at 8:39 PM John R Levine <johnl@taugh.com> wrote:
>
>> BIMI appears to assume that senders will have TLS certificates
>
>
> BIMI (sometimes documented as Verified Mark) certificates should be
> considered a different PKI than TLS certificates.  The certificates have a
> distinguishing Extended Key Usage for this.
>
>
>> that include
>> RFC6170 certificate images, signed by a CA that attests that the image is
>> a
>> logo that belongs to the same entity as the domain name in the
>> certificate.
>>
>> Is this supposed to be a DV, EV, or some other kind of certificate?
>
>
> The proposed validation as documented in the guidelines (see Seth Blank's
> Feb 6th post) builds upon web EV but of course includes a logo (and
> optionally name) validation that goes beyond what is done for web EV.
>
>
>>   Are there
>> any CAs that will do the logo attestation?
>>
>
> We (Authindicators WG) have been working with Entrust-Datacard on the
> Guidelines, and they are willing to do this logo attestation.  We also are
> talking with other CAs, and believe that at least one other is willing.
>
>
>> Logos, like all trademarks, have geographic scope, and it's not rare for
>> a
>> trademark and logo to belong to one company in, say, the US and a
>> different one
>> in Europe.  How will that work?
>
>
> There is a trademark registration country/region level jurisdiction
> field.  Currently the guideline specification only allows for a single
> jurisdiction.
>

One more bit of nuance here.  We think a single jurisdiction is sufficient
to start, but we welcome feedback on this.

-Wei


> One open question is whether to specify multiple jurisdiction in a single
> cert and another is how to do this.  (There are some compounding issues in
> this space that make this potentially challenging)  That's something I hope
> the IETF can help with.
>
> -Wei
>
>
>>   I don't think there's any way for a cert to
>> say it's only valid in some countries.
>>
>> Regards,
>> John Levine, johnl@iecc.com, Primary Perpetrator of "The Internet for
>> Dummies",
>> Please consider the environment before reading this e-mail. https://jl.ly
>>
>> --
>> bimi mailing list
>> bimi@ietf.org
>> https://www.ietf.org/mailman/listinfo/bimi
>>
>

--0000000000005427cd0581986b14
Content-Type: text/html; charset="UTF-8"
Content-Transfer-Encoding: quoted-printable

<div dir=3D"ltr"><div dir=3D"ltr"><br></div><br><div class=3D"gmail_quote">=
<div dir=3D"ltr" class=3D"gmail_attr">On Sun, Feb 10, 2019 at 10:19 PM Wei =
Chuang &lt;<a href=3D"mailto:weihaw@google.com">weihaw@google.com</a>&gt; w=
rote:<br></div><blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0p=
x 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir=
=3D"ltr"><div dir=3D"ltr"><br></div><br><div class=3D"gmail_quote"><div dir=
=3D"ltr" class=3D"gmail_attr">On Sun, Feb 10, 2019 at 8:39 PM John R Levine=
 &lt;<a href=3D"mailto:johnl@taugh.com" target=3D"_blank">johnl@taugh.com</=
a>&gt; wrote:<br></div><blockquote class=3D"gmail_quote" style=3D"margin:0p=
x 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">BI=
MI appears to assume that senders will have TLS certificates</blockquote><d=
iv><br></div><div>BIMI (sometimes documented as Verified Mark) certificates=
 should be considered a different PKI than TLS certificates.=C2=A0 The cert=
ificates have a distinguishing Extended Key Usage for this.</div><div>=C2=
=A0</div><blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8e=
x;border-left:1px solid rgb(204,204,204);padding-left:1ex"> that include <b=
r>
RFC6170 certificate images, signed by a CA that attests that the image is a=
 <br>
logo that belongs to the same entity as the domain name in the certificate.=
<br>
<br>
Is this supposed to be a DV, EV, or some other kind of certificate?</blockq=
uote><div><br></div><div>The proposed validation as documented in the guide=
lines (see Seth Blank&#39;s Feb 6th post) builds upon web EV but of course =
includes a logo (and optionally name) validation that goes beyond what is d=
one for web EV.</div><div>=C2=A0</div><blockquote class=3D"gmail_quote" sty=
le=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);paddi=
ng-left:1ex">=C2=A0 Are there <br>
any CAs that will do the logo attestation?<br></blockquote><div><br></div><=
div>We (Authindicators WG) have been working with Entrust-Datacard on the G=
uidelines, and they are willing to do this logo attestation.=C2=A0 We also =
are talking with other CAs, and believe that at least one other is willing.=
=C2=A0=C2=A0</div><div>=C2=A0</div><blockquote class=3D"gmail_quote" style=
=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding=
-left:1ex">
Logos, like all trademarks, have geographic scope, and it&#39;s not rare fo=
r a <br>
trademark and logo to belong to one company in, say, the US and a different=
 one <br>
in Europe.=C2=A0 How will that work?</blockquote><div><br></div><div>There =
is a trademark registration country/region level jurisdiction field.=C2=A0 =
Currently the guideline specification only allows for a single jurisdiction=
.=C2=A0</div></div></div></blockquote><div><br></div><div>One more bit of n=
uance here.=C2=A0 We think a single jurisdiction is sufficient to start, bu=
t we welcome feedback on this.</div><div><br></div><div>-Wei</div><div>=C2=
=A0</div><blockquote class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8e=
x;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir=3D"ltr"=
><div class=3D"gmail_quote"><div> One open question is whether to specify m=
ultiple jurisdiction in a single cert and another is how to do this.=C2=A0 =
(There are some compounding issues in this space that make this potentially=
 challenging)=C2=A0 That&#39;s something I hope the IETF can help with.</di=
v><div><br></div><div>-Wei</div><div>=C2=A0</div><blockquote class=3D"gmail=
_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204=
,204);padding-left:1ex">=C2=A0 I don&#39;t think there&#39;s any way for a =
cert to <br>
say it&#39;s only valid in some countries.<br>
<br>
Regards,<br>
John Levine, <a href=3D"mailto:johnl@iecc.com" target=3D"_blank">johnl@iecc=
.com</a>, Primary Perpetrator of &quot;The Internet for Dummies&quot;,<br>
Please consider the environment before reading this e-mail. <a href=3D"http=
s://jl.ly" rel=3D"noreferrer" target=3D"_blank">https://jl.ly</a><br>
<br>
-- <br>
bimi mailing list<br>
<a href=3D"mailto:bimi@ietf.org" target=3D"_blank">bimi@ietf.org</a><br>
<a href=3D"https://www.ietf.org/mailman/listinfo/bimi" rel=3D"noreferrer" t=
arget=3D"_blank">https://www.ietf.org/mailman/listinfo/bimi</a><br>
</blockquote></div></div>
</blockquote></div></div>

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From: Thede Loder <thede@skyelogicworks.com>
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Cc: John R Levine <johnl@taugh.com>, bimi@ietf.org
To: Wei Chuang <weihaw=40google.com@dmarc.ietf.org>
References: <alpine.OSX.2.21.1902102338460.11704@ary.qy> <CAAFsWK2_wz94TudmZ+uiYd2rL9bs8GqR3WjLH0Uma1PDTc6Muw@mail.gmail.com>
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Subject: Re: [Bimi] Where do the signed certificates come from?
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Here are a few more tidbits on Verified Mark Certificates and their =
relationship to BIMI.  Some on the list will not have been close to =
their development over the last year. =20


Highlights:=20

* Verified Mark Certificates are designed to be compatible with BIMI's =
publishing and discovery mechanisms and anticipated uses with email, =
OATH, and social media.  However, VM Certs are not tied to BIMI in any =
way, nor does BIMI itself require domain registrants to obtain them=20

* issued VM Certs must be published in well-known Certificate =
Transparency (CT) logs in order to be considered valid.  The CT entry =
must include all material contents of the cert, allowing review. =20

* VM Certs are issued by intermediates which are dedicated to the =
issuance of VM Certs, and distinct from TLS intermediates. =20

* we anticipate that some 'Consuming Entities' (parties offering =
services which partially or heavily rely upon VM Certificates) will =
operate their own VM Certificate "root programs".  These are analogous =
to TLS "root programs"

* VM Certs require f2f verification, subject to a sunset provision=20

* While a VM Cert can contain a signed public key of the certificate =
Applicant, the certificate is not for server identification as with EV, =
and has a different EKU.  The important components of the cert are =
instead a list of FQDNs, the legal entity identifying information, the =
embedded logo, and the trademark registration and jurisdiction =
information which substantiate the Applicant's rights rights to the logo=20=


* the initial draft defined a set of acceptable vetting methods.  We =
would like over time to define other acceptable vetting methods suitable =
for situations beyond the one where the Applicant holds the registration =
of the mark directly=20

* latest draft for reference (as Seth referenced previously) is here: =
https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkdmluwHEcb=
ja42w


Thede

--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: 415-420-8615



> On Feb 11, 2019, at 01:19, Wei Chuang =
<weihaw=3D40google.com@dmarc.ietf.org> wrote:
>=20
>=20
>=20
> On Sun, Feb 10, 2019 at 8:39 PM John R Levine <johnl@taugh.com =
<mailto:johnl@taugh.com>> wrote:
> BIMI appears to assume that senders will have TLS certificates
>=20
> BIMI (sometimes documented as Verified Mark) certificates should be =
considered a different PKI than TLS certificates.  The certificates have =
a distinguishing Extended Key Usage for this.
> =20
> that include=20
> RFC6170 certificate images, signed by a CA that attests that the image =
is a=20
> logo that belongs to the same entity as the domain name in the =
certificate.
>=20
> Is this supposed to be a DV, EV, or some other kind of certificate?
>=20
> The proposed validation as documented in the guidelines (see Seth =
Blank's Feb 6th post) builds upon web EV but of course includes a logo =
(and optionally name) validation that goes beyond what is done for web =
EV.
> =20
>   Are there=20
> any CAs that will do the logo attestation?
>=20
> We (Authindicators WG) have been working with Entrust-Datacard on the =
Guidelines, and they are willing to do this logo attestation.  We also =
are talking with other CAs, and believe that at least one other is =
willing. =20
> =20
> Logos, like all trademarks, have geographic scope, and it's not rare =
for a=20
> trademark and logo to belong to one company in, say, the US and a =
different one=20
> in Europe.  How will that work?
>=20
> There is a trademark registration country/region level jurisdiction =
field.  Currently the guideline specification only allows for a single =
jurisdiction..  One open question is whether to specify multiple =
jurisdiction in a single cert and another is how to do this.  (There are =
some compounding issues in this space that make this potentially =
challenging)  That's something I hope the IETF can help with.
>=20
> -Wei
> =20
>   I don't think there's any way for a cert to=20
> say it's only valid in some countries.
>=20
> Regards,
> John Levine, johnl@iecc..com <mailto:johnl@iecc.com>, Primary =
Perpetrator of "The Internet for Dummies",
> Please consider the environment before reading this e-mail. =
https://jl.ly <https://jl.ly/>
>=20
> --=20
> bimi mailing list
> bimi@ietf.org <mailto:bimi@ietf.org>
> https://www.ietf.org/mailman/listinfo/bimi =
<https://www.ietf.org/mailman/listinfo/bimi>
> --=20
> bimi mailing list
> bimi@ietf.org
> https://www.ietf.org/mailman/listinfo/bimi


--Apple-Mail=_242F2F8B-9AB6-43A9-897A-C1FDA241BE27
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<html><head><meta http-equiv=3D"Content-Type" content=3D"text/html; =
charset=3Dus-ascii"></head><body style=3D"word-wrap: break-word; =
-webkit-nbsp-mode: space; line-break: after-white-space;" class=3D""><div =
class=3D""><br class=3D""></div><div class=3D"">Here are a few more =
tidbits on Verified Mark Certificates and their relationship to BIMI. =
&nbsp;Some on the list will not have been close to their development =
over the last year. &nbsp;</div><div class=3D""><br class=3D""></div><div =
class=3D""><br class=3D""></div><div =
class=3D"">Highlights:&nbsp;</div><div class=3D""><br =
class=3D""></div><div class=3D"">* Verified Mark Certificates are =
designed to be compatible with BIMI's publishing and discovery =
mechanisms and anticipated uses with email, OATH, and social media. =
&nbsp;However, VM Certs are not tied to BIMI in any way, nor does BIMI =
itself require domain registrants to obtain them&nbsp;</div><div =
class=3D""><br class=3D""></div><div class=3D""><div class=3D"">* issued =
VM Certs must be published in well-known Certificate Transparency (CT) =
logs in order to be considered valid. &nbsp;The CT entry must include =
all material contents of the cert, allowing review. =
&nbsp;</div></div><div class=3D""><br class=3D""></div><div =
class=3D""><div class=3D"">* VM Certs are issued by intermediates which =
are dedicated to the issuance of VM Certs, and distinct from TLS =
intermediates. &nbsp;</div></div><div class=3D""><br class=3D""></div><div=
 class=3D"">* we anticipate that some 'Consuming Entities' (parties =
offering services which partially or heavily rely upon VM Certificates) =
will operate their own VM Certificate "root programs". &nbsp;These are =
analogous to TLS "root programs"</div><div class=3D""><br =
class=3D""></div><div class=3D"">* VM Certs require f2f verification, =
subject to a sunset provision&nbsp;</div><div class=3D""><br =
class=3D""></div><div class=3D"">* While a VM Cert can contain a signed =
public key of the certificate Applicant, the certificate is not for =
server identification as with EV, and has a different EKU. &nbsp;The =
important components of the cert are instead a list of FQDNs, the legal =
entity identifying information, the embedded logo, and the trademark =
registration and jurisdiction information which substantiate the =
Applicant's rights rights to the logo&nbsp;</div><div class=3D""><br =
class=3D""></div><div class=3D"">* the initial draft defined a set of =
acceptable vetting methods. &nbsp;We would like over time to define =
other acceptable vetting methods suitable for situations beyond the one =
where the Applicant holds the registration of the mark =
directly&nbsp;</div><div class=3D""><br class=3D""></div><div class=3D"">*=
 latest draft for reference (as Seth referenced previously) is here: <a =
href=3D"https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkd=
mluwHEcbja42w" =
class=3D"">https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBw=
MkdmluwHEcbja42w</a></div><div class=3D""><br class=3D""></div><div =
class=3D""><br class=3D""></div><div class=3D"">Thede</div><div =
class=3D""><br class=3D""></div><div class=3D"">
<div style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); =
font-family: Helvetica; font-size: 12px; font-style: normal; =
font-variant-caps: normal; font-weight: normal; letter-spacing: normal; =
orphans: auto; text-align: start; text-indent: 0px; text-transform: =
none; white-space: normal; widows: auto; word-spacing: 0px; =
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; =
text-decoration: none;">--</div><div style=3D"caret-color: rgb(0, 0, 0); =
color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; =
font-style: normal; font-variant-caps: normal; font-weight: normal; =
letter-spacing: normal; orphans: auto; text-align: start; text-indent: =
0px; text-transform: none; white-space: normal; widows: auto; =
word-spacing: 0px; -webkit-text-size-adjust: auto; =
-webkit-text-stroke-width: 0px; text-decoration: none;">Thede =
Loder</div><div style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); =
font-family: Helvetica; font-size: 12px; font-style: normal; =
font-variant-caps: normal; font-weight: normal; letter-spacing: normal; =
orphans: auto; text-align: start; text-indent: 0px; text-transform: =
none; white-space: normal; widows: auto; word-spacing: 0px; =
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; =
text-decoration: none;">Managing Director, Skye Logicworks LLC</div><div =
style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: =
Helvetica; font-size: 12px; font-style: normal; font-variant-caps: =
normal; font-weight: normal; letter-spacing: normal; orphans: auto; =
text-align: start; text-indent: 0px; text-transform: none; white-space: =
normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; =
-webkit-text-stroke-width: 0px; text-decoration: none;">E: <a =
href=3D"mailto:thede@skyelogicworks.com" =
class=3D"">thede@skyelogicworks.com</a></div><div style=3D"caret-color: =
rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: =
12px; font-style: normal; font-variant-caps: normal; font-weight: =
normal; letter-spacing: normal; orphans: auto; text-align: start; =
text-indent: 0px; text-transform: none; white-space: normal; widows: =
auto; word-spacing: 0px; -webkit-text-size-adjust: auto; =
-webkit-text-stroke-width: 0px; text-decoration: none;">M: =
415-420-8615</div><div style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, =
0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; =
font-variant-caps: normal; font-weight: normal; letter-spacing: normal; =
orphans: auto; text-align: start; text-indent: 0px; text-transform: =
none; white-space: normal; widows: auto; word-spacing: 0px; =
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; =
text-decoration: none;" class=3D""><br class=3D""></div><br =
class=3D"Apple-interchange-newline">
</div>
<div><br class=3D""><blockquote type=3D"cite" class=3D""><div =
class=3D"">On Feb 11, 2019, at 01:19, Wei Chuang &lt;<a =
href=3D"mailto:weihaw=3D40google.com@dmarc.ietf.org" =
class=3D"">weihaw=3D40google.com@dmarc.ietf.org</a>&gt; wrote:</div><br =
class=3D"Apple-interchange-newline"><div class=3D""><div dir=3D"ltr" =
class=3D""><div dir=3D"ltr" class=3D""><br class=3D""></div><br =
class=3D""><div class=3D"gmail_quote"><div dir=3D"ltr" =
class=3D"gmail_attr">On Sun, Feb 10, 2019 at 8:39 PM John R Levine =
&lt;<a href=3D"mailto:johnl@taugh.com" target=3D"_blank" =
class=3D"">johnl@taugh.com</a>&gt; wrote:<br class=3D""></div><blockquote =
class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px =
solid rgb(204,204,204);padding-left:1ex">BIMI appears to assume that =
senders will have TLS certificates</blockquote><div class=3D""><br =
class=3D""></div><div class=3D"">BIMI (sometimes documented as Verified =
Mark) certificates should be considered a different PKI than TLS =
certificates.&nbsp; The certificates have a distinguishing Extended Key =
Usage for this.</div><div class=3D"">&nbsp;</div><blockquote =
class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px =
solid rgb(204,204,204);padding-left:1ex"> that include <br class=3D"">
RFC6170 certificate images, signed by a CA that attests that the image =
is a <br class=3D"">
logo that belongs to the same entity as the domain name in the =
certificate.<br class=3D"">
<br class=3D"">
Is this supposed to be a DV, EV, or some other kind of =
certificate?</blockquote><div class=3D""><br class=3D""></div><div =
class=3D"">The proposed validation as documented in the guidelines (see =
Seth Blank's Feb 6th post) builds upon web EV but of course includes a =
logo (and optionally name) validation that goes beyond what is done for =
web EV.</div><div class=3D"">&nbsp;</div><blockquote class=3D"gmail_quote"=
 style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid =
rgb(204,204,204);padding-left:1ex">&nbsp; Are there <br class=3D"">
any CAs that will do the logo attestation?<br class=3D""></blockquote><div=
 class=3D""><br class=3D""></div><div class=3D"">We (Authindicators WG) =
have been working with Entrust-Datacard on the Guidelines, and they are =
willing to do this logo attestation.&nbsp; We also are talking with =
other CAs, and believe that at least one other is =
willing.&nbsp;&nbsp;</div><div class=3D"">&nbsp;</div><blockquote =
class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px =
solid rgb(204,204,204);padding-left:1ex">
Logos, like all trademarks, have geographic scope, and it's not rare for =
a <br class=3D"">
trademark and logo to belong to one company in, say, the US and a =
different one <br class=3D"">
in Europe.&nbsp; How will that work?</blockquote><div class=3D""><br =
class=3D""></div><div class=3D"">There is a trademark registration =
country/region level jurisdiction field.&nbsp; Currently the guideline =
specification only allows for a single jurisdiction..&nbsp; One open =
question is whether to specify multiple jurisdiction in a single cert =
and another is how to do this.&nbsp; (There are some compounding issues =
in this space that make this potentially challenging)&nbsp; That's =
something I hope the IETF can help with.</div><div class=3D""><br =
class=3D""></div><div class=3D"">-Wei</div><div =
class=3D"">&nbsp;</div><blockquote class=3D"gmail_quote" =
style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid =
rgb(204,204,204);padding-left:1ex">&nbsp; I don't think there's any way =
for a cert to <br class=3D"">
say it's only valid in some countries.<br class=3D"">
<br class=3D"">
Regards,<br class=3D"">
John Levine, <a href=3D"mailto:johnl@iecc.com" target=3D"_blank" =
class=3D"">johnl@iecc..com</a>, Primary Perpetrator of "The Internet for =
Dummies",<br class=3D"">
Please consider the environment before reading this e-mail. <a =
href=3D"https://jl.ly/" rel=3D"noreferrer" target=3D"_blank" =
class=3D"">https://jl.ly</a><br class=3D"">
<br class=3D"">
-- <br class=3D"">
bimi mailing list<br class=3D"">
<a href=3D"mailto:bimi@ietf.org" target=3D"_blank" =
class=3D"">bimi@ietf.org</a><br class=3D"">
<a href=3D"https://www.ietf.org/mailman/listinfo/bimi" rel=3D"noreferrer" =
target=3D"_blank" =
class=3D"">https://www.ietf.org/mailman/listinfo/bimi</a><br class=3D"">
</blockquote></div></div>
-- <br class=3D"">bimi mailing list<br class=3D""><a =
href=3D"mailto:bimi@ietf.org" class=3D"">bimi@ietf.org</a><br =
class=3D"">https://www.ietf.org/mailman/listinfo/bimi<br =
class=3D""></div></blockquote></div><br class=3D""></body></html>=

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References: <alpine.OSX.2.21.1902102338460.11704@ary.qy>
From: Dave Crocker <dhc@dcrocker.net>
Organization: Brandenburg InternetWorking
Message-ID: <5f0a62d9-b7c4-e6e0-7823-3723aa5cba32@dcrocker.net>
Date: Mon, 11 Feb 2019 07:29:02 -0800
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Subject: [Bimi] Forest vs. Trees
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Folks,


BIMI sits at the crossroads of challenging security and usability (human 
factors) issues.  It is far too easy to take the collection of submitted 
drafts and focus on their many details, without first establishing the 
basic functional goals and issues, design goals and issues, and 
operational goals and issues.

For all of the text that has been submitted, what is first needed is a 
document that discusses these at a level that allows meaningful 
consideration of its conceptual and operational foundations, so as to 
establish what aspects of BIMI are clear, well understood and tractable, 
vs. what aspects are not, and how the latter can reasonably be resolved.

Of course, the submitted drafts do contain some text tailored to this 
level of discussion, but only as an adjunct to the extensive detail in 
the specifications.  Hence they contain basic descriptions and 
assertions, but lack necessary detail and substantiation.

Merely by way of example, the opening sentence in the Abstract of 
draft-blank-ietf-bimi-00 says:

>    Brand Indicators for Message Identification (BIMI) permits Domain
>    Owners to coordinate with Mail User Agents (MUAs) to display brand-
>    specific Indicators next to properly authenticated messages.

So the principal actors are domain owners and MUAs?  That's probably not 
quite right, since there is reference to brands, without clarifying the 
relationship between brands and domain owners.  (What's intended is 
pretty obvious but actually needs extensive discussion, as John L's note 
from last night exemplifies.)

And then there's "properly authenticated messages" which is reasonable 
if the nature of "properly authenticated" is well understood, but which 
is we regularly see is highly problematic for an average reader who will 
think that the phrase means far more than it actually does.

Again, this is just an example.  Other summary text in the drafts 
invites similar concerns.

I strongly suggest collecting and developing such language into a 
separate, coherent concepts and facilities draft, so that discussion can 
focus on the BIMI forest, before inspecting its trees.


d/
-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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From: Tim Hollebeek <tim.hollebeek@digicert.com>
To: Wei Chuang <weihaw=40google.com@dmarc.ietf.org>, John R Levine <johnl@taugh.com>
CC: "bimi@ietf.org" <bimi@ietf.org>
Thread-Topic: [Bimi] Where do the signed certificates come from?
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Subject: Re: [Bimi] Where do the signed certificates come from?
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DigiCert is willing to offer these certificates, and is also willing to run a 
Certificate Transparency log for the ecosystem.



-Tim



  Are there
any CAs that will do the logo attestation?



We (Authindicators WG) have been working with Entrust-Datacard on the 
Guidelines, and they are willing to do this logo attestation.  We also are 
talking with other CAs, and believe that at least one other is willing.


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vlink=3Dpurple><div class=3DWordSection1><p class=3DMsoNormal>DigiCert =
is willing to offer these certificates, and is also willing to run a =
Certificate Transparency log for the ecosystem.<o:p></o:p></p><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p><p =
class=3DMsoNormal>-Tim<o:p></o:p></p><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p><div =
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6.0pt;margin-left:4.8pt;margin-right:0in'><p class=3DMsoNormal>&nbsp; =
Are there <br>any CAs that will do the logo =
attestation?<o:p></o:p></p></blockquote><div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p></div><div><p =
class=3DMsoNormal>We (Authindicators WG) have been working with =
Entrust-Datacard on the Guidelines, and they are willing to do this logo =
attestation.&nbsp; We also are talking with other CAs, and believe that =
at least one other is =
willing.&nbsp;&nbsp;<o:p></o:p></p></div></div></div></div></div></body><=
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From nobody Mon Feb 11 08:22:24 2019
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Subject: Re: [Bimi] Where do the signed certificates come from?
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In message <alpine.OSX.2.21.1902102338460.11704@ary.qy>, John R Levine
<johnl@taugh.com> writes

>Logos, like all trademarks, have geographic scope, 

they also have an "area of business" scope within the same geographic
area ... and there's a substantial amount of caselaw which is meant to
(IMO rather ineffectually) clarify this issue

that's fine in the real world where I can tell by context whether I am
dealing with the maker of widgets or the maker of thingummys ... but a
list of unread email does not have particularly good context

>and it's not rare for a 
>trademark and logo to belong to one company in, say, the US and a different one 
>in Europe.  How will that work?  I don't think there's any way for a cert to 
>say it's only valid in some countries.

"10 Massive Companies With Unbelievably Similar Logos" is even available
as clickbait:

http://whatculture.com/offbeat/10-massive-companies-unbelievably-
similar-logos

the substantive issue here (and I endorse Dave Crocker's view that
little useful progress will be made until we establish the reason for
wanting to wander around this forest in the first place) is that there
is not a 1-1 mapping between domain names and brand logos and any
attempt to pretend otherwise is doomed to fail (and messily in the
courts)

- -- 
richard                                                  Richard Clayton

Those who would give up essential Liberty, to purchase a        Benjamin
little temporary Safety, deserve neither Liberty nor Safety.    Franklin

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From nobody Mon Feb 11 08:29:56 2019
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In message <63B39236-831C-4FF2-BAC1-5FF024A54381@skyelogicworks.com>,
Thede Loder <thede=40skyelogicworks.com@dmarc.ietf.org> writes

>    * Verified Mark Certificates are designed to be compatible with 
>    BIMI's publishing and discovery mechanisms and anticipated uses 
>    with email, OATH, and social media.

should I translate OATH to MAGY (Microsoft, AOL, Google, Yahoo) or
should I translate it to "Verizon Media" ???

>    * we anticipate that some 'Consuming Entities' (parties offering 
>    services which partially or heavily rely upon VM Certificates) will 
>    operate their own VM Certificate "root programs".  These are 
>    analogous to TLS "root programs"

do you expect these to operate akin to 1990s TLS "root programs" where
the offer of a suitable bribe appeared to be a key way of ending up in
the list of trusted people ??  or like a more modern "root program"
where there are objective criteria (so all the arguments about meeting
those criteria come down to bias and politics?)

this is not meant to be a flippant question because if display of your
logo is "pay to play" then we are all going to be wasting our time
considering details of a complex technical protocol when all that
actually matters is whether or not the cheque cleared

>    * VM Certs require f2f verification, subject to a sunset provision 

face-to-face never works well in the dark

- -- 
richard                                                   Richard Clayton

Those who would give up essential Liberty, to purchase a little temporary 
Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755

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> On Feb 11, 2019, at 11:28, Richard Clayton <richard@highwayman.com> =
wrote:
>=20
> -----BEGIN PGP SIGNED MESSAGE-----
> Hash: SHA1
>=20
> In message <63B39236-831C-4FF2-BAC1-5FF024A54381@skyelogicworks.com>,
> Thede Loder <thede=3D40skyelogicworks.com@dmarc.ietf.org> writes
>=20
>>   * Verified Mark Certificates are designed to be compatible with=20
>>   BIMI's publishing and discovery mechanisms and anticipated uses=20
>>   with email, OATH, and social media.
>=20
> should I translate OATH to MAGY (Microsoft, AOL, Google, Yahoo) or
> should I translate it to "Verizon Media" ???

Ooops, typo.  Sorry, I mean OAUTH, the multi-party authentication =
mechanism, not the media company. =20

Thede


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From: Seth Blank <seth@sethblank.com>
Date: Mon, 11 Feb 2019 09:13:12 -0800
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Subject: Re: [Bimi] Forest vs. Trees
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--000000000000ffdc890581a16d0d
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On Mon, Feb 11, 2019 at 7:29 AM Dave Crocker <dhc@dcrocker.net> wrote:

> For all of the text that has been submitted, what is first needed is a
> document that discusses these at a level that allows meaningful
> consideration of its conceptual and operational foundations, so as to
> establish what aspects of BIMI are clear, well understood and tractable,
> vs. what aspects are not, and how the latter can reasonably be resolved.


Are there some RFCs that you believe accomplish this particularly well that
we could use as a reference?

We also have two older documents that we were planning on cleaning up and
releasing as informational I-Ds around security concerns and threat models
for BIMI, that we were planning to publish next month. Would these make
sense in this same overview document, or as something separate?

Seth

--000000000000ffdc890581a16d0d
Content-Type: text/html; charset="UTF-8"
Content-Transfer-Encoding: quoted-printable

<div dir=3D"ltr"><div dir=3D"ltr">On Mon, Feb 11, 2019 at 7:29 AM Dave Croc=
ker &lt;<a href=3D"mailto:dhc@dcrocker.net">dhc@dcrocker.net</a>&gt; wrote:=
<br></div><div class=3D"gmail_quote"><blockquote class=3D"gmail_quote" styl=
e=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);paddin=
g-left:1ex">For all of the text that has been submitted, what is first need=
ed is a <br>
document that discusses these at a level that allows meaningful <br>
consideration of its conceptual and operational foundations, so as to <br>
establish what aspects of BIMI are clear, well understood and tractable, <b=
r>
vs. what aspects are not, and how the latter can reasonably be resolved.</b=
lockquote><div><br></div><div>Are there some RFCs that you believe accompli=
sh this particularly well that we could use as a reference?</div><div><br><=
/div><div>We also have two older documents that we were planning on cleanin=
g up and releasing as informational I-Ds around security concerns and threa=
t models for BIMI, that we were planning to publish next month. Would these=
 make sense in this same overview document, or as something separate?</div>=
<div><br></div><div>Seth</div></div></div>

--000000000000ffdc890581a16d0d--


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Subject: Re: [Bimi] Forest vs. Trees
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On 2/11/2019 9:13 AM, Seth Blank wrote:
> Are there some RFCs that you believe accomplish this particularly well 
> that we could use as a reference?


Search the RFC archive for documents about concepts, architecture, goals 
and the like.

The exact language for labeling this class of document varies quite a 
bit, as does the approach to writing them, including the level of detail.


d/
-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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Subject: Re: [Bimi] Where do the signed certificates come from?
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> On Feb 11, 2019, at 11:28, Richard Clayton <richard@highwayman.com> =
wrote:
>=20
>>   * we anticipate that some 'Consuming Entities' (parties offering=20
>>   services which partially or heavily rely upon VM Certificates) will=20=

>>   operate their own VM Certificate "root programs".  These are=20
>>   analogous to TLS "root programs"
>=20
> do you expect these to operate akin to 1990s TLS "root programs" where
> the offer of a suitable bribe appeared to be a key way of ending up in
> the list of trusted people ??  or like a more modern "root program"
> where there are objective criteria (so all the arguments about meeting
> those criteria come down to bias and politics?)

A model for a =E2=80=9Croot program=E2=80=9D could include objective =
criteria, regular WebTrust audits (or the ETSI or Government =
equivalents) extended for VM Certs, and transparency with the operator =
publishing their program=E2=80=99s approved certificates and practices =
for all to see.  =E2=80=9Croot program=E2=80=9D operators will probably =
want to be inclusive, provided that from their perspective the issuers =
they let in are seen as trustworthy enough for forseen uses. =20

VM Certs as proposed will require CT.  One implication being that every =
certificate issued will be visible to anyone who wants to look.  Aside =
from enabling pre-attack detection of an attempt to prepare a look-alike =
or exact copy of an audience-recognizable logo for an impersonation =
attack, CT logging will also assist with monitoring CA vetting quality =
(and errors) over time. =20

CAs wishing to promote acceptance of their intermediates with various =
root programs could in theory try to buy acceptance.  I would be =
surprised if any of the larger (and transparency-leaning) =E2=80=9Croot =
program=E2=80=9D operators would accept cash like this, and it would be =
unfortunate if they did.  There=E2=80=99s nothing currently in the =
specifications aimed at preventing issuers from trying it.  Ideas =
welcome! =20

One thought: require the public auditors to audit the financials of the =
CA during WebTrust audits, explicitly prohibit payments, in-kind or =
otherwise. =20

>=20
> this is not meant to be a flippant question because if display of your
> logo is "pay to play" then we are all going to be wasting our time
> considering details of a complex technical protocol when all that
> actually matters is whether or not the cheque cleared

It=E2=80=99s a good question and observation.  We anticipate a =
competitive market for VM Cert issuance.  There is some real work that =
CAs will have to undertake, and they will carry liability and risk for =
not performing the needed actions correctly and accurately.  It is true =
also that Applicants (those seeking a certificate) will have some costs, =
including costs associated with creating, obtaining and demonstrating =
the rights they believe they have to a logo/mark.  By example, =
registering a trademark is not free in most places, nor a sure thing for =
any given proposed mark. =20

Overal though, Consuming Entities are likely to lean towards creating a =
more inclusive ecosystem, with costs as low as can be while still =
providing sufficient safety from their perspective.  If logos are not =
available at scale and inclusive of the "long tail", =E2=80=9Croot =
operators=E2=80=9D and the larger set of Consuming Entities could skip =
all this and use a private database of domains and logos they maintain =
themselves or source from a private provider, with say a few thousand =
hand-audited logos.  A key idea here is to get away from that model.=20

>=20
>>   * VM Certs require f2f verification, subject to a sunset provision=20=

>=20
> face-to-face never works well in the dark

Hahaha, indeed! =20

Here=E2=80=99s language specific to f2f:=20

"6.1.1 Face-to-Face Validation of Applicant Representative=20
The MVA must conduct face-to- face validation of the Applicant =
Representative for all types of Applicant (for the sake of clarity, for =
Private Organizations, Business Entities, Government Entities, and =
Non-Commercial Entities) and must use one of the methods specified in =
EVGL Sec. 11.2.2 (4) (A). If any form of Third Party Validator is to be =
used, the Third Party Validator must have a current and active license =
or charter and must be chosen or designated by the MVA. The MVA must =
maintain a record of such validation. Further, the MVA duties in =
sections 11.2.2 (4) B and 11.2.2 (4) C of the EVGLs must be performed.

6.1.2 Exceptions to Face-to-Face Validation of 6.1.1
The face-to-face validation in Section 6.1.1 are not required if the MVA =
has already completed EV validation for the Organization and issued an =
EV certificate to the Organization more than 90 days before the Verified =
Mark Certificate request, and the request was made by the same =
Organization Applicant Representative or a new Organization =
representative that the Organization specifically authorizes. This =
exception is allowed up through and including 2019-12-31, after which it =
is no longer allowed.

In addition, face-to-face validation is not required more than once for =
any Organization (or Parent, Subsidiary, or Affiliate) so long as the =
MVA has maintained continuous contact with Organization representatives =
and maintains a system for authorization of new Organization =
representatives (or representatives of a Parent, Subsidiary, or =
Affiliate) by the Organization and its previously authorized =
representatives.  "


Thede



>=20
> - --=20
> richard                                                   Richard =
Clayton
>=20
> Those who would give up essential Liberty, to purchase a little =
temporary=20
> Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov =
1755
>=20
> -----BEGIN PGP SIGNATURE-----
> Version: PGPsdk version 1.7.1
>=20
> iQA/AwUBXGGirDu8z1Kouez7EQJoQQCgq+wmpP2M+wmQMfhV8O/Jucot2DIAoNcQ
> 8xtHxqGIAs0/eEcVNt+68BNc
> =3DuTcI
> -----END PGP SIGNATURE-----
>=20
> --=20
> bimi mailing list
> bimi@ietf.org
> https://www.ietf.org/mailman/listinfo/bimi


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Reply-To: dcrocker@bbiw.net
To: Tim Hollebeek <tim.hollebeek@digicert.com>, Wei Chuang <weihaw=40google.com@dmarc.ietf.org>, John R Levine <johnl@taugh.com>
Cc: "bimi@ietf.org" <bimi@ietf.org>
References: <alpine.OSX.2.21.1902102338460.11704@ary.qy> <CAAFsWK2_wz94TudmZ+uiYd2rL9bs8GqR3WjLH0Uma1PDTc6Muw@mail.gmail.com> <BN6PR14MB1106027C827338A44EDBE5A583640@BN6PR14MB1106.namprd14.prod.outlook.com>
From: Dave Crocker <dhc@dcrocker.net>
Organization: Brandenburg InternetWorking
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Date: Mon, 11 Feb 2019 13:14:50 -0800
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Subject: Re: [Bimi] Where do the signed certificates come from?
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On 2/11/2019 7:57 AM, Tim Hollebeek wrote:
> DigiCert is willing to offer these certificates, and is also willing to 
> run a Certificate Transparency log for the ecosystem.
> 
> -Tim
> 
>      Â  Are there
>     any CAs that will do the logo attestation?
> 
> We (Authindicators WG) have been working with Entrust-Datacard on the 
> Guidelines, and they are willing to do this logo attestation.Â  We also 
> are talking with other CAs, and believe that at least one other is willing.


Different question:

      What is the basis for thinking that this will work?  At scale?

Certs have been around for a very long time and were even originally 
intended to do this sort of thing.

More than   t h r e e   d e c a d e s   on -- certs date back to the 
1980s -- I believe there is no existence proof at scale.

So my query is for serious detail that permits substantive evaluation. 
Since this issue was raised when the Bimi effort started -- somewhere in 
2017, if memory serves -- and since this issue is critical to the 
operation of Bimi, there should be thoughtful material available.

d/


-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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To: "bimi@ietf.org" <bimi@ietf.org>
From: Richard Clayton <richard@highwayman.com>
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-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

In message <8ba3c80f-74d1-b739-070a-f0003eb82a22@dcrocker.net>, Dave
Crocker <dhc@dcrocker.net> writes

>Different question:
>
>      What is the basis for thinking that this will work?  At scale?
>
>Certs have been around for a very long time and were even originally 
>intended to do this sort of thing.
>
>More than   t h r e e   d e c a d e s   on -- certs date back to the 
>1980s -- I believe there is no existence proof at scale.

As to things being around a long time, if the recipients of the email
are going to make up their own mind whether or not a sender is trusted
enough that their logo should be displayed (which appears to be the only
viable model here) then BIMI could use X-Face which has been, at least
in the past, widely deployed.

If the emails carried the logo embedded within themselves then much of
the BIMI cruft disappears and perfectly standard certs can be used.

Here's someone who's thought about this for longer than I have: 

https://hackernoon.com/a-proposal-for-an-email-avatar-header-
38a2879d8219

>So my query is for serious detail that permits substantive evaluation. 
>Since this issue was raised when the Bimi effort started -- somewhere in 
>2017, if memory serves -- and since this issue is critical to the 
>operation of Bimi, there should be thoughtful material available.

I'm particularly disappointed that BIMI isn't planning to use the
facility to embed audio into certificates ... that would be much more
cool than a few pretty pictures.

- -- 
richard                                                   Richard Clayton

Those who would give up essential Liberty, to purchase a little temporary 
Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755

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To: Dave Crocker <dcrocker@bbiw.net>, bimi@ietf.org
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Comments below.=20

> On Feb 11, 2019, at 10:29, Dave Crocker <dhc@dcrocker.net> wrote:
>=20
> Folks,
>=20
> BIMI sits at the crossroads of challenging security and usability =
(human factors) issues.  It is far too easy to take the collection of =
submitted drafts and focus on their many details, without first =
establishing the basic functional goals and issues, design goals and =
issues, and operational goals and issues.
>=20
...=20
>=20
> I strongly suggest collecting and developing such language into a =
separate, coherent concepts and facilities draft, so that discussion can =
focus on the BIMI forest, before inspecting its trees.

Agree.   A draft of this is being prepared, and will be posted to the =
IETF list soon.=20


--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
L: https://www.linkedin.com/in/thede=20
M: 415-420-8615



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From: Dave Crocker <dhc@dcrocker.net>
Organization: Brandenburg InternetWorking
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Subject: Re: [Bimi] Forest vs. Trees
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On 2/13/2019 8:13 AM, Thede Loder wrote:
>> I strongly suggest collecting and developing such language into a separate, coherent concepts and facilities draft, so that discussion can focus on the BIMI forest, before inspecting its trees.
> Agree.   A draft of this is being prepared, and will be posted to the IETF list soon.


Thede,

That's good news.

I suggest that discussion of the detailed specification wait until after 
there is some convergence on this framework/concepts/architecture/etc. 
document.

d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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From: Thede Loder <thede@skyelogicworks.com>
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To: Dave Crocker <dcrocker@bbiw.net>
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--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
L: https://www.linkedin.com/in/thede
M: 415-420-8615




> On Feb 11, 2019, at 16:14, Dave Crocker <dhc@dcrocker.net> wrote:
>=20
> On 2/11/2019 7:57 AM, Tim Hollebeek wrote:
>> DigiCert is willing to offer these certificates, and is also willing =
to run a Certificate Transparency log for the ecosystem.
>> -Tim
>>       Are there
>>    any CAs that will do the logo attestation?
>> We (Authindicators WG) have been working with Entrust-Datacard on the =
Guidelines, and they are willing to do this logo attestation.  We also =
are talking with other CAs, and believe that at least one other is =
willing.
>=20
>=20
> Different question:
>=20
>     What is the basis for thinking that this will work?  At scale?

Some reasons in favor of scale:=20

* Unlike 30 years ago, there are now 50+ Certificate Authorities =
spanning the globe and serving a mix of market consituents, large and =
small.  Supporting VMCs are operationaly incremental. =20

* TLS certificates are well known to individuals and organizations large =
and small.  They didn't even exist 30 years ago. =20

* the process for obtain a Verified Mark Certificate is largely the same =
as obtaining a TLS certificate, and the extra steps will be readily =
understood by those responsible for the management of intellectual =
property.  (At least for the first type of alternative identity =
contemplated)=20

* DNS scales (or we have bigger problems)=20

* Internet users want it - clear demand=20

* there is no "rocket science" involved; the formats, process and =
supporting technology are straightforward extentions  and analogous to =
what is already in practice today=20

* authentication schemes necessary for safe use a primary anticipated =
application having 2 billion users is already widely supported=20

* trademarks scale.  There are ~2M design marks with the USTO, estimated =
20M world wide, and scalable processes and government support to handle =
increased demands.  They have legal standing.  Registration =
jurisdictions can be expressed as ISO country codes unambiguously=20

* See also Verfied Mark Certificate Guidelines, as previously posted to =
the list (for convenience, again here: =
https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkdmluwHEcb=
ja42w/edit)=20


To the point of an existence proof, it would be impossible to have one =
prior to having it.  But do we think CAs can issue millions or even =
billiions of VM Certs?  Sure. =20

To your later point of the need for an overview - could not agree more.  =
Among other things, if we want to get this to scale quickly while also =
being done 'right', we'll need additional experienced and skilled minds =
to be involved.  Overviews remove barriers to participation and boostrap =
that. =20

Thede


>=20
> Certs have been around for a very long time and were even originally =
intended to do this sort of thing.
>=20
> More than   t h r e e   d e c a d e s   on -- certs date back to the =
1980s -- I believe there is no existence proof at scale.
>=20
> So my query is for serious detail that permits substantive evaluation. =
Since this issue was raised when the Bimi effort started -- somewhere in =
2017, if memory serves -- and since this issue is critical to the =
operation of Bimi, there should be thoughtful material available.
>=20
> d/
>=20
>=20
> --=20
> Dave Crocker
> Brandenburg InternetWorking
> bbiw.net
>=20
> --=20
> bimi mailing list
> bimi@ietf.org
> https://www.ietf.org/mailman/listinfo/bimi


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class=3D""><div class=3D"">
<div dir=3D"auto" style=3D"word-wrap: break-word; -webkit-nbsp-mode: =
space; line-break: after-white-space;" class=3D""><div =
style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: =
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0); font-family: Helvetica; font-size: 12px; font-style: normal; =
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text-align: start; text-indent: 0px; text-transform: none; white-space: =
normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; =
text-decoration: none;">Thede Loder</div><div style=3D"caret-color: =
rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: =
12px; font-style: normal; font-variant-caps: normal; font-weight: =
normal; letter-spacing: normal; text-align: start; text-indent: 0px; =
text-transform: none; white-space: normal; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; text-decoration: none;">Managing =
Director, Skye Logicworks LLC</div><div style=3D"caret-color: rgb(0, 0, =
0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; =
font-style: normal; font-variant-caps: normal; font-weight: normal; =
letter-spacing: normal; text-align: start; text-indent: 0px; =
text-transform: none; white-space: normal; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; text-decoration: none;">E: <a =
href=3D"mailto:thede@skyelogicworks.com" =
class=3D"">thede@skyelogicworks.com</a></div><div style=3D"caret-color: =
rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: =
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normal; letter-spacing: normal; text-align: start; text-indent: 0px; =
text-transform: none; white-space: normal; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; text-decoration: none;">L: <a =
href=3D"https://www.linkedin.com/in/thede" =
class=3D"">https://www.linkedin.com/in/thede</a></div><div =
style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: =
Helvetica; font-size: 12px; font-style: normal; font-variant-caps: =
normal; font-weight: normal; letter-spacing: normal; text-align: start; =
text-indent: 0px; text-transform: none; white-space: normal; =
word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: =
none;">M: 415-420-8615</div><div style=3D"caret-color: rgb(0, 0, 0); =
color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; =
font-style: normal; font-variant-caps: normal; font-weight: normal; =
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text-transform: none; white-space: normal; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; text-decoration: none;" class=3D""><br =
class=3D""></div><br class=3D"Apple-interchange-newline"></div><br =
class=3D"Apple-interchange-newline">
</div>
<div><br class=3D""><blockquote type=3D"cite" class=3D""><div =
class=3D"">On Feb 11, 2019, at 16:14, Dave Crocker &lt;<a =
href=3D"mailto:dhc@dcrocker.net" class=3D"">dhc@dcrocker.net</a>&gt; =
wrote:</div><br class=3D"Apple-interchange-newline"><div class=3D""><div =
class=3D"">On 2/11/2019 7:57 AM, Tim Hollebeek wrote:<br =
class=3D""><blockquote type=3D"cite" class=3D"">DigiCert is willing to =
offer these certificates, and is also willing to run a Certificate =
Transparency log for the ecosystem.<br class=3D"">-Tim<br class=3D""> =
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Are there<br class=3D""> =
&nbsp;&nbsp;&nbsp;any CAs that will do the logo attestation?<br =
class=3D"">We (Authindicators WG) have been working with =
Entrust-Datacard on the Guidelines, and they are willing to do this logo =
attestation.&nbsp; We also are talking with other CAs, and believe that =
at least one other is willing.<br class=3D""></blockquote><br =
class=3D""><br class=3D"">Different question:<br class=3D""><br =
class=3D""> &nbsp;&nbsp;&nbsp;&nbsp;What is the basis for thinking that =
this will work? &nbsp;At scale?<br =
class=3D""></div></div></blockquote><div><br class=3D""></div><div>Some =
reasons in favor of scale:&nbsp;</div><div><br class=3D""></div><div>* =
Unlike 30 years ago, there are now 50+ Certificate Authorities spanning =
the globe and serving a mix of market consituents, large and small. =
&nbsp;Supporting VMCs are operationaly incremental. &nbsp;</div><div><br =
class=3D""></div><div>* TLS certificates are well known to individuals =
and organizations large and small. &nbsp;They didn't even exist 30 years =
ago. &nbsp;</div><div><br class=3D""></div><div>* the process for obtain =
a Verified Mark Certificate is largely the same as obtaining a TLS =
certificate, and the extra steps will be readily understood by those =
responsible for the management of intellectual property. &nbsp;(At least =
for the first type of alternative identity =
contemplated)&nbsp;</div><div><br class=3D""></div><div>* DNS scales (or =
we have bigger problems)&nbsp;</div><div><br class=3D""></div><div>* =
Internet users want it - clear demand&nbsp;</div><div><br =
class=3D""></div><div>* there is no "rocket science" involved; the =
formats, process and supporting technology are straightforward =
extentions &nbsp;and analogous to what is already in practice =
today&nbsp;</div><div><br class=3D""></div><div>* authentication schemes =
necessary for safe use a primary anticipated application having 2 =
billion users is already widely supported&nbsp;</div><div><br =
class=3D""></div><div>* trademarks scale. &nbsp;There are ~2M design =
marks with the USTO, estimated 20M world wide, and scalable processes =
and government support to handle increased demands. &nbsp;They have =
legal standing. &nbsp;Registration jurisdictions can be expressed as ISO =
country codes unambiguously&nbsp;</div><div><br class=3D""></div><div>* =
See also Verfied Mark Certificate Guidelines, as previously posted to =
the list (for convenience, again here:&nbsp;<a =
href=3D"https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkd=
mluwHEcbja42w/edit" =
class=3D"">https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBw=
MkdmluwHEcbja42w/edit</a>)&nbsp;</div><div><br class=3D""></div><div><br =
class=3D""></div><div>To the point of an existence proof, it would be =
impossible to have one prior to having it. &nbsp;But do we think CAs can =
issue millions or even billiions of VM Certs? &nbsp;Sure. =
&nbsp;</div><div><br class=3D""></div><div>To your later point of the =
need for an overview - could not agree more. &nbsp;Among other things, =
if we want to get this to scale quickly while also being done 'right', =
we'll need additional experienced and skilled minds to be involved. =
&nbsp;Overviews remove barriers to participation and boostrap that. =
&nbsp;</div><div><br class=3D""></div><div>Thede</div><div><br =
class=3D""></div><br class=3D""><blockquote type=3D"cite" class=3D""><div =
class=3D""><div class=3D""><br class=3D"">Certs have been around for a =
very long time and were even originally intended to do this sort of =
thing.<br class=3D""><br class=3D"">More than &nbsp;&nbsp;t h r e e =
&nbsp;&nbsp;d e c a d e s &nbsp;&nbsp;on -- certs date back to the 1980s =
-- I believe there is no existence proof at scale.<br class=3D""><br =
class=3D"">So my query is for serious detail that permits substantive =
evaluation. Since this issue was raised when the Bimi effort started -- =
somewhere in 2017, if memory serves -- and since this issue is critical =
to the operation of Bimi, there should be thoughtful material =
available.<br class=3D""><br class=3D"">d/<br class=3D""><br =
class=3D""><br class=3D"">-- <br class=3D"">Dave Crocker<br =
class=3D"">Brandenburg InternetWorking<br class=3D""><a =
href=3D"http://bbiw.net" class=3D"">bbiw.net</a><br class=3D""><br =
class=3D"">-- <br class=3D"">bimi mailing list<br =
class=3D"">bimi@ietf.org<br =
class=3D"">https://www.ietf.org/mailman/listinfo/bimi<br =
class=3D""></div></div></blockquote></div><br class=3D""></body></html>=

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From: Dave Crocker <dhc@dcrocker.net>
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Subject: Re: [Bimi] Where do the signed certificates come from?
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Thede,

On 2/13/2019 8:38 AM, Thede Loder wrote:
>> On Feb 11, 2019, at 16:14, Dave Crocker <dhc@dcrocker.net 
>>     What is the basis for thinking that this will work?  At scale?
> 
> Some reasons in favor of scale:

A goal for my question is thoughtful and focused consideration of the 
issues.  Long lists of unanchored references don't achieve that, even if 
the list is in fact perfectly relevant.  This is an exercise for which 
giving the answer is simply not enough.  We need to show our work.


So...


> * Unlike 30 years ago, there are now 50+ Certificate Authorities 

30 years ago was a starting point.  My comment was about 30 years of 
history, not about the starting point.  And my point was that though 
X.500 certs were in fact originally intended to support this sort of 
certification of 'interesting' attributes, over that entire 30 year 
history, they have proved to be not up to the task.

So the question is why this proposed use will enjoy a better outcome?

Also note that there are massive problems with exposures and 
misbehaviors of the CA operator mix.  (Oddly, folks inside the security 
community seem unaware of these problems, while folks outside the 
security community seem to view them as obvious and massive.)


> spanning the globe and serving a mix of market consituents, large and 
> small.  Supporting VMCs are operationaly incremental.

This being a technical forum, I hope we can avoid marketing language. 
As for the technical point about being operationally incremental, I'm 
not sure what you mean.  Please be specific.


> * TLS certificates are well known to individuals and organizations large 
> and small.  They didn't even exist 30 years ago.

And yet the real-world semantics and efficacy of their use is 
impressively narrow, and there is widespread bypassing of the 
independent CA system.


> * the process for obtain a Verified Mark Certificate is largely the same 
> as obtaining a TLS certificate, and the extra steps will be readily 
> understood by those responsible for the management of intellectual 
> property.  (At least for the first type of alternative identity 
> contemplated)

The semantics for a VMC are significantly different than for a TLS cert. 
  The differences are important, as are the existing issues with getting 
and using a TLS cert.

For the most part, the usual, reasonable benefit of a TLS cert is a 
private connection to the site you intended. (And note that with the 
popular use of self-signed certs even that benefit has some important 
limitations.)

That's quite different from trusting a displayed mark to an end user.


> 
> * DNS scales (or we have bigger problems)

I'll guess this should translate into:  BIMI is built on top of an 
existing platform of services that are known to scale well.

That's not an irrelevant point, but it's also not an interesting one for 
this discussion, IMO, since that's not where the design and operations 
concerns are.


> * Internet users want it - clear demand

That claim keeps being made but I've never seen any serious 
documentation for it.

Worse is the question of efficacy.

What is the end-user benefit in having marks displayed?  I'll suggest 
you point at, and comment on, the considerable research about this point 
that was done when the BIMI effort started a couple of years ago.


> * there is no "rocket science" involved; the formats, process and 
> supporting technology are straightforward extentions  and analogous to 
> what is already in practice today

There is in fact quite a bit of rocket science.  There is even a basis 
for claiming that what is being attempted is beyond the state of the 
art, based on historical performance.

The problem with claiming things are rosy is in looking at this 
component or that rather than at the integrated system.


> * authentication schemes necessary for safe use a primary anticipated 
> application having 2 billion users is already widely supported

This seems to be another component-level comment, but I'm not certain.

Hoping that you are not commenting on the underlying crypto algorithms, 
I'll guess you mean SPF, DKIM and DMARC.  If so, note the considerable 
misunderstandings that are prevalent about their semantics and how much 
broader the semantic of Bimi is, which suggests even more serious 
misunderstandings.


> * trademarks scale.  There are ~2M design marks with the USTO, estimated 
> 20M world wide, and scalable processes and government support to handle 
> increased demands.  They have legal standing.  Registration 
> jurisdictions can be expressed as ISO country codes unambiguously

The internet is global.  How things work in a particular country are 
generally not that relevant to Internet standards work.

On this list already, others have have already raised some points about 
challenges in using trademarks within Bimi.  And this topic has been 
raised throughout the history of Bimi work.  To date I haven't seen any 
sort of comprehensive treatment of the concern that actually deals with 
it.  I believe that one of the submitted documents basically classes it 
as 'for further work'.

FWIW:

      The string 'mark' doesn't appear in 
draft-chuang-bimi-certificate-00, draft-chuang-bimi-certificate-00

      It appears in draft-brotman-ietf-bimi-guidance-00 in a 
hypothetical context.

      So I assume the serious effort on this is in the nascent Verified 
Mark Certificates Usage(*) document?


(Anecdote:  In the pre-ICANN IAHC, which developed the term gTLD, the 
model of registrar/registry split, and the concept of the UDRP, and for 
which I was the editor, our first meeting included the representative of 
the WTO suggesting we resolve the global DNS concerns about trademarks 
by using international trademarks.  Being on non-lawyer, I pretended 
ignorance, noting that I thought trademarks were only national 
constructs, and then I asked whether international trademarks already 
existed.  The WTO representative admitted they didn't but offered that 
discussions were underway.  I asked how long they had been going on for 
and he said 100 years.  So forgive me if I find myself rather more 
skeptical about resolution of this topic than one might wish...)


> To the point of an existence proof, it would be impossible to have one 
> prior to having it.  But do we think CAs can issue millions or even 
> billiions of VM Certs?  Sure.

My question really was about related work.  To the extent that Bimi 
relies on existing capabilities or makes relatively small adaptations to 
existing capabilities, the the only risk is in the increment.  To the 
extent that it is doing anything that really has no serious precedent, 
the risk is obviously larger.  The same holds for relying on existing 
work that in fact has proved problematic.

d/


(*) 
https://docs.google.com/document/d/1OzL9FqexZpZJQuoqAK2E3sXjOwEcLNCvXW7e88Olt2I/edit#heading=h.h31mzi4ac5st

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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Subject: Re: [Bimi] Where do the signed certificates come from?
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Hash: SHA1

In message <ebf7e79e-d651-f385-d0a7-e9a156a59013@dcrocker.net>, Dave
Crocker <dhc@dcrocker.net> writes

>> * Unlike 30 years ago, there are now 50+ Certificate Authorities 

Firefox currently lists 62, with 151 root certificates that are trusted

your browser may vary

>Also note that there are massive problems with exposures and 
>misbehaviors of the CA operator mix.  (Oddly, folks inside the security 
>community seem unaware of these problems, while folks outside the 
>security community seem to view them as obvious and massive.)

.. besides misbehaviour and there is also a significant problem with the
interchangeability of CA's. There are now various protocol extensions to
try and mitigate the issues this causes, but all BIMI seems to envisage
is the use of Certificate Transparency to detect unexpected certificates
after the fact...

... if a CA missues a certificate containing a defamatory (or indecent)
logo then catching this once it has been displayed to significant
numbers of people may not be much comfort.

should the documents explain why some variant of certificate pinning is
not being envisaged ? If only in the security considerations section.

>> spanning the globe and serving a mix of market consituents, large and 
>> small.  Supporting VMCs are operationaly incremental.
>
>This being a technical forum, I hope we can avoid marketing language. 

I think the statement is meant to imply "at varying prices" which is
certainly the case ... you can pay $$$$ $$$ $$ or $ for a certificate
(or get one for free) and they are -- from the practical point of view
in securing things -- absolutely identical

It is believed that the reason people pay $$$$ is because they are
effectively purchasing a certificate management system rather than just
a single cert.

Security Economics in the HTTPS Value Chain. Asghari, H., Van Eeten,
M.J.G., Arnbak, A., & Van Eijk, N. (2013). WEIS 2013.

>For the most part, the usual, reasonable benefit of a TLS cert is a 
>private connection to the site you intended. (And note that with the 
>popular use of self-signed certs even that benefit has some important 
>limitations.)

browser changes over the past few years have made self-signed
certificates for HTTPS rather less attractive -- and the majority have
moved to LetsEncrypt. I don't have figures for that but it is certainly
a strong impression

this change (and the far wider prevalence of HTTPS) has brought into
sharper relief the fact that certificates underpin privacy they do not
especially underpin authentication  (relevant meme: "It wasn't called
LetsAuthenticate for a reason")

>> * Internet users want it - clear demand
>
>That claim keeps being made but I've never seen any serious 
>documentation for it.

Marketing people want it -- that may not be documented but I have
sufficient anecdotes to hand to believe it be the main driver here.

>Worse is the question of efficacy.
>
>What is the end-user benefit in having marks displayed?  I'll suggest 
>you point at, and comment on, the considerable research about this point 
>that was done when the BIMI effort started a couple of years ago.

yes please ... there exists research to show there are no security
benefits, so presumably the benefit is some sort of increase in
happiness in seeing logos; or perhaps the benefit is in rapid selection
of which mail to discard and which to open ? If you recognise the logo
then delete it ??

>> * authentication schemes necessary for safe use a primary anticipated 
>> application having 2 billion users is already widely supported
>
>This seems to be another component-level comment, but I'm not certain.
>
>Hoping that you are not commenting on the underlying crypto algorithms, 
>I'll guess you mean SPF, DKIM and DMARC.  

You could probably argue that the number of "users" of SPF, DKIM and
DMARC was under 10,000 -- statistics like the number of mailboxes
involved are skewed by less than 10 large companies, and the number of
domains involved are skewed by (a) spammers and (b) some large DNS
providers.

>> * trademarks scale.  There are ~2M design marks with the USTO, estimated 
>> 20M world wide, and scalable processes and government support to handle 
>> increased demands.  They have legal standing.  Registration 
>> jurisdictions can be expressed as ISO country codes unambiguously

the numbers here are actually one of the problems ... what estimates
have been made as to how many unique logos (when viewed on a mobile
phone screen from 30cm away) can actually be distinguished by an average
user ? 

also, most people are rubbish at remembering what logos look like

        https://www.signs.com/branded-in-memory/

- -- 
richard                                                   Richard Clayton

Those who would give up essential Liberty, to purchase a little temporary 
Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755

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Hi Richard,=20

On Feb 11, 2019, at 16:34, Richard Clayton <richard@highwayman.com> =
wrote:
>=20
> -----BEGIN PGP SIGNED MESSAGE-----
> Hash: SHA1
>=20
> In message <8ba3c80f-74d1-b739-070a-f0003eb82a22@dcrocker.net>, Dave
> Crocker <dhc@dcrocker.net> writes
>=20
>> Different question:
>>=20
>>     What is the basis for thinking that this will work?  At scale?
>>=20
>> Certs have been around for a very long time and were even originally=20=

>> intended to do this sort of thing.
>>=20
>> More than   t h r e e   d e c a d e s   on -- certs date back to the=20=

>> 1980s -- I believe there is no existence proof at scale.
>=20
> As to things being around a long time, if the recipients of the email
> are going to make up their own mind whether or not a sender is trusted
> enough that their logo should be displayed (which appears to be the =
only
> viable model here) then BIMI could use X-Face which has been, at least
> in the past, widely deployed.

Generally I imagine MUA maintainers will decide upon the basis of their =
VM Cert-specific root programs whether or not they trust the sender (and =
issuing CA) enough to display the logo.  However, I don't see why the =
MUA maintainer could not also allow end users to override the platform =
choice, e.g. faciliate a user-maintained domain whitelist, or a =
community/crowd-sourced list of domains and their certs.  More =
sophisticated users can evaluate the certificates themselves, too.  =
"Many eyes makes for shallower bugs. "

Thanks for the reference to X-Face, I'll check it out.  =20

>=20
> If the emails carried the logo embedded within themselves then much of
> the BIMI cruft disappears and perfectly standard certs can be used.
>=20
> Here's someone who's thought about this for longer than I have:=20
>=20
> https://hackernoon.com/a-proposal-for-an-email-avatar-header-
> 38a2879d8219

Interesting, and there's an obvious benefit to including the header =
within the DKIM signature and requiring it to pass.  It's incomplete =
though as described - its still missing something rather important: =
third-party verification of rights, and the association of the =
registrant with the image mark (or face) =20

Example: attacker registers "bankalike.co.uk", sends messages with =
X-Face, signs with DKIM, includes the field.  The email UI faithfully =
displays the attacker-chosen logo. =20

The roll of VM Certs is to address the problem of domain registrants who =
properly authenticate and yet want to impersontate the non-DNS identity =
of others. =20

>=20
>> So my query is for serious detail that permits substantive =
evaluation.=20
>> Since this issue was raised when the Bimi effort started -- somewhere =
in=20
>> 2017, if memory serves -- and since this issue is critical to the=20
>> operation of Bimi, there should be thoughtful material available.
>=20
> I'm particularly disappointed that BIMI isn't planning to use the
> facility to embed audio into certificates ... that would be much more
> cool than a few pretty pictures.

Funny that you say this.  A great idea, and there's no reason why it =
cannot be done. =20

There are registered trademarks that are audio (see =
https://en.wikipedia.org/wiki/Sound_trademark)=20

Cooler still, audio is supported already - see RFC3709 Section 3. =20

Thede



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Subject: [Bimi] (non)desire for bimi
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From: Stephen Farrell <stephen.farrell@cs.tcd.ie>
To: bimi@ietf.org
Message-ID: <aa919aeb-caa1-6494-259d-a553b238c268@cs.tcd.ie>
Subject: (non)desire for bimi

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(Sorry for not replying in-thread but I just subscribed
to the list, and this perhaps also deserves a separate
thread.)

>>> * Internet users want it - clear demand
>>
>> That claim keeps being made but I've never seen any serious
>> documentation for it.
>
> Marketing people want it -- that may not be documented but I have
> sufficient anecdotes to hand to believe it be the main driver here.

I'd be interested in some kind of verifiable backup
for that "clear demand" claim - I'm unaware that
such exists, other than perhaps as Richard says for
marketing purposes, and ISTM those purposes are amply
met already via mail bodies.

Meanwhile...

I use the Internet. I do not want logos added to mail
headers that increase the attack surface of my MUAs,
(and MS/MTAs), that likely enable additional tracking
of mail users, including me, and where mobile device
and web MUAs are unlikely to offer me an option to
turn all that off, even if some desktop MUAs might
(eventually), at the risk of making messages harder
to comprehend.

I also just do not want to see your logos, thanks.
Imposing those on me would decrease the utility of
mail. And regardless of what PKI were built I would
not treat bimi'd messages any better, more likely
I'd consider them badly.

As someone who sends email (not as a bulk sender)
from various domains that I operate, I do not want
to pay =E2=82=AC=E2=82=AC=E2=82=AC to someone for an additional cert, nor=

for an "approved" logo, in order to increase the
chances that my mail gets delivered. Things in that
respect are bad enough, and this proposal seems to
me likely to only worsen the situation for those
who operate small domains, presumably to the benefit
of those who operate large mail infrastructures
and CAs who issue certs for money.

I also do not want to have to check if someone else
has abused a logo I may use in some CT log. I do
not want to have to process additional headers in my
MTAs nor retrieve and store your logos in some new
image store. I do not want to have to deal with any
of the new problems that'll arise when any of that
breaks.

So: No thanks, from me. Personally, as a mail user
I only see downsides to this whole idea.

Thanks,
S.

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Archived-At: <https://mailarchive.ietf.org/arch/msg/bimi/4AY9QvAHXdJH5zKsSqZCccKIkjk>
Subject: Re: [Bimi] (non)desire for bimi
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--_000_BL0PR11MB3107712FFFD2D92E911B909DA9670BL0PR11MB3107namp_
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Thanks for your comments, Stephen. Here are my thoughts.

> I'd be interested in some kind of verifiable backup
> for that "clear demand" claim

To me, it seems intuitively obvious. For example, in the Office 365 web int=
erface, I see logos from several different companies in the list view and t=
he sender photo when I open the message - Amazon, Lyft, Facebook, LinkedIn,=
 Netflix, BackCountry, Quora, etc (this is displayed via Microsoft's Brand =
Cards program). My old Yahoo Mail interface has something similar. For a wh=
ile, Gmail showed a company logo pulled from its Google+ page.

How does this not show demand? Isn't this an example of web mail providers =
wanting to enhance the user experience, and companies happily obliging, and=
 me as a user being pleased?

I am not representative of the entire space, but I really *like* those send=
er photos.

> I use the Internet. I do not want logos added to mail
> headers that increase the attack surface of my MUAs,
> (and MS/MTAs), that likely enable additional tracking
> of mail users, including me, and where mobile device
> and web MUAs are unlikely to offer me an option to
> turn all that off, even if some desktop MUAs might
> (eventually), at the risk of making messages harder
> to comprehend.

I'm not sure I understand this comment. The logos are not added to mail hea=
ders, but instead headers point to a location where the logo can be picked =
up and then shown to the end user. What's the difference between the sender=
/brand providing an authoritative source (DNS record that points to a CDN) =
vs Office 365/Yahoo pulling from their own internal database?


> I also just do not want to see your logos, thanks.

Again, I am not sure I understand this comment.

Logos are everywhere. Most large companies have Facebook and Twitter pages,=
 and they all have logos. You see logos painted on the sides of walls, on s=
tores, on TV, in newspapers, on web pages, as favicons, etc.

Are you saying these are all fine but in the sender photo it isn't? What's =
the fundamental difference between seeing a company's logo in the sender ph=
oto vs seeing it in the body of an email? Is it just a matter of turning of=
 HTML and preventing those from loading?

> As someone who sends email (not as a bulk sender)
> from various domains that I operate, I do not want
> to pay =80=80=80 to someone for an additional cert, nor
> for an "approved" logo, in order to increase the
> chances that my mail gets delivered.

Nobody is going to make you buy a cert, nobody is going to make you buy a l=
ogo, and so forth. It's up to you.

BIMI is an add-on; it augments the default experience, the lack of it doesn=
't downgrade the default experience.

> I also do not want to have to check if someone else
> has abused a logo I may use in some CT log. I do
> not want to have to process additional headers in my
> MTAs nor retrieve and store your logos in some new
> image store. I do not want to have to deal with any
> of the new problems that'll arise when any of that
> breaks.

Again, I'm unclear about the context of this statement. Nobody is going to =
make you as a sender, brand, or receiver send with BIMI. Nobody is going to=
 make you retrieve logos from a store, nobody is going to make you verify a=
ny log, nobody is going to make you process additional headers.

Instead, it's about enhancing the email experience for those motivated to d=
o so. And, BIMI provides a way to do this.

--Terry

________________________________
From: bimi <bimi-bounces@ietf.org> on behalf of Stephen Farrell <stephen.fa=
rrell@cs.tcd.ie>
Sent: Thursday, February 14, 2019 2:57 AM
To: bimi@ietf.org
Subject: [Bimi] (non)desire for bimi


(Sorry for not replying in-thread but I just subscribed
to the list, and this perhaps also deserves a separate
thread.)

>>> * Internet users want it - clear demand
>>
>> That claim keeps being made but I've never seen any serious
>> documentation for it.
>
> Marketing people want it -- that may not be documented but I have
> sufficient anecdotes to hand to believe it be the main driver here.

I'd be interested in some kind of verifiable backup
for that "clear demand" claim - I'm unaware that
such exists, other than perhaps as Richard says for
marketing purposes, and ISTM those purposes are amply
met already via mail bodies.

Meanwhile...

I use the Internet. I do not want logos added to mail
headers that increase the attack surface of my MUAs,
(and MS/MTAs), that likely enable additional tracking
of mail users, including me, and where mobile device
and web MUAs are unlikely to offer me an option to
turn all that off, even if some desktop MUAs might
(eventually), at the risk of making messages harder
to comprehend.

I also just do not want to see your logos, thanks.
Imposing those on me would decrease the utility of
mail. And regardless of what PKI were built I would
not treat bimi'd messages any better, more likely
I'd consider them badly.

As someone who sends email (not as a bulk sender)
from various domains that I operate, I do not want
to pay =80=80=80 to someone for an additional cert, nor
for an "approved" logo, in order to increase the
chances that my mail gets delivered. Things in that
respect are bad enough, and this proposal seems to
me likely to only worsen the situation for those
who operate small domains, presumably to the benefit
of those who operate large mail infrastructures
and CAs who issue certs for money.

I also do not want to have to check if someone else
has abused a logo I may use in some CT log. I do
not want to have to process additional headers in my
MTAs nor retrieve and store your logos in some new
image store. I do not want to have to deal with any
of the new problems that'll arise when any of that
breaks.

So: No thanks, from me. Personally, as a mail user
I only see downsides to this whole idea.

Thanks,
S.

--_000_BL0PR11MB3107712FFFD2D92E911B909DA9670BL0PR11MB3107namp_
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<style type=3D"text/css" style=3D"display:none;"> P {margin-top:0;margin-bo=
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<body dir=3D"ltr">
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
Thanks for your comments, Stephen. Here are my thoughts.</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; I'd be interested in s=
ome kind of verifiable backup<br>
&gt; for that &quot;clear demand&quot; claim</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
<font size=3D"2"><span style=3D"font-size:11pt"></span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">To me, it seems intuitively=
 obvious. For example, in the Office 365 web interface, I see logos from se=
veral different companies in the list view and the sender photo when I open=
 the message - Amazon, Lyft, Facebook,
 LinkedIn, Netflix, BackCountry, Quora, etc (this is displayed via Microsof=
t's Brand Cards program). My old Yahoo Mail interface has something similar=
. For a while, Gmail showed a company logo pulled from its Google&#43; page=
.</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">How does this not show dema=
nd? Isn't this an example of web mail providers wanting to enhance the user=
 experience, and companies happily obliging, and me as a user being pleased=
?</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
<font size=3D"2"><span style=3D"font-size:11pt"></span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">I am not representative of =
the entire space, but I really *like* those sender photos.</span></font></d=
iv>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; I use the Internet. I =
do not want logos added to mail<br>
&gt; headers that increase the attack surface of my MUAs,<br>
&gt; (and MS/MTAs), that likely enable additional tracking<br>
&gt; of mail users, including me, and where mobile device<br>
&gt; and web MUAs are unlikely to offer me an option to<br>
&gt; turn all that off, even if some desktop MUAs might<br>
&gt; (eventually), at the risk of making messages harder<br>
&gt; to comprehend.</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
<font size=3D"2"><span style=3D"font-size:11pt"></span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">I'm not sure I understand t=
his comment. The logos are not added to mail headers, but instead headers p=
oint to a location where the logo can be picked up and then shown to the en=
d user. What's the difference between
 the sender/brand providing an authoritative source (DNS record that points=
 to a CDN) vs Office 365/Yahoo pulling from their own internal database?<br=
>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; I also just do not wan=
t to see your logos, thanks.<br>
<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Again, I am not sure I unde=
rstand this comment.</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Logos are everywhere. Most =
large companies have Facebook and Twitter pages, and they all have logos. Y=
ou see logos painted on the sides of walls, on stores, on TV, in newspapers=
, on web pages, as favicons, etc.</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
<font size=3D"2"><span style=3D"font-size:11pt"></span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Are you saying these are al=
l fine but in the sender photo it isn't? What's the fundamental difference =
between seeing a company's logo in the sender photo vs seeing it in the bod=
y of an email? Is it just a matter of
 turning of HTML and preventing those from loading?<br>
<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; As someone who sends e=
mail (not as a bulk sender)<br>
&gt; from various domains that I operate, I do not want<br>
&gt; to pay =80=80=80 to someone for an additional cert, nor<br>
&gt; for an &quot;approved&quot; logo, in order to increase the<br>
&gt; chances that my mail gets delivered.&nbsp;</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
<font size=3D"2"><span style=3D"font-size:11pt"></span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Nobody is going to make you=
 buy a cert, nobody is going to make you buy a logo, and so forth. It's up =
to you.</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">BIMI is an add-on; it augme=
nts the default experience, the lack of it doesn't downgrade the default ex=
perience.<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; I also do not want to =
have to check if someone else<br>
&gt; has abused a logo I may use in some CT log. I do<br>
&gt; not want to have to process additional headers in my<br>
&gt; MTAs nor retrieve and store your logos in some new<br>
&gt; image store. I do not want to have to deal with any<br>
&gt; of the new problems that'll arise when any of that<br>
&gt; breaks.<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
Again, I'm unclear about the context of this statement. Nobody is going to =
make you as a sender, brand, or receiver send with BIMI. Nobody is going to=
 make you retrieve logos from a store, nobody is going to make you verify a=
ny log, nobody is going to make
 you process additional headers. <br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
Instead, it's about enhancing the email experience for those motivated to d=
o so. And, BIMI provides a way to do this.
<br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
--Terry<br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
</div>
<div id=3D"appendonsend"></div>
<hr style=3D"display:inline-block;width:98%" tabindex=3D"-1">
<div id=3D"divRplyFwdMsg" dir=3D"ltr"><font face=3D"Calibri, sans-serif" st=
yle=3D"font-size:11pt" color=3D"#000000"><b>From:</b> bimi &lt;bimi-bounces=
@ietf.org&gt; on behalf of Stephen Farrell &lt;stephen.farrell@cs.tcd.ie&gt=
;<br>
<b>Sent:</b> Thursday, February 14, 2019 2:57 AM<br>
<b>To:</b> bimi@ietf.org<br>
<b>Subject:</b> [Bimi] (non)desire for bimi</font>
<div>&nbsp;</div>
</div>
<div class=3D"BodyFragment"><font size=3D"2"><span style=3D"font-size:11pt;=
">
<div class=3D"PlainText"><br>
(Sorry for not replying in-thread but I just subscribed<br>
to the list, and this perhaps also deserves a separate<br>
thread.)<br>
<br>
&gt;&gt;&gt; * Internet users want it - clear demand<br>
&gt;&gt;<br>
&gt;&gt; That claim keeps being made but I've never seen any serious<br>
&gt;&gt; documentation for it.<br>
&gt;<br>
&gt; Marketing people want it -- that may not be documented but I have<br>
&gt; sufficient anecdotes to hand to believe it be the main driver here.<br=
>
<br>
I'd be interested in some kind of verifiable backup<br>
for that &quot;clear demand&quot; claim - I'm unaware that<br>
such exists, other than perhaps as Richard says for<br>
marketing purposes, and ISTM those purposes are amply<br>
met already via mail bodies.<br>
<br>
Meanwhile...<br>
<br>
I use the Internet. I do not want logos added to mail<br>
headers that increase the attack surface of my MUAs,<br>
(and MS/MTAs), that likely enable additional tracking<br>
of mail users, including me, and where mobile device<br>
and web MUAs are unlikely to offer me an option to<br>
turn all that off, even if some desktop MUAs might<br>
(eventually), at the risk of making messages harder<br>
to comprehend.<br>
<br>
I also just do not want to see your logos, thanks.<br>
Imposing those on me would decrease the utility of<br>
mail. And regardless of what PKI were built I would<br>
not treat bimi'd messages any better, more likely<br>
I'd consider them badly.<br>
<br>
As someone who sends email (not as a bulk sender)<br>
from various domains that I operate, I do not want<br>
to pay =80=80=80 to someone for an additional cert, nor<br>
for an &quot;approved&quot; logo, in order to increase the<br>
chances that my mail gets delivered. Things in that<br>
respect are bad enough, and this proposal seems to<br>
me likely to only worsen the situation for those<br>
who operate small domains, presumably to the benefit<br>
of those who operate large mail infrastructures<br>
and CAs who issue certs for money.<br>
<br>
I also do not want to have to check if someone else<br>
has abused a logo I may use in some CT log. I do<br>
not want to have to process additional headers in my<br>
MTAs nor retrieve and store your logos in some new<br>
image store. I do not want to have to deal with any<br>
of the new problems that'll arise when any of that<br>
breaks.<br>
<br>
So: No thanks, from me. Personally, as a mail user<br>
I only see downsides to this whole idea.<br>
<br>
Thanks,<br>
S.<br>
</div>
</span></font></div>
</body>
</html>

--_000_BL0PR11MB3107712FFFD2D92E911B909DA9670BL0PR11MB3107namp_--


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From: "John Levine" <johnl@taugh.com>
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Subject: Re: [Bimi] (non)desire for bimi
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In article <BL0PR11MB3107712FFFD2D92E911B909DA9670@BL0PR11MB3107.namprd11.prod.outlook.com> you write:
>How does this not show demand? Isn't this an example of web mail providers wanting to enhance the user
>experience, and companies happily obliging, and me as a user being pleased?

I think you're extrapolating from a point.  To extrapolate from
another point, I find all those blinky things extremely annoying and
specifically choose mail software that does not show them.

>I'm not sure I understand this comment. The logos are not added to mail headers, but instead headers
>point to a location where the logo can be picked up and then shown to the end user. What's the
>difference between the sender/brand providing an authoritative source (DNS record that points to a CDN)
>vs Office 365/Yahoo pulling from their own internal database?

It makes it in effect another web bug.

R's,
John


From nobody Thu Feb 14 10:06:38 2019
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On 2/14/2019 9:52 AM, John Levine wrote:
> In article <BL0PR11MB3107712FFFD2D92E911B909DA9670@BL0PR11MB3107.namprd11.prod.outlook.com> you write:
>> How does this not show demand? Isn't this an example of web mail providers wanting to enhance the user
>> experience, and companies happily obliging, and me as a user being pleased?
> 
> I think you're extrapolating from a point.  To extrapolate from
> another point, I find all those blinky things extremely annoying and
> specifically choose mail software that does not show them.


Indeed.

      1. An axiom in usability research is to not treat developers or 
researchers as subjects (unless they really are the target audience.) 
In terms of cognitive detail and usage style, such folk differ 
substantially from the general user population.

      2. Any general claim about users in general needs to have some 
sort of statistical basis that gives credence to that generalization.

Simply put, you or I or John do not matter in this calculus.  We are the 
essence of a biased sample...




-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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From: Terry Zink <tzink@terryzink.com>
To: "bimi@ietf.org" <bimi@ietf.org>
Thread-Topic: [Bimi] (non)desire for bimi
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Archived-At: <https://mailarchive.ietf.org/arch/msg/bimi/Nbh9aGED7GEva89DIdtSKU-Jz9A>
Subject: Re: [Bimi] (non)desire for bimi
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Thanks John, and Dave.

> 1. An axiom in usability research is to not treat developers or
> researchers as subjects (unless they really are the target audience.)
> In terms of cognitive detail and usage style, such folk differ
> substantially from the general user population.
>
> Simply put, you or I or John do not matter in this calculus.  We are the
> essence of a biased sample...

I agree, which is why I said earlier that I am not representative of the en=
tire space.


> I think you're extrapolating from a point.  To extrapolate from
> another point, I find all those blinky things extremely annoying and
> specifically choose mail software that does not show them.

Yes, there are some people that don't like this type of UX. And with BIMI, =
you'll still be able to use the same software that doesn't show images, HTM=
L, sender photos, etc. There's no change there.

> It makes it in effect another web bug.

Hmm...

That heavily depends upon implementation. A web bug, as I understand it, he=
lps to track user behavior - did the user open up my mail? While I concede =
that BIMI could be used this way, it's not a particularly effective way to =
do it. It would require setting up a lot of DNS records, and then being abl=
e to stand up infrastructure that can handle all those requests.

Most large receives wouldn't serve up a BIMI logo from the actual location =
pointed to by headers/DNS records each time they needed it. Instead, they'd=
 periodically poll the logos/certs they need, upload them into a local data=
base, and then pull from there. So, as a sender/brand, you might send out 1=
00,000 messages to a single receiver and intend to use BIMI to see how many=
 people interacted with the message. But in reality, you might see only 1 r=
equest - the one where that receiver saw it needed your logo and then downl=
oaded it after verifying it. And then 30 days later, you saw them download =
it again.

So, while a web bug is a possible concern, a large receiver (and I would th=
ink even a medium sized one) would have to make use of more efficient archi=
tectural implementations to make the web bug concerns a minor one on the li=
st of things to worry about.

--Terry

________________________________
From: bimi <bimi-bounces@ietf.org> on behalf of Dave Crocker <dhc@dcrocker.=
net>
Sent: Thursday, February 14, 2019 10:06 AM
To: John Levine; bimi@ietf.org
Cc: Terry Zink
Subject: Re: [Bimi] (non)desire for bimi

On 2/14/2019 9:52 AM, John Levine wrote:
> In article <BL0PR11MB3107712FFFD2D92E911B909DA9670@BL0PR11MB3107.namprd11=
.prod.outlook.com> you write:
>> How does this not show demand? Isn't this an example of web mail provide=
rs wanting to enhance the user
>> experience, and companies happily obliging, and me as a user being pleas=
ed?
>
> I think you're extrapolating from a point.  To extrapolate from
> another point, I find all those blinky things extremely annoying and
> specifically choose mail software that does not show them.


Indeed.

      1. An axiom in usability research is to not treat developers or
researchers as subjects (unless they really are the target audience.)
In terms of cognitive detail and usage style, such folk differ
substantially from the general user population.

      2. Any general claim about users in general needs to have some
sort of statistical basis that gives credence to that generalization.

Simply put, you or I or John do not matter in this calculus.  We are the
essence of a biased sample...




--
Dave Crocker
Brandenburg InternetWorking
bbiw.net

--
bimi mailing list
bimi@ietf.org
https://www.ietf.org/mailman/listinfo/bimi

--_000_BL0PR11MB3107E380194F10A297485BBCA9670BL0PR11MB3107namp_
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<html>
<head>
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dus-ascii"=
>
<style type=3D"text/css" style=3D"display:none;"> P {margin-top:0;margin-bo=
ttom:0;} </style>
</head>
<body dir=3D"ltr">
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt">
Thanks John, and Dave.</div>
<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; 1. An axiom in usabili=
ty research is to not treat developers or
<br>
&gt; researchers as subjects (unless they really are the target audience.) =
<br>
&gt; In terms of cognitive detail and usage style, such folk differ <br>
&gt; substantially from the general user population.</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; <br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><font size=3D"2"><span styl=
e=3D"font-size:11pt">&gt; Simply put, you or I or John do not matter in thi=
s calculus.&nbsp; We are the
<br>
&gt; essence of a biased sample...</span></font><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
I agree, which is why I said earlier that I am not representative of the en=
tire space.</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
&gt; I think you're extrapolating from a point.&nbsp; To extrapolate from<b=
r>
&gt; another point, I find all those blinky things extremely annoying and<b=
r>
&gt; specifically choose mail software that does not show them.</span></fon=
t></div>
<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Yes, there are some people =
that don't like this type of UX. And with BIMI, you'll still be able to use=
 the same software that doesn't show images, HTML, sender photos, etc. Ther=
e's no change there.<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><font size=3D"2"><span styl=
e=3D"font-size:11pt">&gt; It makes it in effect another web bug.</span></fo=
nt><br>
<br>
Hmm...</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">That heavily depends upon i=
mplementation. A web bug, as I understand it, helps to track user behavior =
- did the user open up my mail? While I concede that BIMI could be used thi=
s way, it's not a particularly effective
 way to do it. It would require setting up a lot of DNS records, and then b=
eing able to stand up infrastructure that can handle all those requests.</s=
pan></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Most large receives wouldn'=
t serve up a BIMI logo from the actual location pointed to by headers/DNS r=
ecords each time they needed it. Instead, they'd periodically poll the logo=
s/certs they need, upload them into
 a local database, and then pull from there. So, as a sender/brand, you mig=
ht send out 100,000 messages to a single receiver and intend to use BIMI to=
 see how many people interacted with the message. But in reality, you might=
 see only 1 request - the one where
 that receiver saw it needed your logo and then downloaded it after verifyi=
ng it. And then 30 days later, you saw them download it again.</span></font=
></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">So, while a web bug is a po=
ssible concern, a large receiver (and I would think even a medium sized one=
) would have to make use of more efficient architectural implementations to=
 make the web bug concerns a minor one
 on the list of things to worry about.</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">--Terry<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"></span></font><br>
</div>
<div id=3D"appendonsend"></div>
<hr style=3D"display:inline-block;width:98%" tabindex=3D"-1">
<div id=3D"divRplyFwdMsg" dir=3D"ltr"><font face=3D"Calibri, sans-serif" st=
yle=3D"font-size:11pt" color=3D"#000000"><b>From:</b> bimi &lt;bimi-bounces=
@ietf.org&gt; on behalf of Dave Crocker &lt;dhc@dcrocker.net&gt;<br>
<b>Sent:</b> Thursday, February 14, 2019 10:06 AM<br>
<b>To:</b> John Levine; bimi@ietf.org<br>
<b>Cc:</b> Terry Zink<br>
<b>Subject:</b> Re: [Bimi] (non)desire for bimi</font>
<div>&nbsp;</div>
</div>
<div class=3D"BodyFragment"><font size=3D"2"><span style=3D"font-size:11pt;=
">
<div class=3D"PlainText">On 2/14/2019 9:52 AM, John Levine wrote:<br>
&gt; In article &lt;BL0PR11MB3107712FFFD2D92E911B909DA9670@BL0PR11MB3107.na=
mprd11.prod.outlook.com&gt; you write:<br>
&gt;&gt; How does this not show demand? Isn't this an example of web mail p=
roviders wanting to enhance the user<br>
&gt;&gt; experience, and companies happily obliging, and me as a user being=
 pleased?<br>
&gt; <br>
&gt; I think you're extrapolating from a point.&nbsp; To extrapolate from<b=
r>
&gt; another point, I find all those blinky things extremely annoying and<b=
r>
&gt; specifically choose mail software that does not show them.<br>
<br>
<br>
Indeed.<br>
<br>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1. An axiom in usability research is to not =
treat developers or <br>
researchers as subjects (unless they really are the target audience.) <br>
In terms of cognitive detail and usage style, such folk differ <br>
substantially from the general user population.<br>
<br>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2. Any general claim about users in general =
needs to have some <br>
sort of statistical basis that gives credence to that generalization.<br>
<br>
Simply put, you or I or John do not matter in this calculus.&nbsp; We are t=
he <br>
essence of a biased sample...<br>
<br>
<br>
<br>
<br>
-- <br>
Dave Crocker<br>
Brandenburg InternetWorking<br>
bbiw.net<br>
<br>
-- <br>
bimi mailing list<br>
bimi@ietf.org<br>
<a href=3D"https://www.ietf.org/mailman/listinfo/bimi">https://www.ietf.org=
/mailman/listinfo/bimi</a><br>
</div>
</span></font></div>
</body>
</html>

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From: Dave Crocker <dhc@dcrocker.net>
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Subject: Re: [Bimi] (non)desire for bimi
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On 2/14/2019 10:23 AM, Terry Zink wrote:
> Thanks John, and Dave.
> 
>> 1. An axiom in usability research is to not treat developers or
>> researchers as subjects (unless they really are the target audience.) 
>> In terms of cognitive detail and usage style, such folk differ 
>> substantially from the general user population.
>> 
>> Simply put, you or I or John do not matter in this calculus.  We are the
>> essence of a biased sample...
> 
> I agree, which is why I said earlier that I am not representative of the 
> entire space.

Except that you only cited yourself and then said "How does this not 
show demand?"  You started with "To me, it seems intuitively obvious."

If there is anything in usability design that would qualify as speech of 
the devil, that sentence probably qualifies.

Usability design often needs to make choice that goes exactly against 
what is "intuitive" to one person or another.  By way of example, there 
is a common view that giving end users more information is always a good 
thing, but this flies in the face of well-understood cognitive limits.



> Yes, there are some people that don't like this type of UX. And with 
> BIMI, you'll still be able to use the same software that doesn't show 
> images, HTML, sender photos, etc. There's no change there.

This is another fundamental usability design error:  thinking that 
adding something is fine because users can turn it off.  This burdens 
users, and often creates a barrier because they don't know how to fix it 
or even that they can.


>> It makes it in effect another web bug.
> 
> Hmm...
> 
> That heavily depends upon implementation. A web bug, as I understand it, 
> helps to track user behavior - did the user open up my mail? While I 
> concede that BIMI could be used this way, it's not a particularly 
> effective way to do it.

So you are countering a security concern by saying that we should not 
worry about it because there are other vectors you consider better?

This suggests that additional attack vectors aren't to be worried 
aboout, as long as easier ones are available?


> Most large receives wouldn't serve up a BIMI logo from the actual 
> location pointed to by headers/DNS records each time they needed it. 

I don't understand how this point is relevant to the underlying concern.

How is a statement predicated on "most" a useful security concern 
counter?  It almost sounds as if systems not part of that 'most' don't 
matter...


d/
-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


From nobody Thu Feb 14 10:52:21 2019
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To: "bimi@ietf.org" <bimi@ietf.org>
From: Richard Clayton <richard@highwayman.com>
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Hash: SHA1

In message <BL0PR11MB3107E380194F10A297485BBCA9670@BL0PR11MB3107.namprd1
1.prod.outlook.com>, Terry Zink <tzink=40terryzink.com@dmarc.ietf.org>
writes

>    That heavily depends upon implementation. A web bug, as I 
>    understand it, helps to track user behavior - did the user open up 
>    my mail? While I concede that BIMI could be used this way, it's not 
>    a particularly effective way to do it. It would require setting up 
>    a lot of DNS records, and then being able to stand up 
>    infrastructure that can handle all those requests.

... and surely marketing people would never do that ?+

>    Most large receives wouldn't serve up a BIMI logo from the actual 
>    location pointed to by headers/DNS records each time they needed 
>    it. Instead, they'd periodically poll the logos/certs they need, 
>    upload them into a local database, and then pull from there.

Please explain how they would "poll the certs they need" ?

I understand that they might cache certificates that they had already
fetched once, but that's not the same thing at all.

How do they know what certificates they need a priori ? is it just for
the brand owners who have sent them cheques to pay for the display of
their logo ??

>    So, as 
>    a sender/brand, you might send out 100,000 messages to a single 
>    receiver and intend to use BIMI to see how many people interacted 
>    with the message. But in reality, you might see only 1 request - 
>    the one where that receiver saw it needed your logo and then 
>    downloaded it after verifying it. And then 30 days later, you saw 
>    them download it again.

the way you would get tracking (and of course mess up the caching
behaviour by the mail receiver) would be to use a different (sub)domain
for every email...

... so if you wish to forbid this (or make it expensive) you need
language about wildcard certificates.  Where do I find that in the spec?

>    So, while a web bug is a possible concern, a large receiver (and I 
>    would think even a medium sized one) would have to make use of more 
>    efficient architectural implementations to make the web bug 
>    concerns a minor one on the list of things to worry about.

the reverse -- without protocol restrictions the large receiver would be
worried that their caching architecture was subject to attack

- -- 
richard                                                   Richard Clayton

Those who would give up essential Liberty, to purchase a little temporary 
Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755

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Hi Terry,

(I agree with both John and Dave's points upthread so will try
not repeat those, but I'm happy to elaborate if it's useful.)

On 14/02/2019 17:08, Terry Zink wrote:
> Thanks for your comments, Stephen. Here are my thoughts.
>=20
>> I'd be interested in some kind of verifiable backup for that "clear
>> demand" claim
>=20
> To me, it seems intuitively obvious. For example, in the Office 365
> web interface, I see logos from several different companies in the
> list view and the sender photo when I open the message - Amazon,
> Lyft, Facebook, LinkedIn, Netflix, BackCountry, Quora, etc (this is
> displayed via Microsoft's Brand Cards program). My old Yahoo Mail
> interface has something similar. For a while, Gmail showed a company
> logo pulled from its Google+ page.
>=20
> How does this not show demand? Isn't this an example of web mail
> providers wanting to enhance the user experience, and companies
> happily obliging, and me as a user being pleased?
>
> I am not representative of the entire space, but I really *like*
> those sender photos.

Right. And nor am I representative in my dislike of such.

>=20
>> I use the Internet. I do not want logos added to mail headers that
>> increase the attack surface of my MUAs, (and MS/MTAs), that likely
>> enable additional tracking of mail users, including me, and where
>> mobile device and web MUAs are unlikely to offer me an option to=20
>> turn all that off, even if some desktop MUAs might (eventually), at
>> the risk of making messages harder to comprehend.
>=20
> I'm not sure I understand this comment.=20

I'm not sure which bit of my para above you mean. If it's the last
point - I often get mail now where substantive parts of the mail
are only present in HTML and I don't render that in my latop MUA,
which forces me to occasionally delve into the raw message to
find out what some correspondent means. The desire for dancing
kittens in HTML body parts does sometimes make emails less
comprehensible. I reckon incorporating images as per bimi would
have a similar effect.

> The logos are not added to
> mail headers, but instead headers point to a location where the logo
> can be picked up and then shown to the end user. What's the
> difference between the sender/brand providing an authoritative source
> (DNS record that points to a CDN) vs Office 365/Yahoo pulling from
> their own internal database?

Aside from John and Dave's points another difference is that I
don't need to care about the latter, (as I don't use 'em)
whereas where bimi a standard that got deployed then my MUA may
add such (from my POV) broken-ness.

>> I also just do not want to see your logos, thanks.
>=20
> Again, I am not sure I understand this comment.

John answered that I think.

> Logos are everywhere. Most large companies have Facebook and Twitter
> pages, and they all have logos. You see logos painted on the sides of
> walls, on stores, on TV, in newspapers, on web pages, as favicons,
> etc.
>=20
> Are you saying these are all fine but in the sender photo it isn't?
> What's the fundamental difference between seeing a company's logo in
> the sender photo vs seeing it in the body of an email? Is it just a
> matter of turning of HTML and preventing those from loading?

I don't see sender photos and do not render HTML, except on
mobile device MUAs where I do not get that choice, which is,
for me, negative. Were bimi standardised it is entirely
unclear to me how various MUAs might handle it. But I very
much doubt that mobile device MUAs would provide that level
of user-control for bimi as they do not for bodies. And all
of us here are likely far more capable of configuring things
than most users.

>> As someone who sends email (not as a bulk sender) from various
>> domains that I operate, I do not want to pay =E2=82=AC=E2=82=AC=E2=82=AC=
 to someone for an
>> additional cert, nor for an "approved" logo, in order to increase
>> the chances that my mail gets delivered.
>=20
> Nobody is going to make you buy a cert, nobody is going to make you
> buy a logo, and so forth. It's up to you.
>=20
> BIMI is an add-on; it augments the default experience, the lack of it
> doesn't downgrade the default experience.

Perhaps. Nonetheless there is at least one large mail service
that sends all mail from some domains I operate (that have never
sent spam and that have had stable IP addresses for years, DKIM
etc all good) to /dev/null and who won't respond to any form of
poking to try get that fixed despite a number of attempts. And
that provider is used (as MX) by people with whom I do need to
correspond, so I'm forced to use a different mail a/c to mail
those folks.

Yes I do indeed fear that bimi could and would be (ab)used by
some services to do more such dis-service. ISTM that damages
the mail environment rather than enhances it.

>> I also do not want to have to check if someone else has abused a
>> logo I may use in some CT log. I do not want to have to process
>> additional headers in my MTAs nor retrieve and store your logos in
>> some new image store. I do not want to have to deal with any of the
>> new problems that'll arise when any of that breaks.
>=20
> Again, I'm unclear about the context of this statement. Nobody is
> going to make you as a sender, brand, or receiver send with BIMI.

I'm afraid that continues to be a concern of mine. (As an aside,
I am not a "brand" and have no ambition to become one:-)

> Nobody is going to make you retrieve logos from a store, nobody is
> going to make you verify any log, nobody is going to make you process
> additional headers.

In fact, my reading of bimi is that it does attempt to force a
receiving MTA/MS to actively download the image(s) and replace
the URL with one pointing at the MS (or nearby) - not doing so
would expose users of the MUAs using that MS to tracking once
those MUAs de-reference bimi URLs from the sender.

> Instead, it's about enhancing the email experience for those
> motivated to do so. And, BIMI provides a way to do this.

I realise that's your/the proponents position. Mine is that
bimi is only a negative.

Cheers,
S.

>=20
> --Terry
>=20
> ________________________________ From: bimi <bimi-bounces@ietf.org>
> on behalf of Stephen Farrell <stephen.farrell@cs.tcd.ie> Sent:
> Thursday, February 14, 2019 2:57 AM To: bimi@ietf.org Subject: [Bimi]
> (non)desire for bimi
>=20
>=20
> (Sorry for not replying in-thread but I just subscribed to the list,
> and this perhaps also deserves a separate thread.)
>=20
>>>> * Internet users want it - clear demand
>>>=20
>>> That claim keeps being made but I've never seen any serious=20
>>> documentation for it.
>>=20
>> Marketing people want it -- that may not be documented but I have=20
>> sufficient anecdotes to hand to believe it be the main driver
>> here.
>=20
> I'd be interested in some kind of verifiable backup for that "clear
> demand" claim - I'm unaware that such exists, other than perhaps as
> Richard says for marketing purposes, and ISTM those purposes are
> amply met already via mail bodies.
>=20
> Meanwhile...
>=20
> I use the Internet. I do not want logos added to mail headers that
> increase the attack surface of my MUAs, (and MS/MTAs), that likely
> enable additional tracking of mail users, including me, and where
> mobile device and web MUAs are unlikely to offer me an option to turn
> all that off, even if some desktop MUAs might (eventually), at the
> risk of making messages harder to comprehend.
>=20
> I also just do not want to see your logos, thanks. Imposing those on
> me would decrease the utility of mail. And regardless of what PKI
> were built I would not treat bimi'd messages any better, more likely=20
> I'd consider them badly.
>=20
> As someone who sends email (not as a bulk sender) from various
> domains that I operate, I do not want to pay =E2=82=AC=E2=82=AC=E2=82=AC=
 to someone for an
> additional cert, nor for an "approved" logo, in order to increase
> the chances that my mail gets delivered. Things in that respect are
> bad enough, and this proposal seems to me likely to only worsen the
> situation for those who operate small domains, presumably to the
> benefit of those who operate large mail infrastructures and CAs who
> issue certs for money.
>=20
> I also do not want to have to check if someone else has abused a logo
> I may use in some CT log. I do not want to have to process additional
> headers in my MTAs nor retrieve and store your logos in some new=20
> image store. I do not want to have to deal with any of the new
> problems that'll arise when any of that breaks.
>=20
> So: No thanks, from me. Personally, as a mail user I only see
> downsides to this whole idea.
>=20
> Thanks, S.
>=20
>=20

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From: Thede Loder <thede@skyelogicworks.com>
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Subject: Re: [Bimi] Where do the signed certificates come from?
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Hi Dave,=20

Thanks for engaging and providing a thoughtful reply.  Agree we need to =
show our work.  A value we likely share is being respectful of people's =
time.  If participants on this list and in the larger community are to =
invest their time with BIMI (such as to try to further it, shape it, or =
even to try to stop it), best they do it from a place of knowledge =
rather than ignorance - and with a clear understanding of its merits, =
costs, and risks.  The discussion/debate about these is really =
important. =20

> On Feb 13, 2019, at 13:22, Dave Crocker <dhc@dcrocker.net> wrote:
>=20
> Thede,
>=20
> On 2/13/2019 8:38 AM, Thede Loder wrote:
>>> On Feb 11, 2019, at 16:14, Dave Crocker <dhc@dcrocker.net     What =
is the basis for thinking that this will work?  At scale?
>> Some reasons in favor of scale:
>=20
> A goal for my question is thoughtful and focused consideration of the =
issues.  Long lists of unanchored references don't achieve that, even if =
the list is in fact perfectly relevant.  This is an exercise for which =
giving the answer is simply not enough.  We need to show our work.
>=20
> So...
>=20
>=20
>> * Unlike 30 years ago, there are now 50+ Certificate Authorities=20
>=20
> 30 years ago was a starting point.  My comment was about 30 years of =
history, not about the starting point.  And my point was that though =
X.500 certs were in fact originally intended to support this sort of =
certification of 'interesting' attributes, over that entire 30 year =
history, they have proved to be not up to the task.

My knowledge of X.500 history is limited.  When you say 'proved not up =
to the task', do you mean there's a lack of an existence proof as to =
some promised level of adoption?  Or that there's some flaw or set of =
flaws that have been identified and compellingly argued as proof?   I'd =
hate for us to repeat avoidable mistakes.  =20

It would be interesting to know:=20

Did X.500 prove not up to the task because it failed on technical =
merits?  E.g. was it not capable of containing some critical piece of =
information that applications and their stakeholders required?  Or did =
it fail for other reasons, like too difficult/costly to use, not enough =
demand, lack of compatibility with an installed base, and or poorly =
marketed?  There are lots of reasons why technologies and their =
ecosystems fail to take off and bring their promised value. =20

If you or someone else has a good sense of this, please enlighten and =
let's not repeat history. =20

I personally believe an important factor for BIMI (now) is "readiness of =
the market", broadly "market conditions", the technology ecosystem, =
relevant environment.  I'll try to expand this as we go, as it's not =
something I know how at present to simply state or prove.  There's alot =
going on. =20

A relevant example of an idea being around for a long time but not =
having success (in the form of near-ubiquity) until conditions became =
"right" is the radiotelephone.  Radiotelephones have been around since =
at least the 1930s (https://en.wikipedia.org/wiki/Radiotelephone), but =
practically invisible for the first 60 years unless you were a mariner =
involved in commercial-level oceanic shipping or in the armed forces. =20=


Cell phones were introduced in the early 80s, truly hand-held ones =
(Motorola StarTAC, anyone?) in the 90s.  But radiotelephones _really_ =
took off in the late 2000s with the smart phone (iPhone).  Same idea the =
whole time, but greatly different adoption costs, installed base (like =
other phone lines to call), packaging, per-unit cost, and bundled =
features over time.  (In 1930s, how many people had a phone, let alone a =
radio phone)? =20

>=20
> So the question is why this proposed use will enjoy a better outcome?
>=20
> Also note that there are massive problems with exposures and =
misbehaviors of the CA operator mix.  (Oddly, folks inside the security =
community seem unaware of these problems, while folks outside the =
security community seem to view them as obvious and massive.)

We should dig into the specifics of the potential exposures and the =
massive problems you cite (references please).  As we've planned VM =
Certs so far, we've tried to address known problems.  But only the ones =
known to us, and there may be more. =20

As it is planned, Verified Mark Certificates will be supported through =
their own root programs, with intermediate certificates explicitly =
approved.  This means existing CA roots (62 in Firefix, thank you =
Richard!) from the web-TLS world will have no bearing on the trust-chain =
for VM Certs.  At first, only a handful of CAs will be able to issue VM =
Certs and have any expectation of Internet users (in the IETF sense of =
users, not "end users" per se) trusting the contents for specific uses. =20=


Then there's CT, but I'll come back to it in the context of Richard's =
post. =20

>=20
>=20
>> spanning the globe and serving a mix of market consituents, large and =
small.  Supporting VMCs are operationaly incremental.
>=20
> This being a technical forum, I hope we can avoid marketing language. =
As for the technical point about being operationally incremental, I'm =
not sure what you mean.  Please be specific.

Fair point, I'll try to avoid it.  What I meant by operationally =
incremental is this: VM Certs, while distinct from TLS certificates, =
share some common vetting, auditing, and software and hardware =
infrastructure requirements to produce, distribute, revoke, and =
maintain.  There are extra vetting requirements of course.  For existing =
CAs or new CAs considering getting going, there's plenty of overlap, =
implying that issuing these certificates does not require the creation =
of a wholly new industry - which would otherwise weigh strongly against =
the success of BIMI. =20

The same notion of operationally incremental applies to the efforts =
required of certificate applicants ("buyers"), again in comparison to =
what is required for TLS, code-signing, or S/MIME certificates.  We =
don't expect a prohibitive learning-curve with the installed base of =
people and processes - in fact, VM Certs are in many ways easier to =
explain to an Applicant, not harder. =20

>=20
>=20
>> * TLS certificates are well known to individuals and organizations =
large and small.  They didn't even exist 30 years ago.
>=20
> And yet the real-world semantics and efficacy of their use is =
impressively narrow, and there is widespread bypassing of the =
independent CA system.

My point was mainly to say that there's an installed base of =
knowledgable-enough certificate Applicants, and we anticipate =
significant overlap with users of VM Certs.  Lack of an installed base =
and a large pool of knowledgeable people is a common contributor to =
technology adoption failure. =20

The bypassing of the CA system, while I agree is troublesome in some =
contexts, seems like evidence of good protocol design - users can take =
parts of the technology and use them independently of the whole =
originally-designed scheme.  (If public CA-issued certs aren't worth the =
trouble from the perspective of a certificate applicant, the applicant =
can still realize value from the technology). =20

Overall, VM Certs are significantly different from TLS certificates.  =
Perhaps their efficacy will more closely meet expectations, perhaps not  =
:-)=20

>=20
>=20
>> * the process for obtain a Verified Mark Certificate is largely the =
same as obtaining a TLS certificate, and the extra steps will be readily =
understood by those responsible for the management of intellectual =
property.  (At least for the first type of alternative identity =
contemplated)
>=20
> The semantics for a VMC are significantly different than for a TLS =
cert.  The differences are important, as are the existing issues with =
getting and using a TLS cert.

Agree. =20


> For the most part, the usual, reasonable benefit of a TLS cert is a =
private connection to the site you intended. (And note that with the =
popular use of self-signed certs even that benefit has some important =
limitations.)
>=20
> That's quite different from trusting a displayed mark to an end user.

Yes, absolutely.  So we'll have to delve into this. =20

>=20
>=20
>> * DNS scales (or we have bigger problems)
>=20
> I'll guess this should translate into:  BIMI is built on top of an =
existing platform of services that are known to scale well.
>=20
> That's not an irrelevant point, but it's also not an interesting one =
for this discussion, IMO, since that's not where the design and =
operations concerns are.

What are the main design and operations concerns? =20

>=20
>> * Internet users want it - clear demand
>=20
> That claim keeps being made but I've never seen any serious =
documentation for it.
>=20
> Worse is the question of efficacy.

> What is the end-user benefit in having marks displayed?  I'll suggest =
you point at, and comment on, the considerable research about this point =
that was done when the BIMI effort started a couple of years ago.


To clarify, by "Internet users", I meant all of the Internet's users, =
not soley end-users.  Within the set of all Internet users, there are =
many groups of users who want it:  brands, platform and application =
providers (who are also brands), CAs and auditors (who are also brands =
and have profit motive), email senders (who are often brands and always =
have identity), ESPs (who are brands and who wish to serve brands with =
services), financial services companies and retailers, etc. (who are =
brands). =20

Moreover, I see no reasons why governments, local, state, and national =
and NGOs would not also want their non-textual identities to be =
available in Internet applications to those they want to communicate =
with. =20


I don't think at this point it is reasonable to require direct evidence =
of end users wanting BIMI, as no end users other than those on this list =
or who attend email-related conferences, CA conferences, or ESP =
conferences have had the ability to learn of its existence. =20

However, end-user do already use email MUAs which display logos =
representing sender identity.  While some users may feel that these =
logos were forced upon them, take up valuable space, and they do not =
want them, I would not be surprised if others are happy with their =
display, and that still others (perhaps the majority) experience =
improved ease-of-use through them even if they do not explicitly =
attribute the improvement to the display of the logos. =20

It would be interesting to know if the product managers of these MUAs =
have received floods of complaints (or floods of kudos) regarding the =
display of logos.  Perhaps someone on the list can comment. =20

For concrete examples of MUAs currently showing logos (a use-case BIMI =
aims to support), O365's web mail, the Gmail native IOS and Android app, =
the Yahoo IOS and Android app, and 1 and 1's MUAs have all been doing so =
for some time (on the order of 1-4 years).  I am happy to supply =
screenshots. =20


You bring up the question of efficacy.  I am aware of the implied forms =
of efficacy expressed in RFC 3935, such as making the Internet better.  =
How do you think participants in this effort should define efficacy? =20


(the quote below repeated for context)=20

> What is the end-user benefit in having marks displayed?  I'll suggest =
you point at, and comment on, the considerable research about this point =
that was done when the BIMI effort started a couple of years ago.


Speaking for myself, I see two forms of benefit for end-users:=20

1) Improved Safety*=20
2) Improved ease-of-use*=20

* Both benefits require some characterization and limitations apply.  =
Improved safety will come largely through improvements in the relevant =
surroundings and infrastructure that supports the end-users' activities, =
rather than through better end user-mediated conscious choices, from =
having increased availability of certificate-contained information users =
consciously consume, or through associated training.  The research =
confirms the latter assertion quite well; end-user mediated improvement =
is tiny at best. =20

To the point of the primary means through which end-user safety will be =
improved, analogies of infrastructure improvements of this nature from =
the real world include:=20

o  building codes enacted by governments and enforced by inspectors that =
improve building survivability in earth quakes=20
o  highway design and construction codes that improve the safety of =
highways=20
o  the practice and requirement deploying air-bag systems in cars

All of these things make people safer largely or entirely without users =
having to even be aware of them.  We know that hanging the success of =
BIMI on end users consciously making safer choices is unwise.  =
Fortunately, it's not necesssary.=20

Logo display for any reasonable application is going to require =
verification of authenticity.  This requirement motivates adoption of =
authentication, along with additional transparency and vetting of =
actors. =20


Ease-of-use, meanwhile, can come in at least two flavors: reduced =
cognitive costs (and real time expended) in identifying and selecting =
desired communication from a sender (or identifying the unwanted, as =
someone suggested in another thread), and fewer mistakes in attribution =
of sender identity to a message or post. =20

Without going into too much detail, humans can read letters and words.  =
They can also associate meaning with images.  BIMI will make it easier =
for application developers to include relevant images of identity, =
allowing people to utilize both forms, rather than be limited to one.  =
Identity is kind of important, so why not bring both forms to bear? =20

>=20
>=20
>> * there is no "rocket science" involved; the formats, process and =
supporting technology are straightforward extentions  and analogous to =
what is already in practice today
>=20
> There is in fact quite a bit of rocket science.  There is even a basis =
for claiming that what is being attempted is beyond the state of the =
art, based on historical performance.

You might be right.  And it's worth hearing (and learning from) the =
history. =20

That said, there's quite a bit of interest from many of the parties =
involved, quite a bit of thinking about challenges that has already =
occurred (and needs to be shared), and there's generally something 'in =
it' for the parties involved that have to invest the most to make it =
happen.   =20

Alignment and will, as we know from history, puts rockets on the moon.  =20=


>=20
> The problem with claiming things are rosy is in looking at this =
component or that rather than at the integrated system.

Let's look at the integrated system.  Where do you want to begin?=20

>=20
>=20
>> * authentication schemes necessary for safe use with a primary =
anticipated application having 2 billion users is already widely =
supported
>=20
> This seems to be another component-level comment, but I'm not certain.
>=20
> Hoping that you are not commenting on the underlying crypto =
algorithms, I'll guess you mean SPF, DKIM and DMARC. =20

Yes, that's right.  Others could serve in their place, but those are =
widely deployed at least on the application platform provider side of =
things. =20

> If so, note the considerable misunderstandings that are prevalent =
about their semantics and how much broader the semantic of Bimi is, =
which suggests even more serious misunderstandings.

Really good point.  One consideration though is that most groups of =
users will only need a detailed understanding of the actions and context =
that they need to make to take part.  Two big constituents, senders and =
end users (for the use case of email) have it relatively simple.  =
Senders will need to post a simple BIMI Assertion Record and obtain a VM =
Certificate, mostly likely from their existing CA with whom they already =
have a relationship.  End users won't have to know or do anything at =
all.  Logos magically show up, as they are doing in applications now. =20=


Clarifying and streamlining documentation for implementors, I think of =
that as our (collective) jobs. =20

>=20
>=20
>> * trademarks scale.  There are ~2M design marks with the USTO, =
estimated 20M world wide, and scalable processes and government support =
to handle increased demands.  They have legal standing.  Registration =
jurisdictions can be expressed as ISO country codes unambiguously
>=20
> The internet is global.  How things work in a particular country are =
generally not that relevant to Internet standards work.
>=20
> On this list already, others have have already raised some points =
about challenges in using trademarks within Bimi.  And this topic has =
been raised throughout the history of Bimi work.  To date I haven't seen =
any sort of comprehensive treatment of the concern that actually deals =
with it.  I believe that one of the submitted documents basically =
classes it as 'for further work'.

I am certain that some of the key issues have been considered and have =
partial or full solutions, but perhaps not all;  the topic is a very =
important one and deserves its own thread.  Would you be willing to =
start it, and outline some of the concerns you have or have heard?  =
Several on the list have been deep in the problem characterization and =
solution space, and can start sharing. =20

>=20
> FWIW:
>=20
>     The string 'mark' doesn't appear in =
draft-chuang-bimi-certificate-00, draft-chuang-bimi-certificate-00
>=20
>     It appears in draft-brotman-ietf-bimi-guidance-00 in a =
hypothetical context.
>=20
>     So I assume the serious effort on this is in the nascent Verified =
Mark Certificates Usage(*) document?
>=20

Yes, and in security considerations documents.  The use of 'mark' has =
been controversial in part because of an inclination for BIMI to support =
distribution of graphical identity other than true trademarks (in the =
sense of a nationally registered trademarks).  "Mark" is not =
particularly marketer-friendly, at least not universally; "brand" or =
"brand logo" is more common; as a result, the documents are somewhat =
inconsistent.  I'd like to see consistent use of terminology as we go. =20=


>=20
> (Anecdote:  In the pre-ICANN IAHC, which developed the term gTLD, the =
model of registrar/registry split, and the concept of the UDRP, and for =
which I was the editor, our first meeting included the representative of =
the WTO suggesting we resolve the global DNS concerns about trademarks =
by using international trademarks.  Being on non-lawyer, I pretended =
ignorance, noting that I thought trademarks were only national =
constructs, and then I asked whether international trademarks already =
existed.  The WTO representative admitted they didn't but offered that =
discussions were underway.  I asked how long they had been going on for =
and he said 100 years.  So forgive me if I find myself rather more =
skeptical about resolution of this topic than one might wish...)
>=20
>=20
>> To the point of an existence proof, it would be impossible to have =
one prior to having it.  But do we think CAs can issue millions or even =
billiions of VM Certs?  Sure.
>=20
> My question really was about related work.  To the extent that Bimi =
relies on existing capabilities or makes relatively small adaptations to =
existing capabilities, the the only risk is in the increment.  To the =
extent that it is doing anything that really has no serious precedent, =
the risk is obviously larger.  The same holds for relying on existing =
work that in fact has proved problematic.

Completely agree.  I personally would love to see this process tease out =
the latter, where it applies.=20


Thank you,=20
Thede



> d/
>=20
>=20
> (*) =
https://docs.google.com/document/d/1OzL9FqexZpZJQuoqAK2E3sXjOwEcLNCvXW7e88=
Olt2I/edit#heading=3Dh.h31mzi4ac5st
>=20
> --=20
> Dave Crocker
> Brandenburg InternetWorking
> bbiw.net


--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
L: https://www.linkedin.com/in/thede
M: 415-420-8615




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> On Feb 14, 2019, at 13:35, Dave Crocker <dhc@dcrocker.net> wrote:
>=20
> On 2/14/2019 10:23 AM, Terry Zink wrote:
>=20
>> Yes, there are some people that don't like this type of UX. And with =
BIMI, you'll still be able to use the same software that doesn't show =
images, HTML, sender photos, etc. There's no change there.
>=20
> This is another fundamental usability design error:  thinking that =
adding something is fine because users can turn it off.  This burdens =
users, and often creates a barrier because they don't know how to fix it =
or even that they can.

I think Terry may have been saying that there are MUAs already in use =
which do not display images by default, or cannot at all.  For example, =
pine, elm, mailx.   There's not going to be any burden to end users of =
these, as there's nothing to swtich off. =20

To Dave's point, if MUA maintainers adopt BIMI in MUAs for which logo =
display makes sense (from their perspective) and they turn logo display =
on by default, for people who find logos annoying there will be a burden =
to turn them off, if such an option is provided. =20

Thede


--=20
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
L: https://www.linkedin.com/in/thede
M: 415-420-8615



--Apple-Mail=_F33F1678-9392-480F-BCF6-10597F8BA36B
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<html><head><meta http-equiv=3D"Content-Type" content=3D"text/html; =
charset=3Dus-ascii"></head><body style=3D"word-wrap: break-word; =
-webkit-nbsp-mode: space; line-break: after-white-space;" class=3D""><br =
class=3D""><div class=3D"">
<div dir=3D"auto" style=3D"word-wrap: break-word; -webkit-nbsp-mode: =
space; line-break: after-white-space;" class=3D""><div =
style=3D"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: =
Helvetica; font-size: 12px; font-style: normal; font-variant-caps: =
normal; font-weight: normal; letter-spacing: normal; text-align: start; =
text-indent: 0px; text-transform: none; white-space: normal; =
word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: =
none;"><br class=3D""></div></div></div><div><blockquote type=3D"cite" =
class=3D""><div class=3D"">On Feb 14, 2019, at 13:35, Dave Crocker =
&lt;<a href=3D"mailto:dhc@dcrocker.net" =
class=3D"">dhc@dcrocker.net</a>&gt; wrote:</div><br =
class=3D"Apple-interchange-newline"><div class=3D""><div class=3D"">On =
2/14/2019 10:23 AM, Terry Zink wrote:<br class=3D""><br =
class=3D""><blockquote type=3D"cite" class=3D"">Yes, there are some =
people that don't like this type of UX. And with BIMI, you'll still be =
able to use the same software that doesn't show images, HTML, sender =
photos, etc. There's no change there.<br class=3D""></blockquote><br =
class=3D"">This is another fundamental usability design error: =
&nbsp;thinking that adding something is fine because users can turn it =
off. &nbsp;This burdens users, and often creates a barrier because they =
don't know how to fix it or even that they can.<br =
class=3D""></div></div></blockquote><div><br class=3D""></div><div>I =
think Terry may have been saying that there are MUAs already in use =
which do not display images by default, or cannot at all. &nbsp;For =
example, pine, elm, mailx. &nbsp; There's not going to be any burden to =
end users of these, as there's nothing to swtich off. =
&nbsp;</div><div><br class=3D""></div><div>To Dave's point, if MUA =
maintainers adopt BIMI in MUAs for which logo display makes sense (from =
their perspective) and they turn logo display on by default, for people =
who find logos annoying there will be a burden to turn them off, if such =
an option is provided. &nbsp;</div><div><br =
class=3D""></div><div>Thede</div><div><br class=3D""></div><div><br =
class=3D""></div><div>--&nbsp;</div></div><div><div>Thede =
Loder</div><div>Managing Director, Skye Logicworks LLC</div><div>E: <a =
href=3D"mailto:thede@skyelogicworks.com" =
class=3D"">thede@skyelogicworks.com</a></div><div>L: <a =
href=3D"https://www.linkedin.com/in/thede" =
class=3D"">https://www.linkedin.com/in/thede</a></div><div>M: =
415-420-8615</div><div class=3D""><br class=3D""></div></div><br =
class=3D""></body></html>=

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>=20
>> I'm not sure I understand this comment. The logos are not added to =
mail headers, but instead headers
>> point to a location where the logo can be picked up and then shown to =
the end user. What's the
>> difference between the sender/brand providing an authoritative source =
(DNS record that points to a CDN)
>> vs Office 365/Yahoo pulling from their own internal database?
>=20
> It makes it in effect another web bug.

The topic of BIMI potentially enabling another form of tracking or "web =
bug" has come up in discussions. =20

Speaking for myself, my general sense is that no one substantively =
involved sees creating yet another tracking capability as a benefit, and =
that we should avoid doing so if possible.=20

This is not the same as saying we've provably designed a system that =
denies tracking.  That would be better. =20

Overall, I think we need to address this issue head on, with a careful =
analysis. =20

Thede



>=20
> R's,
> John
>=20
> --=20
> bimi mailing list
> bimi@ietf.org
> https://www.ietf.org/mailman/listinfo/bimi


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Date: 14 Feb 2019 14:31:10 -0500
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From: "John R Levine" <johnl@taugh.com>
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Subject: Re: [Bimi] Where do the signed certificates come from?
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> Did X.500 prove not up to the task because it failed on technical 
> merits?  E.g. was it not capable of containing some critical piece of 
> information that applications and their stakeholders required?  Or did 
> it fail for other reasons, like too difficult/costly to use, not enough 
> demand, lack of compatibility with an installed base, and or poorly 
> marketed?  There are lots of reasons why technologies and their 
> ecosystems fail to take off and bring their promised value.

Technically X.509 works fine.  The failure is administrative and 
financial.  Twenty years ago TLS certs cost several hundred dollars and 
required extensive documentation, way more than what green bar certs ask 
for now.  There was a brisk race to the bottom ending up at Let's Encrypt, 
which costs nothing and promises nothing.  Green bar certs are proceeding 
briskly down that path (price started around $300, now $75 and dropping.)

Arguments along the lines of "this time is different" are not persuasive.

Regards,
John Levine, johnl@taugh.com, Taughannock Networks, Trumansburg NY
Please consider the environment before reading this e-mail. https://jl.ly


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To: Thede Loder <thede@skyelogicworks.com>
Cc: Wei Chuang <weihaw@google.com>, "bimi@ietf.org" <bimi@ietf.org>, John R Levine <johnl@taugh.com>, Tim Hollebeek <tim.hollebeek@digicert.com>
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From: Dave Crocker <dhc@dcrocker.net>
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Subject: Re: [Bimi] Where do the signed certificates come from?
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On 2/14/2019 10:57 AM, Thede Loder wrote:
>> On Feb 13, 2019, at 13:22, Dave Crocker <dhc@dcrocker.net> wrote:
>>> * Unlike 30 years ago, there are now 50+ Certificate Authorities
>> 
>> 30 years ago was a starting point.  My comment was about 30 years
>> of history, not about the starting point.  And my point was that
>> though X.500 certs were in fact originally intended to support this
>> sort of certification of 'interesting' attributes, over that entire
>> 30 year history, they have proved to be not up to the task.
> 
> My knowledge of X.500 history is limited.  When you say 'proved not
> up to the task', do you mean there's a lack of an existence proof as
> to some promised level of adoption?  Or that there's some flaw or set
> of flaws that have been identified and compellingly argued as proof?
> I'd hate for us to repeat avoidable mistakes.

(It's been pointed out that I should have used "X.509" rather than
"X.500", since the former refers specifically to the cert work, while
the latter is the broader directory services work it was part of.)

As with X.500, X.509 had lofty and very general goals.  It was expected
to be the vehicle for certifying all sorts of features and capabilities.
To my knowledge very few have been realized, and other than TLS-kinds
of uses, none at Internet scale.  I don't know the range of uses that
were attempted, merely that none has seemed to survive at scale.



> Did X.500 prove not up to the task because it failed on technical
> merits?

I encourage you to explore such questions in depth.

My point, for the purposes of the current discussion, is that we can't 
be casual about assuming that X.509 or, for that matter, this level of 
capability certification, will work at Internet scale, because we don't 
have an existence proof for it and we do know there are interesting 
security risks to worry about and we have 30 years of discouraging 
experience in this space.



> I personally believe an important factor for BIMI (now) is "readiness
> of the market", broadly "market conditions", the technology

Where is the data to support a claim that the /recipient/ market is 
ready (and even eager) for this capability?

As for the examples you supplied, I do not see how they are relevant to 
the concerns that have been expressed.


>> Also note that there are massive problems with exposures and
>> misbehaviors of the CA operator mix.  (Oddly, folks inside the
>> security community seem unaware of these problems, while folks
>> outside the security community seem to view them as obvious and
>> massive.)
> 
> We should dig into the specifics of the potential exposures and the
> massive problems you cite (references please).  As we've planned VM
> Certs so far, we've tried to address known problems.  But only the
> ones known to us, and there may be more.
> 
> As it is planned, Verified Mark Certificates will be supported
> through their own root programs, with intermediate certificates
> explicitly approved. 

In other words, you are planning to create an entirely new and 
independent CA service.

Oh boy.  No risks there.

I'm also curious about the expense of such an independent service for 
this narrow use.


>     What I meant by operationally
> incremental is this: VM Certs, while distinct from TLS certificates,
> share some common vetting, auditing, and software and hardware
> infrastructure requirements to produce, distribute, revoke, and
> maintain.  There are extra vetting requirements of course.  For

This is like saying that starting Tesla was operationally incremental 
because there was already quite a lot of experience elsewhere in making 
cars.

What you are requiring is creation of an entirely new infrastructure 
service.  That's not incremental.  In fact we have regularly seen such a 
requirement stop an effort cold, or cause it to fail to scale.  That's 
why we so often see existing infrastructure get expanded beyond it's 
original scope.


> The same notion of operationally incremental applies to the efforts
> required of certificate applicants ("buyers"), again in comparison to
> what is required for TLS, code-signing, or S/MIME certificates.  We
> don't expect a prohibitive learning-curve with the installed base of
> people and processes - in fact, VM Certs are in many ways easier to
> explain to an Applicant, not harder.

So the premise is that because they were able to get a cert for a domain 
name it's not much different to get one for a mark?  Really?


>>> * TLS certificates are well known to individuals and
>>> organizations large and small.  They didn't even exist 30 years
>>> ago.
>> 
>> And yet the real-world semantics and efficacy of their use is
>> impressively narrow, and there is widespread bypassing of the
>> independent CA system.
> 
> My point was mainly to say that there's an installed base of
> knowledgable-enough certificate Applicants, and we anticipate
> significant overlap with users of VM Certs.  Lack of an installed
> base and a large pool of knowledgeable people is a common contributor
> to technology adoption failure.

cf, my reference to international trademarks.  This is a significantly 
different use of certs than has been done before at scale.  (cf, John 
L's observation that the failures have been admin and ops, not technical.)


> The bypassing of the CA system, while I agree is troublesome in some
> contexts, seems like evidence of good protocol design

It has been nothing of the sort, since it both broke the technical 
operation and taught people ignore warnings.

> Overall, VM Certs are significantly different from TLS certificates.

We agree.


>>> * Internet users want it - clear demand
>> 
>> That claim keeps being made but I've never seen any serious
>> documentation for it.
>> 
>> Worse is the question of efficacy.
> 
>> What is the end-user benefit in having marks displayed?  I'll
>> suggest you point at, and comment on, the considerable research
>> about this point that was done when the BIMI effort started a
>> couple of years ago.
> 
> 
> To clarify, by "Internet users", I meant all of the Internet's users,
> not soley end-users.  Within the set of all Internet users, there are
> many groups of users who want it:  brands, platform and application
> providers (who are also brands), CAs and auditors (who are also
> brands and have profit motive), email senders (who are often brands
> and always have identity), ESPs (who are brands and who wish to serve
> brands with services), financial services companies and retailers,
> etc. (who are brands).

Interesting redundancy in the references, since it really divides into: 
  people who want to make money (or other form of benefit) from 
recipients (directly or indirectly) vs. recipients.  Everyone on your 
list is in the first category.

In abstract discussions, yes it is reasonable to refer to the variety of 
folk falling into the first category as 'users'.

In terms of the current discussion, it's not, and to use the term 
'users' in this context to mean anyone other than recipients frankly is 
likely deceptive.  These are not 'users'.  They are vendors, operators, 
senders, and the like.  They are not typically called 'users'.

So the question remains:

      Where is the basis for claiming that /recipients/ want this?

And the related question remains:

      Where is the empirical basis for claiming that this will be useful 
for recipients?


> Moreover, I see no reasons why governments, local, state, and
> national and NGOs would not also want their non-textual identities to
> be available in Internet applications to those they want to
> communicate with.

This line of comment asserts efficacy by demanding proof of 
non-efficacy.  Please consider not trying to use this.

If there is a foundation for claiming efficacy, beyond some highly 
abstract and detached reference, then please show it.


> I don't think at this point it is reasonable to require direct
> evidence of end users wanting BIMI,

I agree, which is why there should not be a claim that users want this.


> However, end-user do already use email MUAs which display logos
> representing sender identity.

That tries to use existence and tolerance by 'some' users as 
substantiation of 'want', which it isn't, nevermind 'at scale' which it 
also isn't.


   While some users may feel that these
> logos were forced upon them, take up valuable space, and they do not
> want them, I would not be surprised if others are happy with their

I'm sure you'll agree that our personal lack of surprise about a 
possible outcome does not constitute substantiation of that outcome...


> It would be interesting to know if the product managers of these MUAs
> have received floods of complaints (or floods of kudos) regarding the
> display of logos.  Perhaps someone on the list can comment.

This seems to impose a requirement for high levels of recipient 
complaints as proof of not wanting something, which suggests a rather 
narrow model for end user behavior.  People tolerate all sorts of things 
they don't like but don't complain about.


> For concrete examples of MUAs currently showing logos (a use-case
> BIMI aims to support), O365's web mail, the Gmail native IOS and
> Android app, the Yahoo IOS and Android app, and 1 and 1's MUAs have
> all been doing so for some time (on the order of 1-4 years).  I am
> happy to supply screenshots.

Excellent.  So that means they have data showing that there is actual 
recipient /desire/ for this feature, doesn't it, and even some basis for 
claiming recipient 'benefit'?  Can't wait to see the data.

cf, the early BIMI effort to review existing research on this topic.


> Speaking for myself, I see two forms of benefit for end-users:
> 
> 1) Improved Safety* 2) Improved ease-of-use*

There are a number of foundational indications that neither of these is 
true.


> * Both benefits require some characterization and limitations apply.
> Improved safety will come largely through improvements in the
> relevant surroundings and infrastructure that supports the end-users'
> activities, rather than through better end user-mediated conscious
> choices, from having increased availability of certificate-contained
> information users consciously consume, or through associated
> training.  The research confirms the latter assertion quite well;
> end-user mediated improvement is tiny at best.

This characterization is sufficiently general and vague that I don't see 
how anyone can apply it for evaluating the current effort.


> To the point of the primary means through which end-user safety will
> be improved, analogies of infrastructure improvements of this nature
> from the real world include:

wrt the list that followed:  ditto.


> Logo display for any reasonable application is going to require
> verification of authenticity.  This requirement motivates adoption of
> authentication, along with additional transparency and vetting of
> actors.

Since spf/dkim/dmarc have essentially nothing to do with such 
verification, you are referring to an entirely new, and significantly 
challenging, area of work, as was noted when the Bimi work was started.


> Ease-of-use, meanwhile, can come in at least two flavors: reduced
> cognitive costs (and real time expended) in identifying and selecting
> desired communication from a sender (or identifying the unwanted, as
> someone suggested in another thread), and fewer mistakes in
> attribution of sender identity to a message or post.

You are claiming some improved recipient behaviors, contrary to research 
that indicates it won't happen and field experience that shows it 
doesn't happen.


> Without going into too much detail, humans can read letters and
> words.  They can also associate meaning with images. 

I am impressed that you would think it helpful to offer the above 
sentences as relevant to the set of concerns here.


>  Identity is kind of important, so why not bring both
> forms to bear?

I'm even more impressed you'd offer this.


>>> * there is no "rocket science" involved; the formats, process and
>>> supporting technology are straightforward extentions  and
>>> analogous to what is already in practice today
>> 
>> There is in fact quite a bit of rocket science.  There is even a
>> basis for claiming that what is being attempted is beyond the state
>> of the art, based on historical performance.
> 
> You might be right.  And it's worth hearing (and learning from) the
> history.

Except that all this was covered more than once when the Bimi effort was 
started and perhaps I'm missing it but I see no indication that any of 
that history has been heeded or even heard.


> Alignment and will, as we know from history, puts rockets on the
> moon.

What put rockets on the moon was careful engineering.  Alignment and 
will, without that careful engineering, killed people.


>> On this list already, others have have already raised some points
>> about challenges in using trademarks within Bimi.  And this topic
>> has been raised throughout the history of Bimi work.  To date I
>> haven't seen any sort of comprehensive treatment of the concern
>> that actually deals with it.  I believe that one of the submitted
>> documents basically classes it as 'for further work'.
> 
> I am certain that some of the key issues have been considered and
> have partial or full solutions, but perhaps not all;  the topic is a
> very important one and deserves its own thread.  Would you be willing
> to start it, and outline some of the concerns you have or have heard?
> Several on the list have been deep in the problem characterization
> and solution space, and can start sharing.

You ask that as if I hadn't already attempted it for the initial Bimi 
effort.

Here's the catch:  As has been pointed out since the effort started, 
Bimi touches a number of legal and security topics that are well-known 
to be extremely challenging and yet the effort appears to have performed 
none of the relevant due diligence to deal with those topics 
meaningfully, nor have we yet seen any design solutions to those concerns.

The burden for that effort is on the advocates.


d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


From nobody Thu Feb 14 15:36:44 2019
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From: Terry Zink <tzink@terryzink.com>
To: "bimi@ietf.org" <bimi@ietf.org>
Thread-Topic: [Bimi] (non)desire for bimi
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Archived-At: <https://mailarchive.ietf.org/arch/msg/bimi/4yoUN87lE8_A6LEv4dnqInkVUl8>
Subject: Re: [Bimi] (non)desire for bimi
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Hi, Stephen,


I won't respond to all of your points, only a handful in the interest of ke=
eping these responses manageable.


> The desire for dancing kittens in HTML body parts does sometimes
> make emails less comprehensible. I reckon incorporating images as
> per bimi would have a similar effect.


Do you think it's kind of a stretch to equate dancing kittens and general l=
ate-90's annoyance in HTML with a sender photo? Even in my mail client righ=
t now, there's a sender photo - it's a letter "B" for bimi @ ietf.org. If m=
y email client decided to show the logo for the IETF instead, you'd find th=
at as distracting as loud HTML?

> But I very much doubt that mobile device MUAs would provide that level
> of user-control for bimi as they do not for bodies. And all
> of us here are likely far more capable of configuring things
> than most users.


It sounds to me like you're saying you want to turn off BIMI logos in an em=
ail client. All you need is a checkbox in the MUA?


>> Again, I'm unclear about the context of this statement. Nobody is
>> going to make you as a sender, brand, or receiver send with BIMI.

> I'm afraid that continues to be a concern of mine. (As an aside,
> I am not a "brand" and have no ambition to become one:-)


I'm trying to understand your position here, but I still don't get it.


BIMI is an add-on service; literally every domain in the world could publis=
h a BIMI logo, and you might not, and you'd be none the wiser if you stuck =
to your plain text emails and MUAs. Are you saying that email receivers wou=
ld eventually then force you to set up a BIMI record because the lack of it=
 would cause your email/domain to suffer deliverability problems? That they=
 would eventually strong-arm you into publishing BIMI records?


>> Nobody is going to make you retrieve logos from a store, nobody is
>> going to make you verify any log, nobody is going to make you process
>> additional headers.

> In fact, my reading of bimi is that it does attempt to force a
> receiving MTA/MS to actively download the image(s) and replace
> the URL with one pointing at the MS (or nearby) - not doing so
> would expose users of the MUAs using that MS to tracking once
> those MUAs de-reference bimi URLs from the sender.


Where does it say that in the BIMI spec?


I helped write and edit some of the first documents for BIMI. For the brand=
, you upload an image somewhere, and create a DNS record that points to it.=
 You then have it signed so that it can be verified by an email receiver. A=
s a mail receiver, you use a bunch of DNS checks along with standard email =
auth checks to figure out where and if to pull the image.


As an email receiver, you could choose to pull it from where the brand publ=
ishes it (and therefore deal with the unreliability of everyone else's arch=
itecture), or you could pull it locally and replicate it on your own infras=
tructure. Indeed, that's already done today. If I'm an email receiver and I=
'm showing images based upon my best guess of what a brand's logo is, and a=
 brand instead tells me what the authoritative source is, then I go pick it=
 up from there instead of scraping it from the web.


If BIMI requires the things you say it does, I'd like to understand where.

-- Terry

________________________________
From: Stephen Farrell <stephen.farrell@cs.tcd.ie>
Sent: Thursday, February 14, 2019 10:44 AM
To: Terry Zink; bimi@ietf.org
Subject: Re: [Bimi] (non)desire for bimi


Hi Terry,

(I agree with both John and Dave's points upthread so will try
not repeat those, but I'm happy to elaborate if it's useful.)

On 14/02/2019 17:08, Terry Zink wrote:
> Thanks for your comments, Stephen. Here are my thoughts.
>
>> I'd be interested in some kind of verifiable backup for that "clear
>> demand" claim
>
> To me, it seems intuitively obvious. For example, in the Office 365
> web interface, I see logos from several different companies in the
> list view and the sender photo when I open the message - Amazon,
> Lyft, Facebook, LinkedIn, Netflix, BackCountry, Quora, etc (this is
> displayed via Microsoft's Brand Cards program). My old Yahoo Mail
> interface has something similar. For a while, Gmail showed a company
> logo pulled from its Google+ page.
>
> How does this not show demand? Isn't this an example of web mail
> providers wanting to enhance the user experience, and companies
> happily obliging, and me as a user being pleased?
>
> I am not representative of the entire space, but I really *like*
> those sender photos.

Right. And nor am I representative in my dislike of such.

>
>> I use the Internet. I do not want logos added to mail headers that
>> increase the attack surface of my MUAs, (and MS/MTAs), that likely
>> enable additional tracking of mail users, including me, and where
>> mobile device and web MUAs are unlikely to offer me an option to
>> turn all that off, even if some desktop MUAs might (eventually), at
>> the risk of making messages harder to comprehend.
>
> I'm not sure I understand this comment.

I'm not sure which bit of my para above you mean. If it's the last
point - I often get mail now where substantive parts of the mail
are only present in HTML and I don't render that in my latop MUA,
which forces me to occasionally delve into the raw message to
find out what some correspondent means. The desire for dancing
kittens in HTML body parts does sometimes make emails less
comprehensible. I reckon incorporating images as per bimi would
have a similar effect.

> The logos are not added to
> mail headers, but instead headers point to a location where the logo
> can be picked up and then shown to the end user. What's the
> difference between the sender/brand providing an authoritative source
> (DNS record that points to a CDN) vs Office 365/Yahoo pulling from
> their own internal database?

Aside from John and Dave's points another difference is that I
don't need to care about the latter, (as I don't use 'em)
whereas where bimi a standard that got deployed then my MUA may
add such (from my POV) broken-ness.

>> I also just do not want to see your logos, thanks.
>
> Again, I am not sure I understand this comment.

John answered that I think.

> Logos are everywhere. Most large companies have Facebook and Twitter
> pages, and they all have logos. You see logos painted on the sides of
> walls, on stores, on TV, in newspapers, on web pages, as favicons,
> etc.
>
> Are you saying these are all fine but in the sender photo it isn't?
> What's the fundamental difference between seeing a company's logo in
> the sender photo vs seeing it in the body of an email? Is it just a
> matter of turning of HTML and preventing those from loading?

I don't see sender photos and do not render HTML, except on
mobile device MUAs where I do not get that choice, which is,
for me, negative. Were bimi standardised it is entirely
unclear to me how various MUAs might handle it. But I very
much doubt that mobile device MUAs would provide that level
of user-control for bimi as they do not for bodies. And all
of us here are likely far more capable of configuring things
than most users.

>> As someone who sends email (not as a bulk sender) from various
>> domains that I operate, I do not want to pay =80=80=80 to someone for an
>> additional cert, nor for an "approved" logo, in order to increase
>> the chances that my mail gets delivered.
>
> Nobody is going to make you buy a cert, nobody is going to make you
> buy a logo, and so forth. It's up to you.
>
> BIMI is an add-on; it augments the default experience, the lack of it
> doesn't downgrade the default experience.

Perhaps. Nonetheless there is at least one large mail service
that sends all mail from some domains I operate (that have never
sent spam and that have had stable IP addresses for years, DKIM
etc all good) to /dev/null and who won't respond to any form of
poking to try get that fixed despite a number of attempts. And
that provider is used (as MX) by people with whom I do need to
correspond, so I'm forced to use a different mail a/c to mail
those folks.

Yes I do indeed fear that bimi could and would be (ab)used by
some services to do more such dis-service. ISTM that damages
the mail environment rather than enhances it.

>> I also do not want to have to check if someone else has abused a
>> logo I may use in some CT log. I do not want to have to process
>> additional headers in my MTAs nor retrieve and store your logos in
>> some new image store. I do not want to have to deal with any of the
>> new problems that'll arise when any of that breaks.
>
> Again, I'm unclear about the context of this statement. Nobody is
> going to make you as a sender, brand, or receiver send with BIMI.

I'm afraid that continues to be a concern of mine. (As an aside,
I am not a "brand" and have no ambition to become one:-)

> Nobody is going to make you retrieve logos from a store, nobody is
> going to make you verify any log, nobody is going to make you process
> additional headers.

In fact, my reading of bimi is that it does attempt to force a
receiving MTA/MS to actively download the image(s) and replace
the URL with one pointing at the MS (or nearby) - not doing so
would expose users of the MUAs using that MS to tracking once
those MUAs de-reference bimi URLs from the sender.

> Instead, it's about enhancing the email experience for those
> motivated to do so. And, BIMI provides a way to do this.

I realise that's your/the proponents position. Mine is that
bimi is only a negative.

Cheers,
S.

>
> --Terry
>
> ________________________________ From: bimi <bimi-bounces@ietf.org>
> on behalf of Stephen Farrell <stephen.farrell@cs.tcd.ie> Sent:
> Thursday, February 14, 2019 2:57 AM To: bimi@ietf.org Subject: [Bimi]
> (non)desire for bimi
>
>
> (Sorry for not replying in-thread but I just subscribed to the list,
> and this perhaps also deserves a separate thread.)
>
>>>> * Internet users want it - clear demand
>>>
>>> That claim keeps being made but I've never seen any serious
>>> documentation for it.
>>
>> Marketing people want it -- that may not be documented but I have
>> sufficient anecdotes to hand to believe it be the main driver
>> here.
>
> I'd be interested in some kind of verifiable backup for that "clear
> demand" claim - I'm unaware that such exists, other than perhaps as
> Richard says for marketing purposes, and ISTM those purposes are
> amply met already via mail bodies.
>
> Meanwhile...
>
> I use the Internet. I do not want logos added to mail headers that
> increase the attack surface of my MUAs, (and MS/MTAs), that likely
> enable additional tracking of mail users, including me, and where
> mobile device and web MUAs are unlikely to offer me an option to turn
> all that off, even if some desktop MUAs might (eventually), at the
> risk of making messages harder to comprehend.
>
> I also just do not want to see your logos, thanks. Imposing those on
> me would decrease the utility of mail. And regardless of what PKI
> were built I would not treat bimi'd messages any better, more likely
> I'd consider them badly.
>
> As someone who sends email (not as a bulk sender) from various
> domains that I operate, I do not want to pay =80=80=80 to someone for an
> additional cert, nor for an "approved" logo, in order to increase
> the chances that my mail gets delivered. Things in that respect are
> bad enough, and this proposal seems to me likely to only worsen the
> situation for those who operate small domains, presumably to the
> benefit of those who operate large mail infrastructures and CAs who
> issue certs for money.
>
> I also do not want to have to check if someone else has abused a logo
> I may use in some CT log. I do not want to have to process additional
> headers in my MTAs nor retrieve and store your logos in some new
> image store. I do not want to have to deal with any of the new
> problems that'll arise when any of that breaks.
>
> So: No thanks, from me. Personally, as a mail user I only see
> downsides to this whole idea.
>
> Thanks, S.
>
>

--_000_BL0PR11MB310709095F044652035CD225A9670BL0PR11MB3107namp_
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<p style=3D"margin-top:0;margin-bottom:0">Hi, Stephen,</p>
<p style=3D"margin-top:0;margin-bottom:0"><br>
</p>
<p style=3D"margin-top:0;margin-bottom:0">I won't respond to all of your po=
ints, only a handful in the interest of keeping these responses manageable.=
<br>
</p>
<p style=3D"margin-top:0;margin-bottom:0"><br>
</p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2">&gt;<span style=
=3D"font-size:11pt;"> The desire for dancing kittens in HTML body parts doe=
s sometimes
<br>
&gt; make emails less comprehensible. I reckon incorporating images as <br>
&gt; per bimi would have a similar effect.&nbsp;</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">Do you think it's kind of a stretch to equate dancing kitte=
ns and general late-90's annoyance in HTML with a sender photo? Even in my =
mail client right now, there's a sender
 photo - it's a letter &quot;B&quot; for bimi @ ietf.org. If my email clien=
t decided to show the logo for the IETF instead, you'd find that as distrac=
ting as loud HTML?
<br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
&gt; But I very much doubt that mobile device MUAs would provide that level=
<br>
&gt; of user-control for bimi as they do not for bodies. And all<br>
&gt; of us here are likely far more capable of configuring things<br>
&gt; than most users.</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">It sounds to me like you're saying you want to turn off BIM=
I logos in an email client. All you need is a checkbox in the MUA?<br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
<br>
&gt;&gt; Again, I'm unclear about the context of this statement. Nobody is<=
br>
&gt;&gt; going to make you as a sender, brand, or receiver send with BIMI.<=
br>
<br>
&gt; I'm afraid that continues to be a concern of mine. (As an aside,<br>
&gt; I am not a &quot;brand&quot; and have no ambition to become one:-)</sp=
an></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">I'm trying to understand your position here, but I still do=
n't get it.</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">BIMI is an add-on service; literally every domain in the wo=
rld could publish a BIMI logo, and you might not, and you'd be none the wis=
er if you stuck to your plain text emails
 and MUAs. Are you saying that email receivers would eventually then force =
you to set up a BIMI record because the lack of it would cause your email/d=
omain to suffer deliverability problems? That they would eventually strong-=
arm you into publishing BIMI records?<br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
&gt;&gt; Nobody is going to make you retrieve logos from a store, nobody is=
<br>
&gt;&gt; going to make you verify any log, nobody is going to make you proc=
ess<br>
&gt;&gt; additional headers.<br>
<br>
&gt; In fact, my reading of bimi is that it does attempt to force a<br>
&gt; receiving MTA/MS to actively download the image(s) and replace<br>
&gt; the URL with one pointing at the MS (or nearby) - not doing so<br>
&gt; would expose users of the MUAs using that MS to tracking once<br>
&gt; those MUAs de-reference bimi URLs from the sender.</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">Where does it say that in the BIMI spec?</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">I helped write and edit some of the first documents for BIM=
I. For the brand, you upload an image somewhere, and create a DNS record th=
at points to it. You then have it signed
 so that it can be verified by an email receiver. As a mail receiver, you u=
se a bunch of DNS checks along with standard email auth checks to figure ou=
t where and if to pull the image.</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">As an email receiver, you could choose to pull it from wher=
e the brand publishes it (and therefore deal with the unreliability of ever=
yone else's architecture), or you could
 pull it locally and replicate it on your own infrastructure. Indeed, that'=
s already done today. If I'm an email receiver and I'm showing images based=
 upon my best guess of what a brand's logo is, and a brand instead tells me=
 what the authoritative source is,
 then I go pick it up from there instead of scraping it from the web. <br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;"><br>
</span></font></p>
<p style=3D"margin-top:0;margin-bottom:0"><font size=3D"2"><span style=3D"f=
ont-size:11pt;">If BIMI requires the things you say it does, I'd like to un=
derstand where.</span></font><br>
</p>
<div><br>
</div>
<div>-- Terry<br>
</div>
<div><br>
</div>
<div style=3D"color: rgb(0, 0, 0);">
<hr style=3D"display:inline-block;width:98%" tabindex=3D"-1">
<div id=3D"divRplyFwdMsg" dir=3D"ltr"><font style=3D"font-size:11pt" face=
=3D"Calibri, sans-serif" color=3D"#000000"><b>From:</b> Stephen Farrell &lt=
;stephen.farrell@cs.tcd.ie&gt;<br>
<b>Sent:</b> Thursday, February 14, 2019 10:44 AM<br>
<b>To:</b> Terry Zink; bimi@ietf.org<br>
<b>Subject:</b> Re: [Bimi] (non)desire for bimi</font>
<div>&nbsp;</div>
</div>
<div class=3D"BodyFragment"><font size=3D"2"><span style=3D"font-size:11pt;=
">
<div class=3D"PlainText"><br>
Hi Terry,<br>
<br>
(I agree with both John and Dave's points upthread so will try<br>
not repeat those, but I'm happy to elaborate if it's useful.)<br>
<br>
On 14/02/2019 17:08, Terry Zink wrote:<br>
&gt; Thanks for your comments, Stephen. Here are my thoughts.<br>
&gt; <br>
&gt;&gt; I'd be interested in some kind of verifiable backup for that &quot=
;clear<br>
&gt;&gt; demand&quot; claim<br>
&gt; <br>
&gt; To me, it seems intuitively obvious. For example, in the Office 365<br=
>
&gt; web interface, I see logos from several different companies in the<br>
&gt; list view and the sender photo when I open the message - Amazon,<br>
&gt; Lyft, Facebook, LinkedIn, Netflix, BackCountry, Quora, etc (this is<br=
>
&gt; displayed via Microsoft's Brand Cards program). My old Yahoo Mail<br>
&gt; interface has something similar. For a while, Gmail showed a company<b=
r>
&gt; logo pulled from its Google&#43; page.<br>
&gt; <br>
&gt; How does this not show demand? Isn't this an example of web mail<br>
&gt; providers wanting to enhance the user experience, and companies<br>
&gt; happily obliging, and me as a user being pleased?<br>
&gt;<br>
&gt; I am not representative of the entire space, but I really *like*<br>
&gt; those sender photos.<br>
<br>
Right. And nor am I representative in my dislike of such.<br>
<br>
&gt; <br>
&gt;&gt; I use the Internet. I do not want logos added to mail headers that=
<br>
&gt;&gt; increase the attack surface of my MUAs, (and MS/MTAs), that likely=
<br>
&gt;&gt; enable additional tracking of mail users, including me, and where<=
br>
&gt;&gt; mobile device and web MUAs are unlikely to offer me an option to <=
br>
&gt;&gt; turn all that off, even if some desktop MUAs might (eventually), a=
t<br>
&gt;&gt; the risk of making messages harder to comprehend.<br>
&gt; <br>
&gt; I'm not sure I understand this comment. <br>
<br>
I'm not sure which bit of my para above you mean. If it's the last<br>
point - I often get mail now where substantive parts of the mail<br>
are only present in HTML and I don't render that in my latop MUA,<br>
which forces me to occasionally delve into the raw message to<br>
find out what some correspondent means. The desire for dancing<br>
kittens in HTML body parts does sometimes make emails less<br>
comprehensible. I reckon incorporating images as per bimi would<br>
have a similar effect.<br>
<br>
&gt; The logos are not added to<br>
&gt; mail headers, but instead headers point to a location where the logo<b=
r>
&gt; can be picked up and then shown to the end user. What's the<br>
&gt; difference between the sender/brand providing an authoritative source<=
br>
&gt; (DNS record that points to a CDN) vs Office 365/Yahoo pulling from<br>
&gt; their own internal database?<br>
<br>
Aside from John and Dave's points another difference is that I<br>
don't need to care about the latter, (as I don't use 'em)<br>
whereas where bimi a standard that got deployed then my MUA may<br>
add such (from my POV) broken-ness.<br>
<br>
&gt;&gt; I also just do not want to see your logos, thanks.<br>
&gt; <br>
&gt; Again, I am not sure I understand this comment.<br>
<br>
John answered that I think.<br>
<br>
&gt; Logos are everywhere. Most large companies have Facebook and Twitter<b=
r>
&gt; pages, and they all have logos. You see logos painted on the sides of<=
br>
&gt; walls, on stores, on TV, in newspapers, on web pages, as favicons,<br>
&gt; etc.<br>
&gt; <br>
&gt; Are you saying these are all fine but in the sender photo it isn't?<br=
>
&gt; What's the fundamental difference between seeing a company's logo in<b=
r>
&gt; the sender photo vs seeing it in the body of an email? Is it just a<br=
>
&gt; matter of turning of HTML and preventing those from loading?<br>
<br>
I don't see sender photos and do not render HTML, except on<br>
mobile device MUAs where I do not get that choice, which is,<br>
for me, negative. Were bimi standardised it is entirely<br>
unclear to me how various MUAs might handle it. But I very<br>
much doubt that mobile device MUAs would provide that level<br>
of user-control for bimi as they do not for bodies. And all<br>
of us here are likely far more capable of configuring things<br>
than most users.<br>
<br>
&gt;&gt; As someone who sends email (not as a bulk sender) from various<br>
&gt;&gt; domains that I operate, I do not want to pay =80=80=80 to someone =
for an<br>
&gt;&gt; additional cert, nor for an &quot;approved&quot; logo, in order to=
 increase<br>
&gt;&gt; the chances that my mail gets delivered.<br>
&gt; <br>
&gt; Nobody is going to make you buy a cert, nobody is going to make you<br=
>
&gt; buy a logo, and so forth. It's up to you.<br>
&gt; <br>
&gt; BIMI is an add-on; it augments the default experience, the lack of it<=
br>
&gt; doesn't downgrade the default experience.<br>
<br>
Perhaps. Nonetheless there is at least one large mail service<br>
that sends all mail from some domains I operate (that have never<br>
sent spam and that have had stable IP addresses for years, DKIM<br>
etc all good) to /dev/null and who won't respond to any form of<br>
poking to try get that fixed despite a number of attempts. And<br>
that provider is used (as MX) by people with whom I do need to<br>
correspond, so I'm forced to use a different mail a/c to mail<br>
those folks.<br>
<br>
Yes I do indeed fear that bimi could and would be (ab)used by<br>
some services to do more such dis-service. ISTM that damages<br>
the mail environment rather than enhances it.<br>
<br>
&gt;&gt; I also do not want to have to check if someone else has abused a<b=
r>
&gt;&gt; logo I may use in some CT log. I do not want to have to process<br=
>
&gt;&gt; additional headers in my MTAs nor retrieve and store your logos in=
<br>
&gt;&gt; some new image store. I do not want to have to deal with any of th=
e<br>
&gt;&gt; new problems that'll arise when any of that breaks.<br>
&gt; <br>
&gt; Again, I'm unclear about the context of this statement. Nobody is<br>
&gt; going to make you as a sender, brand, or receiver send with BIMI.<br>
<br>
I'm afraid that continues to be a concern of mine. (As an aside,<br>
I am not a &quot;brand&quot; and have no ambition to become one:-)<br>
<br>
&gt; Nobody is going to make you retrieve logos from a store, nobody is<br>
&gt; going to make you verify any log, nobody is going to make you process<=
br>
&gt; additional headers.<br>
<br>
In fact, my reading of bimi is that it does attempt to force a<br>
receiving MTA/MS to actively download the image(s) and replace<br>
the URL with one pointing at the MS (or nearby) - not doing so<br>
would expose users of the MUAs using that MS to tracking once<br>
those MUAs de-reference bimi URLs from the sender.<br>
<br>
&gt; Instead, it's about enhancing the email experience for those<br>
&gt; motivated to do so. And, BIMI provides a way to do this.<br>
<br>
I realise that's your/the proponents position. Mine is that<br>
bimi is only a negative.<br>
<br>
Cheers,<br>
S.<br>
<br>
&gt; <br>
&gt; --Terry<br>
&gt; <br>
&gt; ________________________________ From: bimi &lt;bimi-bounces@ietf.org&=
gt;<br>
&gt; on behalf of Stephen Farrell &lt;stephen.farrell@cs.tcd.ie&gt; Sent:<b=
r>
&gt; Thursday, February 14, 2019 2:57 AM To: bimi@ietf.org Subject: [Bimi]<=
br>
&gt; (non)desire for bimi<br>
&gt; <br>
&gt; <br>
&gt; (Sorry for not replying in-thread but I just subscribed to the list,<b=
r>
&gt; and this perhaps also deserves a separate thread.)<br>
&gt; <br>
&gt;&gt;&gt;&gt; * Internet users want it - clear demand<br>
&gt;&gt;&gt; <br>
&gt;&gt;&gt; That claim keeps being made but I've never seen any serious <b=
r>
&gt;&gt;&gt; documentation for it.<br>
&gt;&gt; <br>
&gt;&gt; Marketing people want it -- that may not be documented but I have =
<br>
&gt;&gt; sufficient anecdotes to hand to believe it be the main driver<br>
&gt;&gt; here.<br>
&gt; <br>
&gt; I'd be interested in some kind of verifiable backup for that &quot;cle=
ar<br>
&gt; demand&quot; claim - I'm unaware that such exists, other than perhaps =
as<br>
&gt; Richard says for marketing purposes, and ISTM those purposes are<br>
&gt; amply met already via mail bodies.<br>
&gt; <br>
&gt; Meanwhile...<br>
&gt; <br>
&gt; I use the Internet. I do not want logos added to mail headers that<br>
&gt; increase the attack surface of my MUAs, (and MS/MTAs), that likely<br>
&gt; enable additional tracking of mail users, including me, and where<br>
&gt; mobile device and web MUAs are unlikely to offer me an option to turn<=
br>
&gt; all that off, even if some desktop MUAs might (eventually), at the<br>
&gt; risk of making messages harder to comprehend.<br>
&gt; <br>
&gt; I also just do not want to see your logos, thanks. Imposing those on<b=
r>
&gt; me would decrease the utility of mail. And regardless of what PKI<br>
&gt; were built I would not treat bimi'd messages any better, more likely <=
br>
&gt; I'd consider them badly.<br>
&gt; <br>
&gt; As someone who sends email (not as a bulk sender) from various<br>
&gt; domains that I operate, I do not want to pay =80=80=80 to someone for =
an<br>
&gt; additional cert, nor for an &quot;approved&quot; logo, in order to inc=
rease<br>
&gt; the chances that my mail gets delivered. Things in that respect are<br=
>
&gt; bad enough, and this proposal seems to me likely to only worsen the<br=
>
&gt; situation for those who operate small domains, presumably to the<br>
&gt; benefit of those who operate large mail infrastructures and CAs who<br=
>
&gt; issue certs for money.<br>
&gt; <br>
&gt; I also do not want to have to check if someone else has abused a logo<=
br>
&gt; I may use in some CT log. I do not want to have to process additional<=
br>
&gt; headers in my MTAs nor retrieve and store your logos in some new <br>
&gt; image store. I do not want to have to deal with any of the new<br>
&gt; problems that'll arise when any of that breaks.<br>
&gt; <br>
&gt; So: No thanks, from me. Personally, as a mail user I only see<br>
&gt; downsides to this whole idea.<br>
&gt; <br>
&gt; Thanks, S.<br>
&gt; <br>
&gt; <br>
</div>
</span></font></div>
</div>
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On 2/14/2019 3:36 PM, Terry Zink wrote:
> It sounds to me like you're saying you want to turn off BIMI logos in an 
> email client. All you need is a checkbox in the MUA?

Terry, in the context of usability design, language like "all you need 
is a checkbox" hasn't been credible for at least 35 years.

d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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From: Thede Loder <thede@skyelogicworks.com>
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Date: Fri, 15 Feb 2019 00:22:36 -0500
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To: Richard Clayton <richard@highwayman.com>
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Subject: Re: [Bimi] Where do the signed certificates come from?
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Hi Richard,=20
Thank you for your thoughful response.  I have responded in a few=20
places below, and also ask you some questions. =20


> On Feb 13, 2019, at 14:51, Richard Clayton <richard@highwayman.com> =
wrote:
>=20
> -----BEGIN PGP SIGNED MESSAGE-----
> Hash: SHA1
>=20
> In message <ebf7e79e-d651-f385-d0a7-e9a156a59013@dcrocker.net>, Dave
> Crocker <dhc@dcrocker.net> writes
>=20
>>> * Unlike 30 years ago, there are now 50+ Certificate Authorities=20
>=20
> Firefox currently lists 62, with 151 root certificates that are =
trusted
>=20
> your browser may vary
>=20
>> Also note that there are massive problems with exposures and=20
>> misbehaviors of the CA operator mix.  (Oddly, folks inside the =
security=20
>> community seem unaware of these problems, while folks outside the=20
>> security community seem to view them as obvious and massive.)
>=20
> ... besides misbehaviour and there is also a significant problem with =
the
> interchangeability of CA's. There are now various protocol extensions =
to
> try and mitigate the issues this causes,

Can you provide a few references that could serve as an introduction=20
to the interchangeability problem?  And the extensions?  I'd like to=20
understand how the issues might carry over to our current design +=20
strategies for VM Certs.  Hopefully the same issues will not apply,=20
but if they do, perhaps they can be mitigated. =20

> but all BIMI seems to envisage
> is the use of Certificate Transparency to detect unexpected =
certificates
> after the fact...
>=20
> .... if a CA missues a certificate containing a defamatory (or =
indecent)
> logo then catching this once it has been displayed to significant
> numbers of people may not be much comfort.

Agree that such a thing would be unfortunate. =20

It's not mentioned in the VM Cert Guidelines, as its content is mainly =
focused =20
on describing the vetting and requirements beyond Extended Validation =
and=20
the Certificate Profile contents, but there is a straightforward =
strategy here to=20
address the concern and situation you highlight. =20

Receivers ("Consuming Entities" more broadly) can and should prohibit =
(not=20
bother?) to display logos made available and extracted from newly issued =
VM=20
Certificates.  A best practice is to allow sufficient time to pass (e.g. =
several=20
weeks) so that abuse attempts can be caught.  (It may be possible to =
reduce
this 'wait period' over time, as review technologies, risk-assisted =
review=20
prioritization, and automation can be brought to bear.) =20

So unless a significant number of people are monitoring the CT logs =
directly=20
themselves, under normal circumstances those outside the security sphere
would not see such a logo.  Meanwhile, if significant numbers of people =
were=20
in fact monitoring newly issued certs in the CT logs, that would be =
fantastic!  :-)

Second point.  There are several advantages and benfits to mandatory CT=20=

logging besides the 'catch while in review' period enabled by =
transparency. =20
Offhand, CT implies a history of data to assess CA quality over time (as =
a basis of=20
CA reputation), and the CT logs are a direct source of certificates =
independent=20
of DNS (helpful, though not a necessary means to aid in thwarting =
tracking=20
web-bugs-style via DNS)=20

With regard to what you wrote above, 'all BIMI seems to envisage...' -- =
are
you implying that you are aware of more that can be done - e.g. other=20
advantages or mitigations possible through CT logging?  If so, I would =
love=20
to know of additional strategies than can improve safety, reduced abuse, =
etc.,=20
please share!=20

> should the documents explain why some variant of certificate pinning =
is
> not being envisaged ? If only in the security considerations section.

Thanks for mentioning, good point.  Yes, we should include a discussion =
of=20
the relevance or application of pinning.  That reminds me -- we should =
also=20
add assessment of CAA.  Do you have a view here? =20

I do think some MUAs would benefit from pinning, particularly for IMAPS =
access.=20
IMAP itself could use an extension to signal to aware updated clients =
that=20
it is ok to honor/trust/load a BIMI-Location header's image URL. =20

The evaluation of VM Certificates and the root and intermediate with =
which they=20
are signed, along with the extraction and distribution of the embedded =
logo if=20
trusted, are generally activities envisioned as taking place on a =
receiver's=20
systems.  There may be less risk of a trust-store compromise in those=20
environments, vs. on a non-security aware end-user's PC. =20

>=20
>>> spanning the globe and serving a mix of market consituents, large =
and=20
>>> small.  Supporting VMCs are operationaly incremental.
>>=20
>> This being a technical forum, I hope we can avoid marketing language.=20=

>=20
> I think the statement is meant to imply "at varying prices" which is
> certainly the case ... you can pay $$$$ $$$ $$ or $ for a certificate
> (or get one for free) and they are -- from the practical point of view
> in securing things -- absolutely identical

Yes, thank you, I did mean to imply at varying prices. =20

>=20
> It is believed that the reason people pay $$$$ is because they are
> effectively purchasing a certificate management system rather than =
just
> a single cert.
>=20
> Security Economics in the HTTPS Value Chain. Asghari, H., Van Eeten,
> M.J.G., Arnbak, A., & Van Eijk, N. (2013). WEIS 2013.
>=20
>> For the most part, the usual, reasonable benefit of a TLS cert is a=20=

>> private connection to the site you intended. (And note that with the=20=

>> popular use of self-signed certs even that benefit has some important=20=

>> limitations.)
>=20
> browser changes over the past few years have made self-signed
> certificates for HTTPS rather less attractive -- and the majority have
> moved to LetsEncrypt. I don't have figures for that but it is =
certainly
> a strong impression
>=20
> this change (and the far wider prevalence of HTTPS) has brought into
> sharper relief the fact that certificates underpin privacy they do not
> especially underpin authentication  (relevant meme: "It wasn't called
> LetsAuthenticate for a reason")
>=20
>>> * Internet users want it - clear demand
>>=20
>> That claim keeps being made but I've never seen any serious=20
>> documentation for it.
>=20
> Marketing people want it -- that may not be documented but I have
> sufficient anecdotes to hand to believe it be the main driver here.

Generally speaking, marketing people do want it.  An early trial of some=20=

parts of BIMI was able to recruit both big and small brands, despite =
some=20
substantial effort required on their part.   They are often promoters of =
a=20
brand's brand.  However, if it were just marketers expressing interest,=20=

I personally would be worried it will be less likely to get anywhere. =20=


>=20
>> Worse is the question of efficacy.
>>=20
>> What is the end-user benefit in having marks displayed?  I'll suggest=20=

>> you point at, and comment on, the considerable research about this =
point=20
>> that was done when the BIMI effort started a couple of years ago.
>=20
> yes please ... there exists research to show there are no security
> benefits, so presumably the benefit is some sort of increase in
> happiness in seeing logos; or perhaps the benefit is in rapid =
selection
> of which mail to discard and which to open ? If you recognise the logo
> then delete it ??

I'm not sure we can say conclusively what the research says, as there =
are=20
plenty of limitations, at least with the studies I am aware of. =20

I do think the research indicated measured effects on end user choices =
in the=20
Seznam study were small, and consequently any security benefits made=20
possible through end-user mediated choices (with their study design) =
would=20
be necessarily small.  =20

But such a conclusion is a very different thing than making the =
conclusion=20
that the security benefits of BIMI's broad adoption will be small.  =
There are=20
a great many more factors at play. =20

A relevant analogy here is the difference in the importance of end-user=20=

mediated outcomes with two different safety devices commonplace in=20
automobiles: seatbelts vs airbags.  Seatbelts require user-action, user=20=

training, and have various user-influenced failure modes (failing to put=20=

them on, or putting them on improperly which can do more harm than=20
good).  Training and practice can help (implying costs, but worth it =
with=20
people's lives at stake).  Training for reading email headers or=20
differentiating logos/non logos, maybe less so. =20

Airbags, by comparision, do not require changes in end-user choices to=20=

improve outcomes.  They are part of the infrastructure of the car, safer=20=

by design.   BIMI is airbags. =20

BIMI's primary mechanism of improved safety is through driving adoption =
of actor=20
authentication (sender authentication in the context of email), making =
impersonation=20
attacks through existing applications harder, and motivating higher =
levels of=20
real-world / online identity transparency. =20

As to increase happiness and rapid selection, you nailed it.  That too! =20=


>=20
>>> * authentication schemes necessary for safe use a primary =
anticipated=20
>>> application having 2 billion users is already widely supported
>>=20
>> This seems to be another component-level comment, but I'm not =
certain.
>>=20
>> Hoping that you are not commenting on the underlying crypto =
algorithms,=20
>> I'll guess you mean SPF, DKIM and DMARC. =20
>=20
> You could probably argue that the number of "users" of SPF, DKIM and
> DMARC was under 10,000 -- statistics like the number of mailboxes
> involved are skewed by less than 10 large companies, and the number of
> domains involved are skewed by (a) spammers and (b) some large DNS
> providers.

True.  So by some definitions of scalable, SPF, DKIM, and DMARC are =
small. =20
But in terms of impact, there's been at least a little bit of impact for =
nearly every=20
Internet email user (Facebook alone has 2.3 B monthly actives, and they =
send with=20
DMARC)=20

I have clear biases, but to me DMARC adoption, limited though it is at =
this point,=20
exmplifies how a technology does have to be directly adopted by every =
end user=20
of the Internet (on their own device) to provide a beneficial impact and =
to have=20
been worth while to create. =20

>=20
>>> * trademarks scale.  There are ~2M design marks with the USTO, =
estimated=20
>>> 20M world wide, and scalable processes and government support to =
handle=20
>>> increased demands.  They have legal standing.  Registration=20
>>> jurisdictions can be expressed as ISO country codes unambiguously
>=20
> the numbers here are actually one of the problems ... what estimates
> have been made as to how many unique logos (when viewed on a mobile
> phone screen from 30cm away) can actually be distinguished by an =
average
> user ?=20

It's a good question.  But if we are really worried about it, we should =
probably=20
consider rolling back DNS.  Because lloyds.co <http://lloyds.co/>.uk, =
l1oyds.co.uk <http://l1oyds.co.uk/>, and lloydds.co.uk =
<http://lloydds.co.uk/>=20
all look somewhat alike when viewed on a phone screen too.  :-)=20

Joking aside, there are well know 'collisions' in the "design mark" =
trademark space -=20
look no further than Paypal and Pandora. =20

There may be a difference here that works in BIMI's and VM Certificate's=20=

favor.  With trademarks, there's a well-defined legal process (and =
system for=20
supporting it, the legal system) for evaluating the relative propensity =
and level=20
of risk associated with confusing marks. =20

I'm not sure if there's an analogous process for DNS names.  If I =
register an "off-by-one"=20
character look-alike domain name, can a well known brand do anything =
about it at all,=20
other than try to buy it from me? =20

>=20
> also, most people are rubbish at remembering what logos look like
>=20
>        https://www.signs.com/branded-in-memory/ =
<https://www.signs.com/branded-in-memory/>


Thank you, great resource!  And a facinating set of studies.  I'll write =
something more=20
after I've had a chance to sleep and give it a think. =20

Thede


>=20
> - --=20
> richard                                                   Richard =
Clayton
>=20
> Those who would give up essential Liberty, to purchase a little =
temporary=20
> Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov =
1755
>=20
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> wer3de7TQB3odl4wYGxiUrb2
> =3DagVd
> -----END PGP SIGNATURE-----
>=20
> --=20
> bimi mailing list
> bimi@ietf.org
> https://www.ietf.org/mailman/listinfo/bimi


--
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
L: https://www.linkedin.com/in/thede
M: 415-420-8615


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<html><head><meta http-equiv=3D"Content-Type" content=3D"text/html; =
charset=3Dus-ascii"></head><body style=3D"word-wrap: break-word; =
-webkit-nbsp-mode: space; line-break: after-white-space;" class=3D""><br =
class=3D""><div class=3D""><div dir=3D"auto" style=3D"word-wrap: =
break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" =
class=3D""><br class=3D""></div><div dir=3D"auto" style=3D"word-wrap: =
break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" =
class=3D"">Hi Richard,&nbsp;</div><div dir=3D"auto" style=3D"word-wrap: =
break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" =
class=3D"">Thank you for your thoughful response. &nbsp;I have responded =
in a few&nbsp;</div><div dir=3D"auto" style=3D"word-wrap: break-word; =
-webkit-nbsp-mode: space; line-break: after-white-space;" =
class=3D"">places below, and also ask you some questions. =
&nbsp;</div><br class=3D"Apple-interchange-newline">
</div>
<div><br class=3D""><blockquote type=3D"cite" class=3D""><div =
class=3D"">On Feb 13, 2019, at 14:51, Richard Clayton &lt;<a =
href=3D"mailto:richard@highwayman.com" =
class=3D"">richard@highwayman.com</a>&gt; wrote:</div><br =
class=3D"Apple-interchange-newline"><div class=3D""><div =
class=3D"">-----BEGIN PGP SIGNED MESSAGE-----<br class=3D"">Hash: =
SHA1<br class=3D""><br class=3D"">In message &lt;<a =
href=3D"mailto:ebf7e79e-d651-f385-d0a7-e9a156a59013@dcrocker.net" =
class=3D"">ebf7e79e-d651-f385-d0a7-e9a156a59013@dcrocker.net</a>&gt;, =
Dave<br class=3D"">Crocker &lt;<a href=3D"mailto:dhc@dcrocker.net" =
class=3D"">dhc@dcrocker.net</a>&gt; writes<br class=3D""><br =
class=3D""><blockquote type=3D"cite" class=3D""><blockquote type=3D"cite" =
class=3D"">* Unlike 30 years ago, there are now 50+ Certificate =
Authorities <br class=3D""></blockquote></blockquote><br =
class=3D"">Firefox currently lists 62, with 151 root certificates that =
are trusted<br class=3D""><br class=3D"">your browser may vary<br =
class=3D""><br class=3D""><blockquote type=3D"cite" class=3D"">Also note =
that there are massive problems with exposures and <br =
class=3D"">misbehaviors of the CA operator mix. &nbsp;(Oddly, folks =
inside the security <br class=3D"">community seem unaware of these =
problems, while folks outside the <br class=3D"">security community seem =
to view them as obvious and massive.)<br class=3D""></blockquote><br =
class=3D"">... besides misbehaviour and there is also a significant =
problem with the<br class=3D"">interchangeability of CA's. There are now =
various protocol extensions to<br class=3D"">try and mitigate the issues =
this causes, </div></div></blockquote><div><br class=3D""></div>Can you =
provide a few references that could serve as an =
introduction&nbsp;</div><div>to the interchangeability problem? =
&nbsp;And the extensions? &nbsp;I'd like to&nbsp;</div><div>understand =
how the issues might carry over to our current design =
+&nbsp;</div><div>strategies for VM Certs. &nbsp;Hopefully the same =
issues will not apply,&nbsp;</div><div>but if they do, perhaps they can =
be mitigated. &nbsp;</div><div><div><br class=3D""></div><blockquote =
type=3D"cite" class=3D""><div class=3D""><div class=3D"">but all BIMI =
seems to envisage<br class=3D"">is the use of Certificate Transparency =
to detect unexpected certificates<br class=3D"">after the fact...<br =
class=3D""></div></div></blockquote><blockquote type=3D"cite" =
class=3D""><div class=3D""><div class=3D""><br class=3D"">.... if a CA =
missues a certificate containing a defamatory (or indecent)<br =
class=3D"">logo then catching this once it has been displayed to =
significant<br class=3D"">numbers of people may not be much comfort.<br =
class=3D""></div></div></blockquote><div><br class=3D""></div><div>Agree =
that such a thing would be unfortunate. &nbsp;</div><div><br =
class=3D""></div>It's not mentioned in the VM Cert Guidelines, as its =
content is mainly focused &nbsp;</div><div>on describing the vetting and =
requirements beyond Extended Validation and&nbsp;</div><div>the =
Certificate Profile contents, but there is a straightforward strategy =
here to&nbsp;</div><div>address the concern and situation you highlight. =
&nbsp;</div><div><br class=3D""></div><div><div>Receivers ("Consuming =
Entities" more broadly) can and should prohibit =
(not&nbsp;</div><div>bother?) to display logos made available and =
extracted from newly issued VM&nbsp;</div><div>Certificates. &nbsp;A =
best practice is to allow sufficient time to pass (e.g. =
several&nbsp;</div><div>weeks) so that abuse attempts can be caught. =
&nbsp;(It may be possible to reduce</div><div>this 'wait period' over =
time, as review technologies, risk-assisted =
review&nbsp;</div><div>prioritization, and automation can be brought to =
bear.) &nbsp;</div></div><div><div><br class=3D""></div><div>So unless a =
significant number of people are monitoring the CT logs =
directly&nbsp;</div><div>themselves, under normal circumstances those =
outside the security sphere</div><div>would not see such a logo. =
&nbsp;Meanwhile, if significant numbers of people =
were&nbsp;</div><div>in fact monitoring newly issued certs in the CT =
logs, that would be fantastic! &nbsp;:-)</div><div><br =
class=3D""></div><div>Second point. &nbsp;There are several advantages =
and benfits to mandatory CT&nbsp;</div><div>logging besides the 'catch =
while in review' period enabled by transparency. =
&nbsp;</div><div>Offhand, CT implies a history of data to assess CA =
quality over time (as a basis of&nbsp;</div><div>CA reputation), and the =
CT logs are a direct source of certificates =
independent&nbsp;</div><div>of DNS (helpful, though not a necessary =
means to aid in thwarting tracking&nbsp;</div><div>web-bugs-style via =
DNS)&nbsp;</div><div><br class=3D""></div><div>With regard to what you =
wrote above, 'all BIMI seems to envisage...' -- are</div><div>you =
implying that you are aware of more that can be done - e.g. =
other&nbsp;</div><div>advantages or mitigations possible through CT =
logging? &nbsp;If so, I would love&nbsp;</div><div>to know of additional =
strategies than can improve safety, reduced abuse, =
etc.,&nbsp;</div><div>please share!&nbsp;</div><div><br =
class=3D""></div><blockquote type=3D"cite" class=3D""><div class=3D""><div=
 class=3D"">should the documents explain why some variant of certificate =
pinning is<br class=3D"">not being envisaged ? If only in the security =
considerations section.<br class=3D""></div></div></blockquote><div><br =
class=3D""></div><div>Thanks for mentioning, good point. &nbsp;Yes, we =
should include a discussion of&nbsp;</div><div>the relevance or =
application of pinning. &nbsp;That reminds me -- we should =
also&nbsp;</div><div>add assessment of CAA. &nbsp;Do you have a view =
here? &nbsp;</div><div><br class=3D""></div><div>I do think some MUAs =
would benefit from pinning, particularly for IMAPS =
access.&nbsp;</div><div>IMAP itself could use an extension to signal to =
aware updated clients that&nbsp;</div><div>it is ok to honor/trust/load =
a BIMI-Location header's image URL. &nbsp;</div><div><br =
class=3D""></div><div>The evaluation of VM Certificates and the root and =
intermediate with which they&nbsp;</div><div>are signed, along with the =
extraction and distribution of the embedded logo =
if&nbsp;</div><div>trusted, are generally activities envisioned as =
taking place on a receiver's&nbsp;</div><div>systems. &nbsp;There may be =
less risk of a trust-store compromise in =
those&nbsp;</div><div>environments, vs. on a non-security aware =
end-user's PC. &nbsp;</div><div><br class=3D""></div><blockquote =
type=3D"cite" class=3D""><div class=3D""><div class=3D""><br =
class=3D""><blockquote type=3D"cite" class=3D""><blockquote type=3D"cite" =
class=3D"">spanning the globe and serving a mix of market consituents, =
large and <br class=3D"">small. &nbsp;Supporting VMCs are operationaly =
incremental.<br class=3D""></blockquote><br class=3D"">This being a =
technical forum, I hope we can avoid marketing language. <br =
class=3D""></blockquote><br class=3D"">I think the statement is meant to =
imply "at varying prices" which is<br class=3D"">certainly the case ... =
you can pay $$$$ $$$ $$ or $ for a certificate<br class=3D"">(or get one =
for free) and they are -- from the practical point of view<br =
class=3D"">in securing things -- absolutely identical<br =
class=3D""></div></div></blockquote><div><br class=3D""></div>Yes, thank =
you, I did mean to imply at varying prices. &nbsp;</div><div><br =
class=3D""></div><div><blockquote type=3D"cite" class=3D""><div =
class=3D""><div class=3D""><br class=3D"">It is believed that the reason =
people pay $$$$ is because they are<br class=3D"">effectively purchasing =
a certificate management system rather than just<br class=3D"">a single =
cert.<br class=3D""><br class=3D"">Security Economics in the HTTPS Value =
Chain. Asghari, H., Van Eeten,<br class=3D"">M.J.G., Arnbak, A., &amp; =
Van Eijk, N. (2013). WEIS 2013.<br class=3D""><br class=3D""><blockquote =
type=3D"cite" class=3D"">For the most part, the usual, reasonable =
benefit of a TLS cert is a <br class=3D"">private connection to the site =
you intended. (And note that with the <br class=3D"">popular use of =
self-signed certs even that benefit has some important <br =
class=3D"">limitations.)<br class=3D""></blockquote><br class=3D"">browser=
 changes over the past few years have made self-signed<br =
class=3D"">certificates for HTTPS rather less attractive -- and the =
majority have<br class=3D"">moved to LetsEncrypt. I don't have figures =
for that but it is certainly<br class=3D"">a strong impression<br =
class=3D""><br class=3D"">this change (and the far wider prevalence of =
HTTPS) has brought into<br class=3D"">sharper relief the fact that =
certificates underpin privacy they do not<br class=3D"">especially =
underpin authentication &nbsp;(relevant meme: "It wasn't called<br =
class=3D"">LetsAuthenticate for a reason")<br =
class=3D""></div></div></blockquote><blockquote type=3D"cite" =
class=3D""><div class=3D""><div class=3D""><br class=3D""><blockquote =
type=3D"cite" class=3D""><blockquote type=3D"cite" class=3D"">* Internet =
users want it - clear demand<br class=3D""></blockquote><br =
class=3D"">That claim keeps being made but I've never seen any serious =
<br class=3D"">documentation for it.<br class=3D""></blockquote><br =
class=3D"">Marketing people want it -- that may not be documented but I =
have<br class=3D"">sufficient anecdotes to hand to believe it be the =
main driver here.<br class=3D""></div></div></blockquote><div><br =
class=3D""></div>Generally speaking, marketing people do want it. =
&nbsp;An early trial of some&nbsp;</div><div>parts of BIMI was able to =
recruit both big and small brands, despite =
some&nbsp;</div><div>substantial effort required on their part. &nbsp; =
They are often promoters of a&nbsp;</div><div>brand's brand. =
&nbsp;However, if it were just marketers expressing =
interest,&nbsp;</div><div>I personally would be worried it will be less =
likely to get anywhere. &nbsp;</div><div><br =
class=3D""></div><div><blockquote type=3D"cite" class=3D""><div =
class=3D""><div class=3D""><br class=3D""><blockquote type=3D"cite" =
class=3D"">Worse is the question of efficacy.<br class=3D""><br =
class=3D"">What is the end-user benefit in having marks displayed? =
&nbsp;I'll suggest <br class=3D"">you point at, and comment on, the =
considerable research about this point <br class=3D"">that was done when =
the BIMI effort started a couple of years ago.<br =
class=3D""></blockquote><br class=3D"">yes please ... there exists =
research to show there are no security<br class=3D"">benefits, so =
presumably the benefit is some sort of increase in<br class=3D"">happiness=
 in seeing logos; or perhaps the benefit is in rapid selection<br =
class=3D"">of which mail to discard and which to open ? If you recognise =
the logo<br class=3D"">then delete it ??<br =
class=3D""></div></div></blockquote><div><br class=3D""></div><div>I'm =
not sure we can say conclusively what the research says, as there =
are&nbsp;</div><div>plenty of limitations, at least with the studies I =
am aware of. &nbsp;</div><div><br class=3D""></div><div>I do think the =
research indicated measured effects on end user choices in =
the&nbsp;</div><div>Seznam study were small, and consequently any =
security benefits made&nbsp;</div><div>possible through end-user =
mediated choices (with their study design) would&nbsp;</div><div>be =
necessarily small. &nbsp;&nbsp;</div><div><br class=3D""></div><div>But =
such a conclusion is a very different thing than making the =
conclusion&nbsp;</div><div>that the security benefits of BIMI's broad =
adoption will be small. &nbsp;There are&nbsp;</div><div>a great many =
more factors at play. &nbsp;</div><div><br class=3D""></div><div>A =
relevant analogy here is the difference in the importance of =
end-user&nbsp;</div><div>mediated outcomes with two different safety =
devices commonplace in&nbsp;</div><div>automobiles: seatbelts vs =
airbags. &nbsp;Seatbelts require user-action, =
user&nbsp;</div><div>training, and have various user-influenced failure =
modes (failing to&nbsp;put&nbsp;</div><div>them on, or putting them on =
improperly which can do more harm than&nbsp;</div><div>good). =
&nbsp;Training and practice can help (implying costs,&nbsp;but worth it =
with&nbsp;</div><div>people's lives at stake). &nbsp;Training for =
reading email headers or&nbsp;</div><div>differentiating logos/non =
logos, maybe less so. &nbsp;</div><div><br class=3D""></div><div>Airbags, =
by comparision, do not require changes in end-user choices =
to&nbsp;</div><div>improve outcomes. &nbsp;They are part of the =
infrastructure of the car, safer&nbsp;</div><div>by design. &nbsp; BIMI =
is airbags. &nbsp;</div><div><br class=3D""></div><div>BIMI's primary =
mechanism of improved safety is through driving adoption of =
actor&nbsp;</div><div>authentication (sender authentication in the =
context of email), making impersonation&nbsp;</div><div>attacks through =
existing applications harder, and motivating higher levels =
of&nbsp;</div><div>real-world / online identity transparency. =
&nbsp;</div><div><br class=3D""></div><div>As to increase happiness and =
rapid selection, you nailed it. &nbsp;That too! &nbsp;</div><div><br =
class=3D""></div><blockquote type=3D"cite" class=3D""><div class=3D""><div=
 class=3D""><br class=3D""><blockquote type=3D"cite" =
class=3D""><blockquote type=3D"cite" class=3D"">* authentication schemes =
necessary for safe use a primary anticipated <br class=3D"">application =
having 2 billion users is already widely supported<br =
class=3D""></blockquote><br class=3D"">This seems to be another =
component-level comment, but I'm not certain.<br class=3D""><br =
class=3D"">Hoping that you are not commenting on the underlying crypto =
algorithms, <br class=3D"">I'll guess you mean SPF, DKIM and DMARC. =
&nbsp;<br class=3D""></blockquote><br class=3D"">You could probably =
argue that the number of "users" of SPF, DKIM and<br class=3D"">DMARC =
was under 10,000 -- statistics like the number of mailboxes<br =
class=3D"">involved are skewed by less than 10 large companies, and the =
number of<br class=3D"">domains involved are skewed by (a) spammers and =
(b) some large DNS<br class=3D"">providers.<br =
class=3D""></div></div></blockquote><div><br class=3D""></div><div>True. =
&nbsp;So by some definitions of scalable, SPF, DKIM, and DMARC are =
small. &nbsp;</div><div>But in terms of impact, there's been at least a =
little bit of impact for nearly every&nbsp;</div><div>Internet email =
user (Facebook alone has 2.3 B monthly actives, and they send =
with&nbsp;</div><div>DMARC)&nbsp;</div><div><br class=3D""></div><div>I =
have clear biases, but to me DMARC adoption, limited though it is at =
this point,&nbsp;</div><div>exmplifies how a technology does have to be =
directly adopted by every end user&nbsp;</div><div>of the Internet (on =
their own device) to provide a beneficial impact and to =
have&nbsp;</div><div>been worth while to create. &nbsp;</div><div><br =
class=3D""></div><blockquote type=3D"cite" class=3D""><div class=3D""><div=
 class=3D""><br class=3D""><blockquote type=3D"cite" =
class=3D""><blockquote type=3D"cite" class=3D"">* trademarks scale. =
&nbsp;There are ~2M design marks with the USTO, estimated <br =
class=3D"">20M world wide, and scalable processes and government support =
to handle <br class=3D"">increased demands. &nbsp;They have legal =
standing. &nbsp;Registration <br class=3D"">jurisdictions can be =
expressed as ISO country codes unambiguously<br =
class=3D""></blockquote></blockquote><br class=3D"">the numbers here are =
actually one of the problems ... what estimates<br class=3D"">have been =
made as to how many unique logos (when viewed on a mobile<br =
class=3D"">phone screen from 30cm away) can actually be distinguished by =
an average<br class=3D"">user ? <br =
class=3D""></div></div></blockquote><div><br class=3D""></div>It's a =
good question. &nbsp;But if we are really worried about it, we should =
probably&nbsp;</div><div>consider rolling back DNS. &nbsp;Because <a =
href=3D"http://lloyds.co" class=3D"">lloyds.co</a>.uk, <a =
href=3D"http://l1oyds.co.uk" class=3D"">l1oyds.co.uk</a>, and <a =
href=3D"http://lloydds.co.uk" =
class=3D"">lloydds.co.uk</a>&nbsp;</div><div>all look somewhat alike =
when viewed on a phone screen too. &nbsp;:-)&nbsp;</div><div><br =
class=3D""></div><div>Joking aside, there are well know 'collisions' in =
the "design mark" trademark space -&nbsp;</div><div>look no further than =
Paypal and Pandora. &nbsp;</div><div><br class=3D""></div><div>There may =
be a difference here that works in BIMI's and VM =
Certificate's&nbsp;</div><div>favor. &nbsp;With trademarks, there's a =
well-defined legal process (and system for&nbsp;</div><div>supporting =
it, the legal system) for evaluating the relative propensity and =
level&nbsp;</div><div>of risk associated with confusing marks. =
&nbsp;</div><div><br class=3D""></div><div>I'm not sure if there's an =
analogous process for DNS names. &nbsp;If I register an =
"off-by-one"&nbsp;</div><div>character look-alike domain name, can a =
well known brand do anything about it at all,&nbsp;</div><div>other than =
try to buy it from me? &nbsp;</div><div><br =
class=3D""></div><div><blockquote type=3D"cite" class=3D""><div =
class=3D""><div class=3D""><br class=3D"">also, most people are rubbish =
at remembering what logos look like<br class=3D""><br class=3D""> =
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a =
href=3D"https://www.signs.com/branded-in-memory/" =
class=3D"">https://www.signs.com/branded-in-memory/</a><br =
class=3D""></div></div></blockquote><div><br class=3D""></div><br =
class=3D""><div>Thank you, great resource! &nbsp;And a facinating set of =
studies. &nbsp;I'll write something more&nbsp;</div><div>after I've had =
a chance to sleep and give it a think. &nbsp;</div><div><br =
class=3D""></div><div>Thede</div><div><br class=3D""></div><br =
class=3D""><blockquote type=3D"cite" class=3D""><div class=3D""><div =
class=3D""><br class=3D"">- -- <br class=3D"">richard =
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbs=
p;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
bsp;Richard Clayton<br class=3D""><br class=3D"">Those who would give up =
essential Liberty, to purchase a little temporary <br class=3D"">Safety, =
deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755<br =
class=3D""><br class=3D"">-----BEGIN PGP SIGNATURE-----<br =
class=3D"">Version: PGPsdk version 1.7.1<br class=3D""><br =
class=3D"">iQA/AwUBXGR1Wzu8z1Kouez7EQJg3gCfXjhWf+O2uXq0yIdeJ3s+jChYn8sAmwb=
3<br class=3D"">wer3de7TQB3odl4wYGxiUrb2<br class=3D"">=3DagVd<br =
class=3D"">-----END PGP SIGNATURE-----<br class=3D""><br class=3D"">-- =
<br class=3D"">bimi mailing list<br class=3D""><a =
href=3D"mailto:bimi@ietf.org" class=3D"">bimi@ietf.org</a><br =
class=3D"">https://www.ietf.org/mailman/listinfo/bimi<br =
class=3D""></div></div></blockquote></div><br class=3D""><div =
class=3D""><br class=3D""></div><div class=3D""><div>--</div><div>Thede =
Loder</div><div>Managing Director, Skye Logicworks LLC</div><div>E: <a =
href=3D"mailto:thede@skyelogicworks.com" =
class=3D"">thede@skyelogicworks.com</a></div><div>L: <a =
href=3D"https://www.linkedin.com/in/thede" =
class=3D"">https://www.linkedin.com/in/thede</a></div><div>M: =
415-420-8615</div></div><div class=3D""><br =
class=3D""></div></body></html>=

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From: Stephen Farrell <stephen.farrell@cs.tcd.ie>
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Message-ID: <69304caf-2e46-d223-9e53-80b8c18ab25f@cs.tcd.ie>
Date: Fri, 15 Feb 2019 16:16:56 +0000
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Archived-At: <https://mailarchive.ietf.org/arch/msg/bimi/ANQSLrJq_H4_GLfZelNufXgMm0U>
Subject: Re: [Bimi] (non)desire for bimi
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From: Stephen Farrell <stephen.farrell@cs.tcd.ie>
To: Terry Zink <tzink=40terryzink.com@dmarc.ietf.org>,
 "bimi@ietf.org" <bimi@ietf.org>
Message-ID: <69304caf-2e46-d223-9e53-80b8c18ab25f@cs.tcd.ie>
Subject: Re: [Bimi] (non)desire for bimi
References: <aa919aeb-caa1-6494-259d-a553b238c268@cs.tcd.ie>
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Hi Terry,

Just on this point for now...

On 14/02/2019 23:36, Terry Zink wrote:
>> In fact, my reading of bimi is that it does attempt to force a
>> receiving MTA/MS to actively download the image(s) and replace
>> the URL with one pointing at the MS (or nearby) - not doing so
>> would expose users of the MUAs using that MS to tracking once
>> those MUAs de-reference bimi URLs from the sender.
>=20
> Where does it say that in the BIMI spec?

I'd have to go check the drafts again, but that's how it
was described to me at [1] and that matches my recollection
of the drafts.

Cheers,
S.

[1] https://mailarchive.ietf.org/arch/msg/spasm/cf-jmY5tOx-zIdklMyfLGdp9Y=
qY

>=20
>=20
> I helped write and edit some of the first documents for BIMI. For the b=
rand, you upload an image somewhere, and create a DNS record that points =
to it. You then have it signed so that it can be verified by an email rec=
eiver. As a mail receiver, you use a bunch of DNS checks along with stand=
ard email auth checks to figure out where and if to pull the image.
>=20
>=20
> As an email receiver, you could choose to pull it from where the brand =
publishes it (and therefore deal with the unreliability of everyone else'=
s architecture), or you could pull it locally and replicate it on your ow=
n infrastructure. Indeed, that's already done today. If I'm an email rece=
iver and I'm showing images based upon my best guess of what a brand's lo=
go is, and a brand instead tells me what the authoritative source is, the=
n I go pick it up from there instead of scraping it from the web.
>=20
>=20
> If BIMI requires the things you say it does, I'd like to understand whe=
re.

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From: Terry Zink <tzink@terryzink.com>
To: "bimi@ietf.org" <bimi@ietf.org>
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Archived-At: <https://mailarchive.ietf.org/arch/msg/bimi/RKBfoHeV7WYk7SabofM7El7yqcw>
Subject: Re: [Bimi] (non)desire for bimi
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--_000_BL0PR11MB31073C55866BF10C07A1184FA9600BL0PR11MB3107namp_
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Hi, Dave,

> Terry, in the context of usability design, language like "all you need
> is a checkbox" hasn't been credible for at least 35 years.

LOL!

Yes, I know. I phrased it that way on purpose - to oversimplify the discuss=
ion as if to say "All that's required is a simple way to disable it?"

________________________________
From: Dave Crocker <dhc@dcrocker.net>
Sent: Thursday, February 14, 2019 5:00 PM
To: Terry Zink; bimi@ietf.org
Subject: Re: [Bimi] (non)desire for bimi

On 2/14/2019 3:36 PM, Terry Zink wrote:
> It sounds to me like you're saying you want to turn off BIMI logos in an
> email client. All you need is a checkbox in the MUA?

Terry, in the context of usability design, language like "all you need
is a checkbox" hasn't been credible for at least 35 years.

d/

--
Dave Crocker
Brandenburg InternetWorking
bbiw.net

--_000_BL0PR11MB31073C55866BF10C07A1184FA9600BL0PR11MB3107namp_
Content-Type: text/html; charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable

<html>
<head>
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Diso-8859-=
1">
<style type=3D"text/css" style=3D"display:none;"> P {margin-top:0;margin-bo=
ttom:0;} </style>
</head>
<body dir=3D"ltr">
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Hi, Dave,<br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">&gt; Terry, in the context =
of usability design, language like &quot;all you need
<br>
&gt; is a checkbox&quot; hasn't been credible for at least 35 years.</span>=
</font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">LOL!</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt"><br>
</span></font></div>
<div style=3D"font-family: Calibri, Arial, Helvetica, sans-serif; font-size=
: 12pt; color: rgb(0, 0, 0);">
<font size=3D"2"><span style=3D"font-size:11pt">Yes, I know. I phrased it t=
hat way on purpose - to oversimplify the discussion as if to say &quot;All =
that's required is a simple way to disable it?&quot;</span></font><br>
</div>
<div id=3D"appendonsend"></div>
<div style=3D"font-family:Calibri,Arial,Helvetica,sans-serif; font-size:12p=
t; color:rgb(0,0,0)">
<br>
</div>
<hr tabindex=3D"-1" style=3D"display:inline-block; width:98%">
<div id=3D"divRplyFwdMsg" dir=3D"ltr"><font style=3D"font-size:11pt" face=
=3D"Calibri, sans-serif" color=3D"#000000"><b>From:</b> Dave Crocker &lt;dh=
c@dcrocker.net&gt;<br>
<b>Sent:</b> Thursday, February 14, 2019 5:00 PM<br>
<b>To:</b> Terry Zink; bimi@ietf.org<br>
<b>Subject:</b> Re: [Bimi] (non)desire for bimi</font>
<div>&nbsp;</div>
</div>
<div class=3D"BodyFragment"><font size=3D"2"><span style=3D"font-size:11pt"=
>
<div class=3D"PlainText">On 2/14/2019 3:36 PM, Terry Zink wrote:<br>
&gt; It sounds to me like you're saying you want to turn off BIMI logos in =
an <br>
&gt; email client. All you need is a checkbox in the MUA?<br>
<br>
Terry, in the context of usability design, language like &quot;all you need=
 <br>
is a checkbox&quot; hasn't been credible for at least 35 years.<br>
<br>
d/<br>
<br>
-- <br>
Dave Crocker<br>
Brandenburg InternetWorking<br>
bbiw.net<br>
</div>
</span></font></div>
</body>
</html>

--_000_BL0PR11MB31073C55866BF10C07A1184FA9600BL0PR11MB3107namp_--


From nobody Sat Feb 16 06:04:22 2019
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Subject: Re: [Bimi] (non)desire for bimi
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Am 14.02.19 um 11:57 schrieb Stephen Farrell:
> I also just do not want to see your logos, thanks.

Hello,

I agree with Stephen.

We all, but specially MUA developer/maintainer, fail to teach the user
what the technical meaning of RFC5322.From is.
It is simply text choosed by message originator, no difference to RFC5322.subject

Users expect this to be something other. That's the problem.

So we created these horrible zoo named SPF, DKIM, DMARC and ARC.
And what's the result?

RFC5322.From contain something I use to name "Display Name"
All the authentication tech ignore this part.
But what do MUAs present as "FROM" ?
Most of the time exactly this last piece of unauthenticated data.

All, what BIMI could do, is to teach
"Hey User, this message from $BRAND is only valid if you also see $BRAND's logo"

So BIMI sounds to me like an authentication method for the display name.
I would say, we failed...

Andreas


From nobody Sat Feb 16 08:07:37 2019
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On Feb 16, 2019, at 06:03, A. Schulze <sca@andreasschulze.de> wrote:
>
>
>> Am 14.02.19 um 11:57 schrieb Stephen Farrell:
>> I also just do not want to see your logos, thanks.
>
>
> I agree with Stephen.

Personal preferences of visual message presentation and mua visual
design (while interesting) should not be really relevant to this
discussion imo.


> All, what BIMI could do, is to teach
> "Hey User, this message from $BRAND is only valid if you also see $BRAND's logo"
>

And that would be bad thing?


From nobody Sat Feb 16 08:12:06 2019
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From: Dave Crocker <dhc@dcrocker.net>
Organization: Brandenburg InternetWorking
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On 2/16/2019 8:07 AM, Marcel Becker wrote:
>> All, what BIMI could do, is to teach
>> "Hey User, this message from $BRAND is only valid if you also see $BRAND's logo"
>>
> And that would be bad thing?


Except, of course, that it will not have that effect on users, because 
there is extensive experience demonstrating that users mostly do not 
learn or use such signals.

d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


From nobody Sat Feb 16 08:17:10 2019
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To: Marcel Becker <marcel.becker=40verizonmedia.com@dmarc.ietf.org>, bimi@ietf.org
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From: Stephen Farrell <stephen.farrell@cs.tcd.ie>
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Date: Sat, 16 Feb 2019 16:17:00 +0000
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Archived-At: <https://mailarchive.ietf.org/arch/msg/bimi/dMJpjgLj1oNPE6SrIhHc6vVgwcM>
Subject: Re: [Bimi] (non)desire for bimi
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From: Stephen Farrell <stephen.farrell@cs.tcd.ie>
To: Marcel Becker <marcel.becker=40verizonmedia.com@dmarc.ietf.org>,
 bimi@ietf.org
Message-ID: <2e957f28-4589-60ab-b48e-30fbdb4cc12d@cs.tcd.ie>
Subject: Re: [Bimi] (non)desire for bimi
References: <aa919aeb-caa1-6494-259d-a553b238c268@cs.tcd.ie>
 <3d9231e9-6936-cc02-000e-a4d7df919bb4@andreasschulze.de>
 <CAAYvrBvGediUY1W9PZ+JuS585Mk8wxLpFq7TZELSOF-NSp5CyQ@mail.gmail.com>
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Hiya,

On 16/02/2019 16:07, Marcel Becker wrote:
> Personal preferences of visual message presentation=20

To an extent, yes. The fact that you or I have some preference
here isn't very relevant, being effectively anecdotal. The reasons
for those preferences (and reasons have been described) are
however entirely relevant.

> and mua visual
> design (while interesting) should not be really relevant to this
> discussion imo.

I disagree here though - the proponents of bimi are arguing or
assuming that presentation of a logo will have some positive
effect. ISTM that means that calls for providing some convincing
arguments about MUA visual design (which admittedly is not a
common thing in an IETF context). I've yet to see such argument
offered.

Cheers,
S.

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From nobody Sat Feb 16 08:25:01 2019
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From: Marcel Becker <marcel.becker@verizonmedia.com>
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Subject: Re: [Bimi] (non)desire for bimi
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On Feb 16, 2019, at 08:11, Dave Crocker <dhc@dcrocker.net> wrote:
>
>>> All, what BIMI could do, is to teach
>>> "Hey User, this message from $BRAND is only valid if you also see $BRAN=
D's logo"
>>>
>> And that would be bad thing?
>
>
> Except, of course, that it will not have that effect on users, because th=
ere is extensive experience demonstrating that users mostly do not learn or=
 use such signals.

While I usually tend to agree with that statement it is =E2=80=94 in that
absolut form =E2=80=94 not necessarily true. We know that, given time, user=
s
are quite capable of learning and using such signals. When
specifically designed for that task.

But above I was merely reacting to a statement portraying that
potential outcome as failure. IF it had that effect, I wouldn=E2=80=99t cal=
l
it failure. But that=E2=80=99s besides the point of this conversation now a=
s
well so I will shut up.


From nobody Sat Feb 16 09:11:21 2019
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To: Marcel Becker <marcel.becker=40verizonmedia.com@dmarc.ietf.org>, bimi@ietf.org
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Subject: Re: [Bimi] (non)desire for bimi
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On 2/16/2019 8:24 AM, Marcel Becker wrote:
> On Feb 16, 2019, at 08:11, Dave Crocker <dhc@dcrocker.net> wrote:
>> Except, of course, that it will not have that effect on users, because there is extensive experience demonstrating that users mostly do not learn or use such signals.
> 
> While I usually tend to agree with that statement it is â€” in that
> absolut form â€” not necessarily true. We know that, given time, users
> are quite capable of learning and using such signals. When
> specifically designed for that task.


In real life, for this kind of task, no, they aren't.

On the average, they don't have an adequate threat model, they do not 
understand the security mechanisms, and they do not allocate the 
necessary time and effort to making the real-time decision.

If you have evidence of average users making security-related decisions 
in real-time -- in the midst of boring, daily tasks -- please provide it.

d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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References: <aa919aeb-caa1-6494-259d-a553b238c268@cs.tcd.ie> <3d9231e9-6936-cc02-000e-a4d7df919bb4@andreasschulze.de> <CAAYvrBvGediUY1W9PZ+JuS585Mk8wxLpFq7TZELSOF-NSp5CyQ@mail.gmail.com> <5c7a10e3-47a0-e84a-d78a-dea5c44fb2ae@dcrocker.net> <CAAYvrBumzJrj51VdOYEf_Tmo4X-MhvfuabWHb_p5embAe0uAow@mail.gmail.com> <0245cd12-2965-86ca-78e4-b3b1996e6efe@gmail.com>
To: bimi@ietf.org, Stephen Farrell <stephen.farrell@cs.tcd.ie>, Dave Crocker <dcrocker@gmail.com>, Marcel Becker <marcel.becker@oath.com>
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> On Feb 16, 2019, at 12:03, Dave Crocker <dcrocker@gmail.com> wrote:
> On 2/16/2019 8:24 AM, Marcel Becker wrote:
>> On Feb 16, 2019, at 08:11, Dave Crocker <dhc@dcrocker.net> wrote:
>>> Except, of course, that it will not have that effect on users, =
because there is extensive experience demonstrating that users mostly do =
not learn or use such signals.
>> While I usually tend to agree with that statement it is =E2=80=94 in =
that
>> absolut form =E2=80=94 not necessarily true. We know that, given =
time, users
>> are quite capable of learning and using such signals. When
>> specifically designed for that task.
>=20
>=20
> In real life, for this kind of task, no, they aren't.
>=20
> On the average, they don't have an adequate threat model, they do not =
understand the security mechanisms, and they do not allocate the =
necessary time and effort to making the real-time decision.
>=20
> If you have evidence of average users making security-related =
decisions in real-time -- in the midst of boring, daily tasks -- please =
provide it.


If end users treat messages with or without logos exactly the same, =
through what means will end users be made worse off or less safe when =
BIMI-sourced logos are widely used? =20

Thede


> d/
>=20
> --=20
> Dave Crocker
> Brandenburg InternetWorking
> bbiw.net
>=20

=E2=80=94
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: +1-415-420-8615




From nobody Sun Feb 17 18:50:33 2019
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From: Dave Crocker <dhc@dcrocker.net>
To: Thede Loder <thede@skyelogicworks.com>
References: <aa919aeb-caa1-6494-259d-a553b238c268@cs.tcd.ie> <3d9231e9-6936-cc02-000e-a4d7df919bb4@andreasschulze.de> <CAAYvrBvGediUY1W9PZ+JuS585Mk8wxLpFq7TZELSOF-NSp5CyQ@mail.gmail.com> <5c7a10e3-47a0-e84a-d78a-dea5c44fb2ae@dcrocker.net> <CAAYvrBumzJrj51VdOYEf_Tmo4X-MhvfuabWHb_p5embAe0uAow@mail.gmail.com> <0245cd12-2965-86ca-78e4-b3b1996e6efe@gmail.com> <A08D52DA-AC05-4A6A-BF9C-AEF2239E8F61@skyelogicworks.com>
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Subject: Re: [Bimi] (non)desire for bimi
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On 2/17/2019 5:55 PM, Thede Loder wrote:
> If end users treat messages with or without logos exactly the same, through what means will end users be made worse off or less safe when BIMI-sourced logos are widely used?


Thede,

This line of logic implies that the only valid argument against doing a 
standard is demonstrable proof that it will do harm.

Besides that basic flaw in the implied foundation of your question, 
others have noted a variety of concerns both larger strategic 
opportunity cost and narrow, increased security exposures, and, of 
course, plausible misuse.

There is also the concern for the cost of doing a standard; they are 
extremely expensive.


d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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Subject: Re: [Bimi] (non)desire for bimi
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> On Feb 17, 2019, at 21:50, Dave Crocker <dhc@dcrocker.net> wrote:
>=20
> On 2/17/2019 5:55 PM, Thede Loder wrote:
>> If end users treat messages with or without logos exactly the same, =
through what means will end users be made worse off or less safe when =
BIMI-sourced logos are widely used?
>=20
>=20
> Thede,
>=20
> This line of logic implies that the only valid argument against doing =
a standard is demonstrable proof that it will do harm.

Which line of logic (or form of logic) lets you derive that implication? =
 =20

Even if we assume that the premise is true (end users treat messages =
exactly the same), and if we agree that this implies end users will not =
be made worse off through their own choices as a consequence, it says =
nothing of other mechanisms through which users might be made worse off =
(or better off).  (If A implies B, it does not hold that not A implies =
not B.  The contrapositive does hold). =20

Under the logic rules that I am familiar with, your proposed implication =
is not what is implied (nor am I implying it). =20


I asked the question to help move the discussion forward.  Maybe we can =
agree on some things. =20

If people believe that end users treat messages with and without logos =
exactly the same, then we could potentially move on from considering the =
positive or negative implications of end user-mediated choices.  End =
user choices can neither be a cause of improvement nor a cause of =
worsening. =20

On the other hand, and given that end user security and safety is really =
really important, it might not be the wisest thing to assume away =
end-user mediated choices as a potential factor of change in outcomes. =20=


If we let in the possibility that changes in choices could exist and may =
make users worse off, we have to let in the possibility that end-user =
choices may be a means through which we can make users better off.  One =
cannot have it both ways. =20

My personal opinion is that we need to leave open the possibility, =
because to do otherwise violates the engineering practice of =
=E2=80=98fail-safe=E2=80=99. =20

(That said, none of BIMI=E2=80=99s proponents are arguing that end =
users' choices resulting from the display of logos will be a primary or =
substantive cause of improvement in outcomes.  No one is saying that =
this mechanism should even be considered for reasons other than for its =
potential to reduce safety.  If you see language in the documentation =
asserting otherwise, please bring it to the group=E2=80=99s attention )  =
=20


The other reason I asked the question above was to motivate disclosure =
of additional objections to BIMI.  =E2=80=9CBIMI won=E2=80=99t do what =
its designers think it will do=E2=80=9D does not seem like a reasonable =
justification for disqualify it, even if it were true.  Let=E2=80=99s =
begin to consider the other issues. =20

> Besides that basic flaw in the implied foundation of your question, =
others have noted a variety of concerns both larger strategic =
opportunity cost and narrow, increased security exposures, and, of =
course, plausible misuse.
>=20
> There is also the concern for the cost of doing a standard; they are =
extremely expensive.



What I hear from the above as additional concerns are:=20

A) larger strategic opportunity costs
B) narrow, increased security exposures=20
C) plausable misuse
D) extremely expense of doing a standard=20


Can you elaborate on A?  Help us understand these costs. =20

Can you provide examples for B and C so that we can begin a discussion =
of mitigation strategies?   =20

Regarding D, let=E2=80=99s begin a larger discussion of costs.  Given =
your experience, where do you see the costs in doing a standard? =20


Thede



> d/
>=20
> --=20
> Dave Crocker
> Brandenburg InternetWorking
> bbiw.net


=E2=80=94
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: +1-415-420-8615



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From: Thede Loder <thede@skyelogicworks.com>
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Subject: Re: [Bimi] (non)desire for bimi
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> On Feb 14, 2019, at 13:44, Stephen Farrell <stephen.farrell@cs.tcd.ie> =
wrote:
>> On 14/02/2019 17:08, Terry Zink wrote:
>> Are you saying these are all fine but in the sender photo it isn't?
>> What's the fundamental difference between seeing a company's logo in
>> the sender photo vs seeing it in the body of an email? Is it just a
>> matter of turning of HTML and preventing those from loading?
>=20
> I don't see sender photos and do not render HTML, except on
> mobile device MUAs where I do not get that choice, which is,
> for me, negative. Were bimi standardised it is entirely
> unclear to me how various MUAs might handle it. But I very
> much doubt that mobile device MUAs would provide that level
> of user-control for bimi as they do not for bodies. And all
> of us here are likely far more capable of configuring things
> than most users.

Hi Stephen,=20

Knowing your personal dislike of HTML-based email, and also that ~1 =
billion =20
people read HTML email messages each day, many of whom like seeing=20
graphics, tables, and other mark up, would you have proposed back when=20=

it was being considered for standardiation that it should never be =
developed=20
or standardized? =20


>=20
>>> As someone who sends email (not as a bulk sender) from various
>>> domains that I operate, I do not want to pay =E2=82=AC=E2=82=AC=E2=82=AC=
 to someone for an
>>> additional cert, nor for an "approved" logo, in order to increase
>>> the chances that my mail gets delivered.
>>=20
>> Nobody is going to make you buy a cert, nobody is going to make you
>> buy a logo, and so forth. It's up to you.
>>=20
>> BIMI is an add-on; it augments the default experience, the lack of it
>> doesn't downgrade the default experience.
>=20
> Perhaps. Nonetheless there is at least one large mail service
> that sends all mail from some domains I operate (that have never
> sent spam and that have had stable IP addresses for years, DKIM
> etc all good) to /dev/null and who won't respond to any form of
> poking to try get that fixed despite a number of attempts. And
> that provider is used (as MX) by people with whom I do need to
> correspond, so I'm forced to use a different mail a/c to mail
> those folks.
>=20
> Yes I do indeed fear that bimi could and would be (ab)used by
> some services to do more such dis-service. ISTM that damages
> the mail environment rather than enhances it.

Your fear is justifiable. =20

One can imagine future anti-spam or anti-fraud systems.  They could =20
include message scoring functions that assign messages=20
from domains lacking authentication setup (or which do not have a valid=20=

VM Cert) lower scores.  And one can also imagine that this scoring=20
strategy will have a larger negative impact on deliverability if too few=20=

other post-delivery derived reputation signals are available for a given=20=

sender.  In other words, low volume and newly registered domains. =20

While potentially raising the costs differentially to prohibative levels=20=

for some of the =E2=80=9Cbad guys=E2=80=9D, cost is also raised for =
those who were not=20
causing harm under the original system design; the =E2=80=98good =
actors=E2=80=99 have=20
increased costs to continue to to get what they had before. =20

An analogy here from the offline world: =E2=80=9CBecause criminals =
abused=20
ID-less open flying previously the norm for air travel, a system was=20
implemented in which everyone must now present IDs at airports;=20
if fliers do not have IDs they have to bear the costs of going out and=20=

getting them, whether or not they were a good actor or a bad actor.  =E2=80=
=9C =20


I think the relevant question is:=20

If BIMI adoption contributes to a shift in the norms and certain costs=20=

associated with effectively using applicable existing media, on the=20
balance, have we made these media better for the actors we care=20
about? =20


>>=20
>> Again, I'm unclear about the context of this statement. Nobody is
>> going to make you as a sender, brand, or receiver send with BIMI.
>=20
> I'm afraid that continues to be a concern of mine. (As an aside,
> I am not a "brand" and have no ambition to become one:-)
>=20
>> Nobody is going to make you retrieve logos from a store, nobody is
>> going to make you verify any log, nobody is going to make you process
>> additional headers.
>=20
> In fact, my reading of bimi is that it does attempt to force a
> receiving MTA/MS to actively download the image(s) and replace
> the URL with one pointing at the MS (or nearby) - not doing so
> would expose users of the MUAs using that MS to tracking once
> those MUAs de-reference bimi URLs from the sender.

Tracking is a concern and my personal take is that I=E2=80=99d like to =
see it=20
become either impractical or completely transparent (or both)?.  =20
Can someone from the Authindicators Working Group comment on
Stephen=E2=80=99s interpretation?   Stephen, can you point us to a =
section? =20


>=20
>> Instead, it's about enhancing the email experience for those
>> motivated to do so. And, BIMI provides a way to do this.
>=20
> I realise that's your/the proponents position. Mine is that
> bimi is only a negative.

This is certainly a valid position, and thank you for stating it.  This =
is=20
in part what having a dialogue is about. =20



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Subject: Re: [Bimi] (non)desire for bimi
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On 2/18/2019 7:59 AM, Thede Loder wrote:
> 
>> On Feb 17, 2019, at 21:50, Dave Crocker <dhc@dcrocker.net> wrote:
> Even if we assume that the premise is true (end users treat messages exactly the same), and if we agree that this implies end users will not be made worse off through their own choices as a consequence, it says nothing of other mechanisms through which users might be made worse off (or better off). 

Yes, limiting the scope of discussion to the topic at hand is certainly 
constraining.

So, how is your point relevant to an evaluation of /this/ proposal?


> I asked the question to help move the discussion forward.  Maybe we can agree on some things.

Thede, there has already been a number of very substantial concerns 
raised.  You seem to be focusing on trying to raise new ones rather than 
dealing with the ones already raised.  Your summary list, below, is more 
helpful.


> If people believe that end users treat messages with and without logos exactly the same, then we could potentially move on from considering the positive or negative implications of end user-mediated choices. 

We could do that if Bimi documentation and its advocates didn't keep 
suggesting improvements in recipient handling of email.


> End user choices can neither be a cause of improvement nor a cause of worsening.

That implies that a user's choosing to believe a phishing message 
doesn't make things worse.


> On the other hand, and given that end user security and safety is really really important, it might not be the wisest thing to assume away end-user mediated choices as a potential factor of change in outcomes.

That seems to suggest ignoring the long and solid track record that 
expecting end-user mediated choices will happen has been wrong. Please 
explain why that's being ignored.


> If we let in the possibility that changes in choices could exist and may make users worse off, we have to let in the possibility that end-user choices may be a means through which we can make users better off.  One cannot have it both ways.

You're introducing a view that hasn't been put forward.

What's been put forward is that justifying a security mechanism based on 
an expectation of recipient decision-making during message processing is 
known to be inappropriate.


> My personal opinion is that we need to leave open the possibility, because to do otherwise violates the engineering practice of â€˜fail-safeâ€™.

Please explain.


> (That said, none of BIMIâ€™s proponents are arguing that end users' choices resulting from the display of logos will be a primary or substantive cause of improvement in outcomes. 

They have.  And some of the documentations can be taken to imply that it 
will.


> No one is saying that this mechanism should even be considered for reasons other than for its potential to reduce safety. 

The mechanism will /reduce/ safety???


> What I hear from the above as additional concerns are:
> 
> A) larger strategic opportunity costs
> B) narrow, increased security exposures
> C) plausable misuse
> D) extremely expense of doing a standard
> 
> 
> Can you elaborate on A?  Help us understand these costs.

An effort like this both sets expectations and consumes resources.  The 
former won't be met and will disappoint the market which will incline it 
to have lower receptiveness to the next proposal.  People working on 
this won't be working on other strategic effort.  Both of these are 
significant downsides.


> Can you provide examples for B and C so that we can begin a discussion of mitigation strategies?

I believe Stephen offered B.

As fort C, cf DMARC.


> Regarding D, letâ€™s begin a larger discussion of costs.  Given your experience, where do you see the costs in doing a standard?

Consider the aggregate effort to produce a standard and consider the 
cost of the people who do that work.  30 years ago, I estimated at least 
US$1M for the simplest IETF standard.  It hasn't gotten cheaper.

d/


-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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Subject: Re: [Bimi] (non)desire for bimi
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On 2/18/2019 8:31 AM, Thede Loder wrote:
>> On Feb 14, 2019, at 13:44, Stephen Farrell <stephen.farrell@cs.tcd.ie> wrote:
> Hi Stephen,
> 
> Knowing your personal dislike of HTML-based email, and also that ~1 billion
> people read HTML email messages each day, many of whom like seeing
> graphics, tables, and other mark up, would you have proposed back when
> it was being considered for standardiation that it should never be developed
> or standardized?

Thede,

This seems to be in the "what about" realm of responding to criticism by 
raising a purportedly related hypothetical.  That response mode 
typically seeks to dilute the original criticism.  In effect in this 
case, it seems to suggest that no one should ever worry about new 
security attack surfaces.

At the least, it certainly does not respond to the concern about the 
attack surface that was cited.


>> Yes I do indeed fear that bimi could and would be (ab)used by
>> some services to do more such dis-service. ISTM that damages
>> the mail environment rather than enhances it.
> 
> Your fear is justifiable.
> 
> One can imagine future anti-spam or anti-fraud systems. 

Sorry.  I am not understanding how the hypothetical that followed is 
relevant.  Please explain.


> I think the relevant question is:
> 
> If BIMI adoption contributes to a shift in the norms and certain costs
> associated with effectively using applicable existing media, on the
> balance, have we made these media better for the actors we care
> about?

What norms?  What costs?  How will it do either?



d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net


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-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

In message <6929D4C0-FE58-43E9-9605-98F040308B74@skyelogicworks.com>,
Thede Loder <thede=40skyelogicworks.com@dmarc.ietf.org> writes

>(That said, none of BIMIâ€™s proponents are arguing that end users' choices 
>resulting from the display of logos will be a primary or substantive cause of 
>improvement in outcomes.  No one is saying that this mechanism should even be 
>considered for reasons other than for its potential to reduce safety.

     increase ?

>  If you 
>see language in the documentation asserting otherwise, please bring it to the 
>groupâ€™s attention )   

from the front page of the brand indicators website:

     "What If You Could Put Your Brand On Every Email and Users Could
     Trust Itâ€™s You?"

     "will use brand logos as indicators to help people avoid fraudulent
     email"

     "When users see your logo, theyâ€™ll trust the email"

     "Stop Phishing"

this reads to me that an improvement in outcomes is a key aim of BIMI
since there is very little other substantive messaging there:

Except of course it also says

     "giving marketers a huge new opportunity to put their brands in
     front of consumers for free"

     "we believe brand indicators will increase response rates,
     magnifying the power and reach of our marketing efforts."

But I look forward to the "forest" document which sets out the high
level of what is intended to be achieved, so that it is possible to
assess the technical suggestions against that...

... and yes, if the main driver here is marketing then say so and the
effort can be properly tuned, by those who are prepared to work on the
standard effort, to get that right.

But Aims first, Tech Details second: No point talking about certificate
pinning if there will only ever be one CA for example.

>The other reason I asked the question above was to motivate disclosure of 
>additional objections to BIMI.

it's hard to object to generic aims if they aren't documented and appear
to dilettantes like me to change with the year

>Regarding D, letâ€™s begin a larger discussion of costs.  Given your experience, 
>where do you see the costs in doing a standard?  

Hiring me to read your last email, check your website text and proofread
the brief response that I have penned here would likely cost you $100 at
my chargeout rate.

The opportunity cost of doing this email rather than working on better
schemes for mitigating list bombing (say for a concrete example) is
substantially more than $100 given the cost to the community (and
particular victims) of that abuse.

Multiply my small contribution by all the experts who need to keep up
with email lists, consider the consequences of minor changes, brainstorm
major improvements etc. and you will soon be talking substantial sums. 

The IETF does not pay for the expertise they garner (and I think would
probably be rather worse off if they did) but "opportunity cost" is the
key issue here -- in my view.

- -- 
richard                                                   Richard Clayton

Those who would give up essential Liberty, to purchase a little temporary 
Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755

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(Merging some discussion points about X.509.  X.509 is relevant to BIMI =
as the basis of the proposed Verified Mark Certificates, which can serve =
as containers to convey optional evidence of proof of rights, real-world =
actor identity, and other information along with the graphical (or =
audio) =E2=80=9Clogos=E2=80=9D or marks.  Concern over scalability has =
been raised.  =E2=80=9CIs it up to the task?=E2=80=9D  And a call to =
consider history)=20

In summary, it remains an open question as to whether it is up to the =
task.  Scalability is unlikely an issue (unless, say, there are =
significant changes to proposed scope of use.  No proposals known).  =
Additional discussion of the applicability of known forms of =
=E2=80=9Cfaillure=E2=80=9D is a good direction to head in. =20


Recap of previous points made  (paraphases of prior posts for context)
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D

Tim said: "DigiCert is willing to offer these certificates=E2=80=9D =20
=20
Wei wrote: "We (Authindicators WG) have been working with =
Entrust-Datacard (CA) on the VM Certificate Guidelines, and they are =
willing to issue VM Certificates.  Others appear willing as well=E2=80=9D=20=


Dave wrote: =E2=80=9CWhat is the basis for thinking that this will work? =
 At scale?=E2=80=9D =20
  and =E2=80=9Cafter 30 decades, there is no existence proof at =
scale.=E2=80=9D =20

Thede wrote: =E2=80=9CUnlike 30 years ago, there are now 50+ Certificate =
Authorities.  Issuance of VM Certs is operationally incremental to CAs =
existing operations=E2=80=9D =20

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
End of Recap=20


> On 2/14/2019 10:57 AM, Thede Loder wrote:
>>> On Feb 13, 2019, at 13:22, Dave Crocker <dhc@dcrocker.net> wrote:
>>>=20
>>> And my point was that
>>> though X.500 certs were in fact originally intended to support this
>>> sort of certification of 'interesting' attributes, over that entire
>>> 30 year history, they have proved to be not up to the task.
>> My knowledge of X.500 history is limited.  When you say 'proved not
>> up to the task', do you mean there's a lack of an existence proof as
>> to some promised level of adoption?  Or that there's some flaw or set
>> of flaws that have been identified and compellingly argued as proof?
>> I'd hate for us to repeat avoidable mistakes.
>=20
> (It's been pointed out that I should have used "X.509" rather than
> "X.500", since the former refers specifically to the cert work, while
> the latter is the broader directory services work it was part of.)
>=20
> As with X.500, X.509 had lofty and very general goals.  It was =
expected
> to be the vehicle for certifying all sorts of features and =
capabilities.
> To my knowledge very few have been realized, and other than TLS-kinds
> of uses, none at Internet scale.  I don't know the range of uses that
> were attempted, merely that none has seemed to survive at scale.

This sounds like failure to meet expectations of "lofty and very general=20=

goals=E2=80=9D, not outright failure.  And if anything, not specific =
failures that=20
are clearly applicable at this point to BIMI. =20

As proposed, BIMI=E2=80=99s need of X.509 does not require X.509 to =
succeed for=20
"all sorts of features and capabilities".  It needs only to succeed for =
a very=20
specific (narrow?) kind of use, one with highly similar requirements=20
and operational characteristcs for the parties involved (according=20
to some doing X.509 in their day-job) to those associated with X.509=E2=80=
=99s=20
mainstay uses today.=20

Is =E2=80=9CInternet scale=E2=80=9D use of X.509 actually a requirement =
for BIMI?  If you define=20
Internet scale as every end user having their own VM Cert, probably not. =
=20
Such a scale requirement of this magnitude is therefore of minimal =
concern. =20

Meanwhile, if in 5 years there are 50 million annually issued Verified=20=

Mark Certificates, X.509 will be serving just fine meeting forseen =
needs. =20

Is there an existence proof that X.509 can scale to this level?  Yes; =
existing=20
issuances levels are of the same order of magnitude, perhaps much larger=20=

(others with first hand knowledge can comment). =20

If there=E2=80=99s enormous demand for Verified Mark Certificates and =
the supporting=20
ecosystem must grow, it probably can on its own, and or we can put our=20=

heads around how to accomodate the demand.  This would be a great =
problem=20
to have. =20

>=20
>=20
>> Did X.500 prove not up to the task because it failed on technical
>> merits?
>=20
> I encourage you to explore such questions in depth. =20

I accept John=E2=80=99s answer (repeated further below). =20

>=20
> My point, for the purposes of the current discussion, is that we can't =
be casual about assuming that X.509 or, for that matter, this level of =
capability certification, will work at Internet scale, because we don't =
have an existence proof for it and we do know there are interesting =
security risks to worry about and we have 30 years of discouraging =
experience in this space.

Nobody is being casual.   We disagree on whether or not we have an =
existence proof.  And we likely disagree on whether or not Internet =
scale is needed, until we come up with an acceptable definition of =
Internet scale and how it applies. =20


>=20
>> Thede wrote: =20
>=20
>> Did X.500 prove not up to the task because it failed on technical =
merits?  E.g. was it not capable of containing some critical piece of =
information that applications and their stakeholders required?  Or did =
it fail for other reasons, like too difficult/costly to use, not enough =
demand, lack of compatibility with an installed base, and or poorly =
marketed?  There are lots of reasons why technologies and their =
ecosystems fail to take off and bring their promised value.
>=20
> John L wrote:
> Technically X.509 works fine.  The failure is administrative and =
financial.  Twenty years ago TLS certs cost several hundred dollars and =
required extensive documentation, way more than what green bar certs ask =
for now.  There was a brisk race to the bottom ending up at Let's =
Encrypt, which costs nothing and promises nothing.  Green bar certs are =
proceeding briskly down that path (price started around $300, now $75 =
and dropping.)
>=20
> Arguments along the lines of "this time is different" are not =
persuasive.

Thank you John.  It sounds like X.509=E2=80=99s failures have not been =
due to technical issues. =20

Also thanks for bringing up some of the history, as I think an =
understanding of what has happened and why is relevant. =20

What I think will be important to delve into sooner or later is this =
question:=20

"Does BIMI=E2=80=99s success and end-user safety hinge upon on asking =
something of X.509 that it cannot deliver or where it is already known =
to have failed?  Alternatively, does BIMI ask of X.509 something for =
which it has already demonstrated success? =E2=80=9C=20


For those who have not familiarized themselves with what is being =
proposed as VM Certificates, the following is a place to start: =20

=
https://docs.google.com/document/d/10IzxkdrveDazBAvTvOUa9uCIDBwMkdmluwHEcb=
ja42w


Thede


=E2=80=94
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: +1-415-420-8615




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From: Thede Loder <thede@skyelogicworks.com>
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Cc: Terry Zink <tzink=40terryzink.com@dmarc.ietf.org>, "bimi@ietf.org" <bimi@ietf.org>
To: Stephen Farrell <stephen.farrell@cs.tcd.ie>
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Subject: Re: [Bimi] (non)desire for bimi
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> On Feb 15, 2019, at 11:16, Stephen Farrell <stephen.farrell@cs.tcd.ie> =
wrote:
>=20
> Hi Terry,
>=20
> Just on this point for now...
>=20
> On 14/02/2019 23:36, Terry Zink wrote:
>>> In fact, my reading of bimi is that it does attempt to force a
>>> receiving MTA/MS to actively download the image(s) and replace
>>> the URL with one pointing at the MS (or nearby) - not doing so
>>> would expose users of the MUAs using that MS to tracking once
>>> those MUAs de-reference bimi URLs from the sender.
>>=20
>> Where does it say that in the BIMI spec?
>=20
> I'd have to go check the drafts again, but that's how it
> was described to me at [1] and that matches my recollection
> of the drafts.
>=20
> Cheers,
> S.
>=20
> [1] =
https://mailarchive.ietf.org/arch/msg/spasm/cf-jmY5tOx-zIdklMyfLGdp9YqY =
<https://mailarchive.ietf.org/arch/msg/spasm/cf-jmY5tOx-zIdklMyfLGdp9YqY>


Stephen, thanks for this reference.  While its technically possible that =
a receiver
might fetch a certificate at message-receipt time, receivers not wishing =
to=20
enable sender tracking have another straightforward option: they can =
maintain=20
access to the Certificate Transpareny logs, and therefore have a copy of=20=

every issued certificate (and their embedded list of FQDNs) and so =
retrieve
relevant contents without any outbound communication to the net.  In =
practice,=20
receivers might implement daily DNS checks, during which they lookup and=20=

confirm the current BIMI record for the set of domains known to be =
publishing=20
them, or to discover new ones that have begun doing so.=20

Thede





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<html><head><meta http-equiv=3D"Content-Type" content=3D"text/html; =
charset=3Dus-ascii"></head><body style=3D"word-wrap: break-word; =
-webkit-nbsp-mode: space; line-break: after-white-space;" class=3D""><br =
class=3D"">
<div><br class=3D""><blockquote type=3D"cite" class=3D""><div =
class=3D"">On Feb 15, 2019, at 11:16, Stephen Farrell &lt;<a =
href=3D"mailto:stephen.farrell@cs.tcd.ie" =
class=3D"">stephen.farrell@cs.tcd.ie</a>&gt; wrote:</div><div =
class=3D""><div class=3D""><br class=3D"">Hi Terry,<br class=3D""><br =
class=3D"">Just on this point for now...<br class=3D""><br class=3D"">On =
14/02/2019 23:36, Terry Zink wrote:<br class=3D""><blockquote =
type=3D"cite" class=3D""><blockquote type=3D"cite" class=3D"">In fact, =
my reading of bimi is that it does attempt to force a<br =
class=3D"">receiving MTA/MS to actively download the image(s) and =
replace<br class=3D"">the URL with one pointing at the MS (or nearby) - =
not doing so<br class=3D"">would expose users of the MUAs using that MS =
to tracking once<br class=3D"">those MUAs de-reference bimi URLs from =
the sender.<br class=3D""></blockquote><br class=3D"">Where does it say =
that in the BIMI spec?<br class=3D""></blockquote><br class=3D"">I'd =
have to go check the drafts again, but that's how it<br class=3D"">was =
described to me at [1] and that matches my recollection<br class=3D"">of =
the drafts.<br class=3D""><br class=3D"">Cheers,<br class=3D"">S.<br =
class=3D""><br class=3D"">[1] <a =
href=3D"https://mailarchive.ietf.org/arch/msg/spasm/cf-jmY5tOx-zIdklMyfLGd=
p9YqY" =
class=3D"">https://mailarchive.ietf.org/arch/msg/spasm/cf-jmY5tOx-zIdklMyf=
LGdp9YqY</a><br class=3D""></div></div></blockquote><div><br =
class=3D""></div><div><br class=3D""></div>Stephen, thanks for this =
reference. &nbsp;While its technically possible that a =
receiver</div><div>might fetch a certificate at message-receipt time, =
receivers not wishing to&nbsp;</div><div>enable sender tracking have =
another straightforward option: they can maintain&nbsp;</div><div>access =
to the Certificate Transpareny logs, and therefore have a copy =
of&nbsp;</div><div>every issued certificate (and their embedded list of =
FQDNs) and so retrieve</div><div>relevant contents without any outbound =
communication to the net. &nbsp;In practice,&nbsp;</div><div>receivers =
might implement daily DNS checks, during which they lookup =
and&nbsp;</div><div>confirm the current BIMI record for the set of =
domains known to be publishing&nbsp;</div><div>them, or to discover new =
ones that have begun doing so.&nbsp;</div><div><br =
class=3D""></div><div>Thede</div><div><br class=3D""><div><br =
class=3D""></div><div><br class=3D""></div></div><br =
class=3D""></body></html>=

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From nobody Mon Feb 18 10:26:38 2019
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Date: Mon, 18 Feb 2019 18:24:55 +0000
To: Thede Loder <thede=40skyelogicworks.com@dmarc.ietf.org>
Cc: Dave Crocker <dhc@dcrocker.net>, John R Levine <johnl@taugh.com>, Tim Hollebeek <tim.hollebeek@digicert.com>, "bimi@ietf.org" <bimi@ietf.org>
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Subject: Re: [Bimi] x.509 scalable enough, relevance of history of expectations
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-----BEGIN PGP SIGNED MESSAGE-----
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In message <90A7E47F-18E8-4EE7-B176-FA5FF3BAD41A@skyelogicworks.com>,
Thede Loder <thede=40skyelogicworks.com@dmarc.ietf.org> writes

>"Does BIMIâ€™s success and end-user safety hinge upon on asking something of X.509 
>that it cannot deliver or where it is already known to have failed?  

yes .. certificate revocation basically doesn't work today and never
has.  Here's a fairly friendly summary

https://medium.com/@alexeysamoshkin/how-ssl-certificate-revocation-is-
broken-in-practice-af3b63b9cb3

In practice where important certs have had to be revoked the approach
taken has been to update browsers. The equivalent approach in BIMI is
not immediately clear to me.

There's also some careful thought needed about the equivalent of
"revocation" for DNS information, since I expect people will set long
TTLs on BIMI data.

- -- 
richard                                                   Richard Clayton

Those who would give up essential Liberty, to purchase a little temporary 
Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755

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From: Thede Loder <thede@skyelogicworks.com>
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Subject: Re: [Bimi] (non)desire for bimi
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Stephen,=20

>> and mua visual
>> design (while interesting) should not be really relevant to this
>> discussion imo.
>=20
> I disagree here though - the proponents of bimi are arguing or
> assuming that presentation of a logo will have some positive
> effect. ISTM that means that calls for providing some convincing
> arguments about MUA visual design (which admittedly is not a
> common thing in an IETF context). I've yet to see such argument
> offered.

Can you tell me if you agree or disagree with the following statement?=20=


"To say that facilitating the regular practice of displaying logos (as=20=

sender identity) can bring about positive effects is not the same=20
as saying the positive effects are due to, for example, improved=20
end user-mediated choices. =E2=80=9C=20

If you and others agree, maybe a way to move ahead is to next establish=20=

an agreement on possibility:=20

=E2=80=9CIs it possible that ways might exist for end users to be made =
safer=20
without the users having to be reponsible for directly making safer=20
choices for themselves? =E2=80=9C =20

If we agree such a thing might be possible (and it sounds like perhaps
you do, but are waiting for a proposal to evaluate), then we can move to=20=

a discussion of evaluating proposed ways. =20

Thede




=E2=80=94
Thede Loder
Managing Director, Skye Logicworks LLC
E: thede@skyelogicworks.com
M: +1-415-420-8615


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Subject: Re: [Bimi] (non)desire for bimi
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Hiya,

Answering 3 mails at once..

On 18/02/2019 16:31, Thede Loder wrote:
> Hi Stephen,
>=20
> Knowing your personal dislike of HTML-based email, and also that ~1
> billion people read HTML email messages each day, many of whom like
> seeing graphics, tables, and other mark up, would you have proposed
> back when it was being considered for standardiation that it should
> never be developed or standardized?

I don't recall details of when HTML body parts were standardised.
I do consider that blindly running random code from the Internet
as a default is one of the worst errors that web and mail user
agent developers have made in the last two decades. We are still
discovering some of the non-obvious consequences (Spectre etc.)

I am happy to be tech savvy to know that I can, and how to, turn
that down to something acceptable, which I find entirely usable.
I'm sad that's not the default. I do maintain that the world would
be a little better were user agents much more conservative in how
they handle active content like HTML.

>> Yes I do indeed fear that bimi could and would be (ab)used by some
>> services to do more such dis-service. ISTM that damages the mail
>> environment rather than enhances it.
>=20
> Your fear is justifiable.

I'm sad to hear that.

> If BIMI adoption contributes to a shift in the norms and certain
> costs associated with effectively using applicable existing media, on
> the balance, have we made these media better for the actors we care=20
> about?

That's an unanswerable (and hence badly formed) question. A "shift in
norms" can be overall negative or not so "on the balance" can't be
answered, at least not as an answer to that question.

> Tracking is a concern and my personal take is that I=E2=80=99d like to =
see it
>  become either impractical or completely transparent (or both)?. Can
> someone from the Authindicators Working Group comment on Stephen=E2=80=99=
s
> interpretation?   Stephen, can you point us to a section?

Don't have time 'right now to re-read the various drafts sorry.
Logically though, adding a URL that gets de-referenced has to
be a new tracker, and hence is IMO bad. Supposed ways of avoiding
the MUA doing the de-referencing seem almost fictional as they
require all MDAs to have intercepted and replaced that URL to
avoid their MUAs doing so. I don't believe you can eliminate
that form of tracking unless you send the image inline. (Which'd
have other downsides is a very different design.)

I can't see how that tracking aspect could be a surprise to
anyone.

On 18/02/2019 18:03, Thede Loder wrote:>
>=20
> Stephen, thanks for this reference.  While its technically possible
that a receiver
> might fetch a certificate at message-receipt time, receivers not
wishing to
> enable sender tracking have another straightforward option: they can
maintain
> access to the Certificate Transpareny logs, and therefore have a copy
> of every issued certificate (and their embedded list of FQDNs) and
> so
retrieve
> relevant contents without any outbound communication to the net.  In
practice,
> receivers might implement daily DNS checks, during which they lookup
> and confirm the current BIMI record for the set of domains known to
> be
publishing
> them, or to discover new ones that have begun doing so.

I have to say that seems pretty far-fetched (to put it kindly). But
if there's a more fleshed-out design I'd be interested in a pointer.
To poke at just one aspect, I've no idea what CT data structure you
are assuming is in a mail. If it's not e.g. an SCT or signed tree-head
then that seems to be nothing to do with CT and more that you seem
to be imagining a new image repository where images just happen to
be wrapped in X.509 cruft. Lastly, if the supposed CT-log/image-DB
is accessed by the MUA then that's the same tracking as before. If
you envisage the MDA doing that daily then that seems quite brittle
and unlikely (as before).

On 18/02/2019 18:37, Thede Loder wrote:
>=20
> Can you tell me if you agree or disagree with the following
> statement?
>=20
> "To say that facilitating the regular practice of displaying logos
> (as sender identity) can bring about positive effects is not the
> same as saying the positive effects are due to, for example,
> improved end user-mediated choices. =E2=80=9C

I think that's a loaded question, sorry and I don't plan to take
the bait:-)

I continue to maintain that MUA UI design is relevant to this
discussion (which is unusual in an IETF context) and that I'm unaware
of evidence as to the claimed effects (good or bad) of displaying
graphics as proposed here. If no evidence is offered that such
graphics overall do good, then my conclusion is that this effort is
not worthwhile. (But that it is worthwhile opposing, as I do see
dangers, as well as costs, in what is proposed - sorry again;-)

If you or someone has some evidence that displaying these logos
has some overall positive effect, then sending a pointer to that
evidence would seem the obvious answer.

Cheers,
S.

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A new meeting session request has just been submitted by Liz Flynn, on behalf of the bimi working group.


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Working Group Name: Brand Indicators for Message Identification
Area Name: Applications and Real-Time Area
Session Requester: Liz Flynn

Number of Sessions: 1
Length of Session(s):  1.5 Hours
Number of Attendees: 50
Conflicts to Avoid: 
 First Priority: dmarc lamps dispatch jmap extra




People who must be present:
  Alexey Melnikov

Resources Requested:

Special Requests:
  Also avoid security area BOFs. Request Tues, Wed, Thurs
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